Greenrope logo
Founded 2010


2020 Revenue






How Greenrope hit $2.1M in Revenue with 3K Customers in 2020.

About Greenrope

Complete CRM with Marketing Automation

Monthly Revenue


- $25.0K (-12.50%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Greenrope CEO Lars Helgeson on 02/09/2021

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249 Highway 101 Solana BeachCaliforniaUnited States

Greenrope Revenue

In 2020, Greenrope revenue run rate hit $2.7M in revenue.


Greenrope Valuation and Funding History

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation


Greenrope has 3K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$900.011 month payback period024681012


Greenrope has an annual churn rate of 12.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Greenrope has 22 employees. They have 2 sales reps that carries a quota and an engineering team of 4.


Total Team Size



4 (18%)






Lars Helgeson

I started in the Internet Marketing space in 2000, when I co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, we grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, I launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide. In 2017, I had the opportunity to write and publish, CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, I cover strategies and tactics that help businesses design and implement a successful CRM strategy.


What's your age?


Favorite online tool?


Favorite book?

CRM for Dummies

Favorite CEO?

Elon Musk

Advice for 20 year old self

Be very careful who you get in business with

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Frequently Asked Questions about Greenrope

When was Greenrope founded?

Greenrope was founded in 2010.

Who is the CEO of Greenrope?

The CEO of Greenrope is Lars Helgeson

How many employees does Greenrope have?

Greenrope has 22 employees.

How much revenue does Greenrope generate?

Greenrope generates $2.7M in revenue.

How much funding does Greenrope have?

Greenrope has raised $0.0.

Where is Greenrope headquarters?

Greenrope is headquartered at 249 Highway 101 Solana BeachCaliforniaUnited States

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