Greenrope logo
Founded 2010

Greenrope

2020 Revenue

$2.7M

YOY

-12.50%

Funding

$0.0

How Greenrope hit $2.1M in Revenue with 3K Customers in 2020.

About Greenrope

Complete CRM with Marketing Automation

Monthly Revenue

$175.0K

- $25.0K (-12.50%)
Total Expenses

$175.0K

=
Net Income

$1.0

Ebidta Margin

0.00%

+
YOY Growth

-12.50%

=
Rule of 40

-12


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Greenrope CEO Lars Helgeson on 02/09/2021

Watch the podcast


Headquarters

249 Highway 101 Solana BeachCaliforniaUnited States
$Funding$Revenue

Greenrope Revenue

In 2020, Greenrope revenue run rate hit $2.7M in revenue.

-11.00%▼-12.00%▼$2.7M$2.4M$2.1M

Greenrope Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Greenrope has 3K customers.

Lifetime Months

100

×
Monthly ARPU

$75.0

=
Lifetime Dollars

$7.5K


Acquisition Cost

$800.0

Average Annual Price

$900.0

$0$900.011 month payback period024681012

Churn

Greenrope has an annual churn rate of 12.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

88.00%

Team

Employees

Greenrope has 22 employees. They have 2 sales reps that carries a quota and an engineering team of 4.

20182019-9.00%▼
DistributionQty

Total Team Size

22

Engineers

4 (18%)

Sales

0

Marketing

0

CEO/Founder

Lars Helgeson

I started in the Internet Marketing space in 2000, when I co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, we grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, I launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide. In 2017, I had the opportunity to write and publish, CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, I cover strategies and tactics that help businesses design and implement a successful CRM strategy.


CEO Q&A

What's your age?

48

Favorite online tool?

Capterra

Favorite book?

CRM for Dummies

Favorite CEO?

Elon Musk

Advice for 20 year old self

Be very careful who you get in business with


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Frequently Asked Questions about Greenrope

When was Greenrope founded?

Greenrope was founded in 2010.


Who is the CEO of Greenrope?

The CEO of Greenrope is Lars Helgeson


How many employees does Greenrope have?

Greenrope has 22 employees.

How much revenue does Greenrope generate?

Greenrope generates $2.7M in revenue.


How much funding does Greenrope have?

Greenrope has raised $0.0.


Where is Greenrope headquarters?

Greenrope is headquartered at 249 Highway 101 Solana BeachCaliforniaUnited States

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