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How Blis CEO Gregor Isbister grew to $81M revenue with a 397 person team in 2023.

Blis is recognized as the global pioneer in location data. The company's proprietary technology and platform enable agencies and brands to leverage location data to gain deeper insights into consumer behavior. This, in turn, facilitates more effective targeted advertising strategies that drive meaningful business outcomes.

Blis operates on the principle that an individual's locations are a defining element of their identity, advocating that advertisers must utilize these insights to create meaningful and engaging marketing experiences across various devices. The company’s technology adeptly filters and scales location data, ensuring advertisers have access to the most precise location events, comprehensive location data, and a broad spectrum of unique devices. This high-quality data is then strategically applied across the applications that are most relevant to consumers, enhancing the impact of advertising efforts.

Clients choosing Blis have the option of being supported by dedicated service experts or selecting a flexible service model that best fits their needs. Since launching the world's first location data technology platform in 2004, Blis has experienced significant growth. Today, it operates as a truly global company with 17 offices worldwide, serving every region. Blis's clientele includes all the major holding companies as well as leading brands in various top verticals. Notable clients include industry giants such as Samsung, McDonald's, HSBC, Mercedes Benz, and Peugeot, showcasing Blis’s capability to cater to diverse sectors with its innovative solutions.

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Blis Revenue

In 2023, Blis's revenue reached $81M. Since its launch in 2004, Blis has shown consistent revenue growth.

Blis Revenue GrowthReported revenue / ARR over time$0$20M$40M$60M$80M$100M20042006200820102012201420162018202020222023$0$81MSource: GetLatka.com
YearMilestoneQuote
2023Blis Hit $81m revenue in December 2023
2004Launched with $0 revenue

Blis Valuation, Funding Rounds

Blis is a bootstrapped Location Intelligence Software startup. Founded in 2004, Blis has grown to $81M in revenue without raising any venture capital or outside funding.

As a self-funded Location Intelligence Software SaaS company, Blis has built its business with no outside investment.

Blis Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12004Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Gregor Isbister

Gregor Isbister is listed as Founder / CEO at Blis.

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Customers

We do not have customer count information for Blis yet.

Blis Employees & Team Size

Blis employs approximately 397 people as of 2026, up from 363 in 2022.

Blis Team GrowthReported headcount over time01002003004005002004200620082010201220142016201820202022202300397397Source: GetLatka.com
YearMilestone
2023Reached 397 employees (December 2023)
2022Reached 363 employees (December 2022)

Frequently Asked Questions about Blis

What is Blis's revenue?

Blis generates $81M in revenue.

Who founded Blis?

Blis was founded by Gregor Isbister.

Who is the CEO of Blis?

The CEO of Blis is Gregor Isbister.

How much funding does Blis have?

Blis raised $0.

How many employees does Blis have?

Blis has 397 employees.

Where is Blis headquarters?

Blis is headquartered in London, United Kingdom.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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