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List of the largest SaaS companies in South Africa

Top SaaS Companies in South Africa

These are the top SaaS companies in South Africa. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for South Africa by featuring these 63 companies with combined revenues of $8.2B.

Together, South Africa SaaS companies employ over 15K employees, have raised $107.7M capital, and serve over 1M customers around the world.

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Highlights

Top SaaS Companies with $5 - $10M ARR


11
SCIS
SilverstoneCIS

Digital Advertising Platforms

SilverstoneCIS builds online and mobile business and consumer communities.The group delivers integrated Digital and Mobile Media Marketing, Business and Communication solutions to Brands, Advertisers, Media Owners, Public Sector, Private Sector Corporates and SMEs through a proprietary Rapid Application Development Framework and delivered over SaaS platforms.SilverstoneCIS has developed a range of community platforms focused at specific target audience segments based on their passions, interest and needs.These media and engagement platforms that cut across all web, mobile and traditional media channels.Example platforms include Promoflo.com, Yungsta.net, IBrand (Ibrndr.com), Eventeers.com

$2M
-
43K
27
1996
South Africa
12
M
Mobiz

Enterprise Software Software

Mobiz is a marketing cloud that delivers hyper-personalized mobile campaigns through the reach of text messaging.

$2M
$15M
-
37
2014
South Africa
13
T
Tagmarshal

Information Technology Software

Developer of a pace of play golf management software designed to control the pace of play and unlocks revenues. The company's pace of play golf management software provides a tool set, each four-ball is equipped with a matchbox sized tracking device that collects and communicates real-time positional updates as the action unfolds, focuses on managing pace of play, reducing average round times and numbers of slow rounds enabling course operators, managements and marshals to ensure a high quality outing for members and guests alike through the application of its state of the art pace of play alert algorithm.

$2M
-
-
28
2012
South Africa
14
CMT
Custos Media Technologies

Bitcoin Software

Custos uses patented blockchain incentives to stop media piracy. Over 120 000 movies protected to date.

$2M
$125K
-
33
2014
South Africa
15
F
Flickswitch

Iot Software

Developer of a SIM-control platform created to simplify the process of registering, recharging, monitoring and managing prepaid SIM cards. The company's platform provides SIM card management and mobile-to-mobile SIM monitoring services on several African mobile networks as well as rapid speed to market for customers, cost control and reliability, enabling businesses to manage a large number of SIM cards, recharge existing SIMs immediately and control telecommunication costs.

$1M
-
-
34
2007
South Africa
16
N
Nomanini

Financial Services Software

Provider of a payment platform intended to connect the disparate informal retail ecosystem to unlock the latent potential of Africa's economy. The company's platform connects merchants and distributors to each other and global service providers, integrating payments, working capital and data analytics and turns any mobile device into a retail point-of-sale system for informal merchants that is connected to an interoperable merchant wallet, enabling merchants to get access to informal market consumers and efficiently monitor micropayments and services by offering a broad range of digital banking (including cash-in/cash-out), mobile, utility and entertainment services to their customers.

$1M
$6M
-
25
2010
South Africa
17
PGPL
PayGate (Pty) Limited

Enterprise Software

Provider of online payment processing and merchant services in South Africa. The company offers online secured payments services and digital payment methods, providing enterprise companies with comprehensive and easier mode of payment that prevents online payment frauds.

$1M
$7M
-
72
1999
South Africa
18
TBA
The Black Arcade

Software as a Service Platform(SaaS)

$1M
-
-
12
2017
South Africa
19
B
Brandbook

Application Development Software

Developer of a mobile application intended to harvest consumer purchase behavior across all channels. The company's platform is a lifestyle application that rewards its users for a number of activities, such as visiting partner stores, scanning selected product barcodes, refueling at selected petrol stations, signing up at any gym and uploading purchase receipts, enabling users to easily convert their points to cash which they will be able to use anywhere they please.

$973K
-
-
25
2016
South Africa
20
F
Flowgear

Information Technology & Services

Developer and provider of a cloud integration platform. The company provides an integration cloud to build, run and manage integrations from a single platform by providing data imports and exports, data warehousing, API management and data management.

$938K
-
-
11
2007
South Africa
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.