FreshRelevance logo
Founded 2013

FreshRelevance

2019 Revenue

$4.5M

YOY

Funding

$2.5M

Overview

About FreshRelevance

real-time personalization and optimization platform

Monthly Revenue

$375.0K

Total Expenses

$425.0K

=
Net Income

-$50.0K

Ebidta Margin

-13.33%

+
YOY Growth

=
Rule of 40

-13


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing FreshRelevance CEO Mike Austin on 12/01/2020

Watch the podcast


Headquarters

5 Benham Road ChilworthEnglandUnited Kingdom

FreshRelevance Revenue vs Funding

$Funding$Revenue

Revenue

In 2019, FreshRelevance revenue run rate hit $4.5M in revenue.

$4.5M

Funding History

FreshRelevance has raised a total of $2.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

FreshRelevance has 500 customers.

Lifetime Months

92

×
Monthly ARPU

$750.0

=
Lifetime Dollars

$69.2K


Acquisition Cost

$9.0K

Average Annual Price

$9.0K

$0$9.0K12 month payback period024681012

Churn

FreshRelevance has an annual churn rate of 13.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-13.00%

Annual Dollar Expansion

5.00%

Net Revenue Retention

92.00%

Team

Employees

FreshRelevance has 51 employees. They have 7 sales reps that carry a quota, an engineering team of 13 and a marketing team of 5.

20182019202019.00%▲2.00%▲
DistributionQty

Total Team Size

51

Engineers

13 (25%)

Sales

7 (14%)

Marketing

5 (10%)

CEO/Founder

Mike Austin

Mike Austin is the co-founder and CEO at Fresh Relevance. A serial entrepreneur, Mike founded his first software business when he was 16 and has been developing software and software businesses for more than two decades. Having worked in digital marketing for the majority of his career, Mike is an expert in tying digital experiences with traditional marketing databases, with a deep understanding of data and how to leverage it.


CEO Q&A

What's your age?

54

Favorite online tool?

Fogbugz

Favorite book?

Innovators Dilemma

Favorite CEO?

Patrick Collinson

Advice for 20 year old self

Sell the sizzle not the bacon


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Frequently Asked Questions about FreshRelevance

When was FreshRelevance founded?

FreshRelevance was founded in 2013.


Who is the CEO of FreshRelevance?

The CEO of FreshRelevance is Mike Austin


How many employees does FreshRelevance have?

FreshRelevance has 51 employees.

How much revenue does FreshRelevance generate?

FreshRelevance generates $4.5M in revenue.


How much funding does FreshRelevance have?

FreshRelevance has raised $2.5M.


Where is FreshRelevance headquarters?

FreshRelevance is headquartered at 5 Benham Road ChilworthEnglandUnited Kingdom

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