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FreshRelevance revenue is $6.5 million

FreshRelevance team size is 65 employees


How did Latka collect this data?

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Latka collected this data by interviewing FreshRelevance CEO Mike Austin on 04/07/2017

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FreshRelevance

5-Benham Road Chilworth, England, United Kingdom

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How FreshRelevance hit $6.5M Revenue with 500 customers in 2022.

real-time personalization and optimization platform

Founded

2013

Founded

Revenue

$6.5M

2022 Revenue

YOY
-----

YOY

Funding

$2.6M

Funding


FreshRelevance Revenue

In 2022, FreshRelevance revenue run rate hit $6.5M in revenue.

  • 2021

    FreshRelevance hit $6.5M in revenue in 2021

  • 2019

    FreshRelevance hit $4.5M in revenue in 2019

  • 2013

    FreshRelevance launched in 2013 with $0 revenue

44.00% ▲$4.5M$6.5M

FreshRelevance Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2017 Venture Round

    FreshRelevance raised a Venture Round of $2.6M

FUNDING DATEROUNDAMOUNTVALUATION
04/07/2017 Venture Round $2.6M

Team

FreshRelevance has 65 total employees and 7 sales reps that carry a quota. They have 500 customers an engineering team of 13 and a marketing team of 5

201820192020202119▲2▲27▲
DISTRIBUTIONQTY
Total team size
65
Engineer
13(20%)
Sales
7(11%)
Marketing
5(8%)

CEO/Founder

Mike Austin

Mike Austin is the co-founder and CEO at Fresh Relevance. A serial entrepreneur, Mike founded his first software business when he was 16 and has been developing software and software businesses for more than two decades. Having worked in digital marketing for the majority of his career, Mike is an expert in tying digital experiences with traditional marketing databases, with a deep understanding of data and how to leverage it.

Q&A

What`s your age?

54

Favorite online tool?

Fogbugz

Favorite book?

Innovators Dilemma

Favorite CEO?

Patrick Collinson

Advice for 20 year old self

Sell the sizzle not the bacon


Customers

FreshRelevance has 500 customers.

Lifetime Months

93

x

Monthly ARPU

$750

=

Lifetime Dollar

$69.2K

Acquisition Cost

$9K

Average Annual Price

$9K

$0$9K12 month payback period024681012
$0$9K12 month payback period024681012

Churn

FreshRelevance has an annual churn rate of 13.00%.

-100-500%50100

Gross Annual Dollar Churn

-13.00%

Annual Dollar Expansion

5.00%

Net Revenue Retention

92.00%


About FreshRelevance

Monthly Revenue

$541.7K

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

0.0%

=

Rule of 40

0


FreshRelevance Board of Directors

NamePosition

FreshRelevance Executives

NamePosition
Mike Austin CEO

FreshRelevance Employees

NamePosition
Mike Austin CEO

Frequently Asked Questions about FreshRelevance

When was FreshRelevance founded?

FreshRelevance was founded in 2013.

How much revenue does FreshRelevance generate?

FreshRelevance generates $6.5M in revenue.

Who is the CEO of FreshRelevance?

The CEO of FreshRelevance is Mike Austin.

How much funding does FreshRelevance have?

FreshRelevance was raised $2.6M.

How many employees does FreshRelevance have?

FreshRelevance has raised 65 employees.

Where is FreshRelevance headquarters?

FreshRelevance headquater is at United Kingdom