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How GWI CEO Tom Smith grew to $132.1M revenue with a 733 person team in 2023.

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist).

The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform.

And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries, asking whoever you want, whatever you want.

We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

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GWI Revenue

In 2023, GWI's revenue reached $132.1M. Since its launch, GWI has shown consistent revenue growth.

GWI Revenue GrowthReported revenue / ARR over time$0$30M$60M$90M$120M$150M2023$132MSource: GetLatka.com
YearMilestoneQuote
2023GWI Hit $132.1m revenue in December 2023

GWI Valuation, Funding Rounds

GWI is a bootstrapped Analytics Platforms startup that has reached $132.1M in revenue with no outside investment.

No funding has been reported for GWI yet.

Founder / CEO

Tom Smith

Tom Smith is listed as Founder / CEO at GWI.

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Customers

We do not have customer count information for GWI yet.

GWI Employees & Team Size

GWI employs approximately 733 people as of 2026.

GWI Team GrowthReported headcount over time02004006008002023733733Source: GetLatka.com
YearMilestone
2023Reached 733 employees (December 2023)

Frequently Asked Questions about GWI

What is GWI's revenue?

GWI generates $132.1M in revenue.

Who founded GWI?

GWI was founded by Tom Smith.

Who is the CEO of GWI?

The CEO of GWI is Tom Smith.

How much funding does GWI have?

GWI raised $0.

How many employees does GWI have?

GWI has 733 employees.

Where is GWI headquarters?

GWI is headquartered in London, United Kingdom.

Compare GWI to the industry

GWI operates across multiple industries. Browse revenue, funding, and growth data for GWI in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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GWI Revenue 2023: $132.1M ARR (Bootstrapped)