The Top Advertising Software SaaS Companies

As of Jan 2020, these 327 SaaS companies are the largest in the Advertising Software space. (Click to apply)

This list tracks the largest private B2B Advertising Software SaaS companies by revenue. In total, this list features 327 companies with combined revenues of $2.6B.

These companies have raised a total of $0.0. Together, these Advertising Software saas companies serve 32M customers and employ over 19K on their teams.

$0 - $1M ARR
  1. PR ROOMS $999.3K
  2. CrowdHall $991.7K
  3. ClientWhys $984.2K
  4. OhmyFi $917.3K
$1M - $5M ARR
  1. Linkdex $4.4M
  2. Clinch $3.9M
  3. Adference $3.9M
  4. Snaps $3.6M
$5M - $10M ARR
  1. Vitrue $8.8M
  2. Adsmurai $8.0M
  3. Cedato $7.5M
  4. RadiumOne $7.4M
$10M+ ARR
  1. LoyaltyOne $201.6M
  2. Forensiq $65.6M
  3. Attaain $37.1M
  4. Symphony $22.7M
  1. 01
    Robert Walters

    Robert Walters

    Advertising Software

    Robert Walters is a global, specialist professional recruitment consultancy.

    $2B

    4K

    1985

    Advertising Software

  2. 02
    LoyaltyOne

    LoyaltyOne

    Advertising Software

    LoyaltyOne, Inc. is a global provider of loyalty marketing and programs to enterprises in the retail, financial services

    $202M

    1K

    3K

    1991

    Advertising Software

  3. 03
    Forensiq

    Forensiq

    Advertising Software

    Forensiq layers browser + device, network + behavioral, and machine learning based analyses to deliver full-funnel fraud detection, viewability, and brand safety solutions. Forensiq is your digital armor. Identify and stop ad fraud on every device and acro

    $66M

    732

    2010

    Advertising Software

  4. 04
    Attaain

    Attaain

    Advertising Software

    Attaain Inc., delivers active intelligence for strategic advantage with AttaainCI, the award-winning web-based solution for researching, analyzing and real-time tracking of competitive intelligence and market intelligence about companies, people, markets a

    $37M

    $250K

    32M

    507

    2009

    Advertising Software

  5. 05
    Symphony

    Symphony

    Advertising Software

    Symphony is a social media management tool for businesses that use images on social networks.

    $23M

    $650K

    425K

    451

    1979

    Advertising Software

  6. 06
    Customer.io

    Customer.io

    Advertising Software

    Send automated email, push, SMS, letters, and webhooks based on your customer's activities in your app or product.

    $20M

    $5M

    81

    2012

    Advertising Software

  7. 07
    MVF

    MVF

    Advertising Software

    MVF provides Customer Generation for some of the world's largest companies.

    $19M

    278

    2009

    Advertising Software

  8. 08
    Webtrekk

    Webtrekk

    Advertising Software

    Webtrekk is a customer intelligence platform that allows users to connect and activate user and marketing data across all devices.

    $18M

    $35M

    400

    216

    2004

    Advertising Software

  9. 09
    CB/I Digital

    CB/I Digital

    Advertising Software

    A digital marketing and platform development firm focused on growing traffic and revenue for DTC Ecommerce and large omnichannel brands.

    $14M

    184

    2007

    Advertising Software

  10. 10
    Attentiv

    Attentiv

    Advertising Software

    Collaborate more efficiently and make better decisions with Attentiv: rich discussion streams, polling, upvotes, and anonymous contributions means better results

    $14M

    2K

    775

    2015

    Advertising Software

1-10 of 327

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.