logo
logo
Curve
As of Jan 2020, these 333 SaaS companies are the largest in the Advertising Software space.

The Top Advertising Software SaaS Companies

This list tracks the largest private B2B Advertising Software SaaS companies by revenue. In total, this list features 333 companies with combined revenues of $2.3B.

These companies have raised a total of $1B. Together, these Advertising Software saas companies serve 104M customers and employ over 20K on their teams.

Divider

Highlights

02
LO
LoyaltyOne

Advertising Software

LoyaltyOne, Inc. is a global provider of loyalty marketing and programs to enterprises in the retail, financial services

$202M
-
1K
3K
1991
Canada
03
W
Wunderkind

Advertising Software

Leading consumer engagement platform. next-gen performance marketing

$140M
$252M
1K
800
2012
United States
04
F
Forensiq

Advertising Software

Forensiq layers browser + device, network + behavioral, and machine learning based analyses to deliver full-funnel fraud detection, viewability, and brand safety solutions. Forensiq is your digital armor. Identify and stop ad fraud on every device and across channels. Learn more today!

$66M
-
-
732
2010
United States
05
A
Attaain

Advertising Software

Attaain Inc., delivers active intelligence for strategic advantage with AttaainCI, the award-winning web-based solution for researching, analyzing and real-time tracking of competitive intelligence and market intelligence about companies, people, markets and industries crucial for successful sales, marketing, strategic planning, M&A and business development.

$37M
$250K
32M
507
2009
United States
06
S
Symphony

Advertising Software

Symphony is a social media management tool for businesses that use images on social networks.

$23M
$650K
425K
451
1979
United States
07
C
Customer.io

Advertising Software

Send automated email, push, SMS, letters, and webhooks based on your customer's activities in your app or product.

$20M
$5M
3K
151
2012
United States
08
MVF
MVF

Advertising Software

MVF provides Customer Generation for some of the world's largest companies.

$19M
-
-
278
2009
United Kingdom
09
W
Webtrekk

Advertising Software

Webtrekk is a customer intelligence platform that allows users to connect and activate user and marketing data across all devices.

$18M
$34M
400
216
2004
Germany
10
CBID
CB/I Digital

Advertising Software

A digital marketing and platform development firm focused on growing traffic and revenue for DTC Ecommerce and large omnichannel brands.

$14M
-
-
184
2007
United States
1 - 10 of 333Next

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.