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As of Jan 2020, these 6 SaaS companies are the largest in the Brand Marketing Software space.

The Top Brand Marketing Software SaaS Companies

This list tracks the largest private B2B Brand Marketing Software SaaS companies by revenue. In total, this list features 6 companies with combined revenues of $6.2M.

These companies have raised a total of $3.4M. Together, these Brand Marketing Software saas companies serve 800 customers and employ over 152 on their teams.

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Highlights

Top SaaS Companies with $1 - $5M ARR


Top SaaS Companies with $5 - $10M ARR


Top SaaS Companies with $10M+ ARR


02
I
Iconicfuture

Brand Marketing Software

We increase engagement, retention and monetization in games & apps by making licensing fast, simple and cost-effective.

$2M
$3M
-
28
2011
Germany
03
T
Thinaire

Brand Marketing Software

The Internet of Things, monetized

$2M
-
-
35
2011
United States
04
P
Preo

Brand Marketing Software

Recently acquired by a Fortune 100 Company, Preo enables users to order and pay for food and drinks from their smartphones.

$184K
$50K
-
7
2011
United States
05
K
Kalicube

Brand Marketing Software

Kalicube is a digital marketing agency that pioneers the concept of Brand SERP optimisation and knowledge panel management.

$70K
-
-
1
2015
France
06
PEPS
PEPS

Brand Marketing Software

PEPS is a SaaS that allows field operations managers to oversee all stages of the store audit, field merchandising and field sales processes

$61K
-
-
4
2017
Brazil
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.