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As of Jan 2020, these 97 SaaS companies are the largest in the Content Marketing Software space.

The Top Content Marketing Software SaaS Companies

This list tracks the largest private B2B Content Marketing Software SaaS companies by revenue. In total, this list features 97 companies with combined revenues of $531M.

These companies have raised a total of $1.8B. Together, these Content Marketing Software saas companies serve 13M customers and employ over 4K on their teams.

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Highlights

01
A
Automattic

Content Marketing Software

Automattic is a web development corporation. The company is a provider of support services for WordPress and WordPress Multi-User through the Automattic support network. Its WordPress support network provides various services including access to various members of the WordPress development team to help solve problems with WordPress system, various number of support incidents, software updates and upgrade notices and access to recommended third-party WordPress consultants to provide custom development, design and training. It was founded in 2005 and is based in San Francisco, California.

$171M
$986M
-
1K
2005
United States
02
G
Gelato

Content Marketing Software

Developer of a cloud-based printing platform designed to connect print houses all over the world to one print cloud. The company's cloud-based printing platform provides print and logistic services as per users demand and request, enabling individuals, designers, and businesses to order and obtain services of printing shops which are nearest to them.

$75M
$29M
-
163
2007
Norway
03
P
Percolate

Content Marketing Software

Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.

$40M
$107M
200
75
2011
United States
04
RC
Rock Content

Content Marketing Software

A maior empresa de Marketing de Conteúdo da América Latina. Software de gestão de conteúdo, estratégias focadas no sucesso do cliente e resultados reais..Leading content marketing platform...

$24M
$34M
2K
19
2013
United States
05
K
Kentico

Content Marketing Software

0 community sites. NET and Microsoft SQL Server for development via its portal engine, using Visual Studio, or through Microsoft MVC.

$20M
-
10K
250
2004
Czechia
06
C
Ceros

Content Marketing Software

Provider of publishing platform. The company offers a publishing platform that combines applications like blogging, wikis, tagging and workflow management, enabling designers and marketers to create and publish interactive content.

$16M
$134M
400
265
2012
United States
07
P
Parse

Content Marketing Software

The open source GitHub page for the Parse platform.

$12M
$7M
-
155
2011
United States
08
N
Noosh

Content Marketing Software

Noosh is the provider of marketing and procurement software for managing print and related marketing spend. For over ten years, NewlineNoosh has provided its print procurement software-as-a-service, Noosh, to enterprises and print outsourcers, enabling them to drive down print costs, improve visibility and control, and ensure brand consistency. Based in Silicon Valley, we have offices throughout North America and enjoy partnerships with leading print outsourcers around the world to support global print procurement deployments. Our customers include prominent large enterprises in the financial services, consumer products, retail, government and other sectors. Our unique approach to managing print procurement is powered by our Noosh software, the most widely used technology for managing print, direct mail, point-of-sale (POS), branded promotions and related products. Noosh uniquely addresses the requirements of its customers by streamlining two critical print management processes - the procurement and financial “source to pay process” and the marketing “design to delivery process,” thereby providing unparalleled efficiency, visibility, and control which results in significant cost savings and efficiency improvements throughout the print supply chain. With Noosh, everyone involved in the print procurement process, including marketing managers, agencies, print buyers and suppliers, easily interact on the same system using a web browser.

$11M
$109M
6K
48
1998
United States
09
WA
WriterAccess

Content Marketing Software

WriterAccess is a company of professional writers who do freelance work for businesses..The content marketing revolution is in full force. And WriterAccess is leading the charge, with the fastest-growing content creative marketplace on the planet connecting 40,000+ customers with 15,000+ freelance writers, editors, translators, designers, illustrators, animators, and content strategists every day. You'll find us on the INC 5000 List five years in a row, with software that makes it easy to find talent, place orders, and streamline workflow.

$9M
-
14K
14
2010
United States
10
G
Genially

Content Marketing Software

SaaS for content creation.

$8M
$16M
60K
140
2015
Spain
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.