The Top Content Marketing Software SaaS Companies

As of Jan 2020, these 22 SaaS companies are the largest in the Content Marketing Software space. (Click to apply)

This list tracks the largest private B2B Content Marketing Software SaaS companies by revenue. In total, this list features 22 companies with combined revenues of $134.2M.

These companies have raised a total of $130.4M. Together, these Content Marketing Software saas companies serve 88K customers and employ over 2K on their teams.

$0 - $1M ARR
  1. Brojure $1.0M
  2. Yourvine $1.0M
  3. Parse $1.0M
  4. Getsocial $600.0K
  5. Scribly.io $360.0K
$1M - $5M ARR
  1. Genially $4.0M
  2. Shorthand $3.2M
$5M - $10M ARR
  1. Knotch $6.0M
  2. Tintup $5.5M
$10M+ ARR
  1. Percolate $40.0M
  2. Kentico $20.0M
  1. 01
    Percolate

    Percolate

    Content Marketing Software

    Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.

    $40M

    $75M

    200

    230

    2011

    Content Marketing Software

  2. 02
    Rock Content

    Rock Content

    Content Marketing Software

    A maior empresa de Marketing de Conteúdo da América Latina. Software de gestão de conteúdo, estratégias focadas no sucesso do cliente e resultados reais.|Leading content marketing platform...

    $24M

    $12M

    2K

    400

    2013

    Content Marketing Software

  3. 03
    Kentico

    Kentico

    Content Marketing Software

    0 community sites. NET and Microsoft SQL Server for development via its portal engine, using Visual Studio, or through Microsoft MVC.

    $20M

    10K

    250

    2004

    Content Marketing Software

  4. 04
    WriterAccess

    WriterAccess

    Content Marketing Software

    The content marketing revolution is in full force. And WriterAccess is leading the charge, with the fastest-growing content creative marketplace on the planet connecting 40,000+ customers with 15,000+ freelance writers, editors, translators, designers, ill

    $9M

    14K

    14

    2010

    Content Marketing Software

  5. 05
    Leadoo Marketing Technologies

    Leadoo Marketing Technologies

    Content Marketing Software

    The Lead-Driven Marketing platform, turning passive website visitors into leads, in interactive and friendly ways.

    $6M

    $10M

    67

    2018

    Content Marketing Software

  6. 06
    Knotch

    Knotch

    Content Marketing Software

    The only way to analyze the success of your branded content. Wisdom, not data.

    $6M

    $14M

    20

    30

    2014

    Content Marketing Software

  7. 07
    Tintup

    Tintup

    Content Marketing Software

    Easily aggregate your best social media content - from Instagram, Facebook, Twitter, and more - on any website or event display. TINT even provides analytics.

    $6M

    $370K

    700

    38

    2013

    Content Marketing Software

  8. 08
    Thismoment

    Thismoment

    Content Marketing Software

    Thismoment is a marketing technology company that enables the world’s biggest companies to connect with their target audiences in real time on any device. Through Thismoment Content Cloud, our digital storytelling platform, we enable effortless content...

    $5M

    $48M

    51

    2008

    Content Marketing Software

  9. 09
    PathFactory

    PathFactory

    Content Marketing Software

    PathFactory removes friction from every stage of the customer lifecycle, helping marketers deliver a better customer experience and accelerate revenue.

    $5M

    $15M

    51

    2012

    Content Marketing Software

  10. 10
    Genially

    Genially

    Content Marketing Software

    SaaS for content creation.

    $4M

    $10M

    60K

    107

    2015

    Content Marketing Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.