The Top Content Marketing Software SaaS Companies

As of Jan 2020, these 89 SaaS companies are the largest in the Content Marketing Software space. (Click to apply)

This list tracks the largest private B2B Content Marketing Software SaaS companies by revenue. In total, this list features 89 companies with combined revenues of $395.5M.

These companies have raised a total of $130.4M. Together, these Content Marketing Software saas companies serve 88K customers and employ over 5K on their teams.

$0 - $1M ARR
  1. Birdview $947.8K
  2. Rhbm $912.8K
  3. Maglr $908.5K
  4. ANIMJOY $901.0K
  5. Vessel $881.1K
$1M - $5M ARR
  1. NewsCred $4.9M
  2. NewsWhip $4.9M
$10M+ ARR
  1. Gelato $75.0M
  2. Automattic $45.0M
  3. Percolate $40.0M
  4. Kentico $20.0M
  1. 01
    Gelato

    Gelato

    Content Marketing Software

    Developer of a cloud-based printing platform designed to connect print houses all over the world to one print cloud. The company's cloud-based printing platform provides print and logistic services as per users demand and request, enabling individuals, des

    $75M

    $29M

    163

    2007

    Content Marketing Software

  2. 02
    Automattic

    Automattic

    Content Marketing Software

    Automattic is a web development corporation. The company is a provider of support services for WordPress and WordPress Multi-User through the Automattic support network. Its WordPress support network provides various services including access to various me

    $45M

    $698M

    1K

    2005

    Content Marketing Software

  3. 03
    Percolate

    Percolate

    Content Marketing Software

    Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.

    $40M

    $107M

    200

    230

    2011

    Content Marketing Software

  4. 04
    Rock Content

    Rock Content

    Content Marketing Software

    A maior empresa de Marketing de Conteúdo da América Latina. Software de gestão de conteúdo, estratégias focadas no sucesso do cliente e resultados reais.|Leading content marketing platform...

    $24M

    $4M

    2K

    400

    2013

    Content Marketing Software

  5. 05
    Kentico

    Kentico

    Content Marketing Software

    0 community sites. NET and Microsoft SQL Server for development via its portal engine, using Visual Studio, or through Microsoft MVC.

    $20M

    10K

    250

    2004

    Content Marketing Software

  6. 06
    Ceros

    Ceros

    Content Marketing Software

    Provider of publishing platform. The company offers a publishing platform that combines applications like blogging, wikis, tagging and workflow management, enabling designers and marketers to create and publish interactive content.

    $16M

    $134M

    400

    265

    2012

    Content Marketing Software

  7. 07
    Parse

    Parse

    Content Marketing Software

    The open source GitHub page for the Parse platform.

    $12M

    $7M

    155

    2011

    Content Marketing Software

  8. 08
    Noosh

    Noosh

    Content Marketing Software

    Noosh is the provider of marketing and procurement software for managing print and related marketing spend. For over ten years, NewlineNoosh has provided its print procurement software-as-a-service, Noosh, to enterprises and print outsourcers, enabling the

    $11M

    $109M

    52

    1998

    Content Marketing Software

  9. 09
    WriterAccess

    WriterAccess

    Content Marketing Software

    WriterAccess is a company of professional writers who do freelance work for businesses.|The content marketing revolution is in full force. And WriterAccess is leading the charge, with the fastest-growing content creative marketplace on the planet connectin

    $9M

    14K

    14

    2010

    Content Marketing Software

  10. 10
    Qualifio|QUALIFIO

    Qualifio|QUALIFIO

    Content Marketing Software

    The SaaS platform used daily by 400+ media, brands and agencies to engage, grow, qualify, segment, monetise their audiences.|engagement & data capture B2B SaaS platform

    $7M

    $4M

    300

    78

    2010

    Content Marketing Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.