logo
logo
Curve
As of Jan 2020, these 2 SaaS companies are the largest in the Conversational Marketing Software space.

The Top Conversational Marketing Software SaaS Companies

This list tracks the largest private B2B Conversational Marketing Software SaaS companies by revenue. In total, this list features 2 companies with combined revenues of $160M.

These companies have raised a total of $190.4M. Together, these Conversational Marketing Software saas companies serve 151K customers and employ over 316 on their teams.

Divider

Highlights

Top SaaS Companies with $0 - $1M ARR


Top SaaS Companies with $1 - $5M ARR


Top SaaS Companies with $5 - $10M ARR


01
GS
GupShup

Conversational Marketing Software

Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 5 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support. Gupshup’s carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any use case and a network of emerging market partnerships across messaging channels, device manufacturers, ISVs and operators. With Gupshup, businesses have made conversations an integral part of their customer engagement success.

$150M
$144M
100K
280
2004
United States
02
C
Channel.io

Conversational Marketing Software

Channel.io by ZOYI is a retail computing company that creates the science of shopping through technology.

$10M
$46M
51K
36
2010
South Korea
1 - 2 of 2

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.