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As of Jan 2020, these 32 SaaS companies are the largest in the Conversion Rate Optimization Software space.

The Top Conversion Rate Optimization Software SaaS Companies

This list tracks the largest private B2B Conversion Rate Optimization Software SaaS companies by revenue. In total, this list features 32 companies with combined revenues of $319.9M.

These companies have raised a total of $1.5B. Together, these Conversion Rate Optimization Software saas companies serve 153K customers and employ over 3K on their teams.

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Highlights

Top SaaS Companies with $5 - $10M ARR


02
M
Mixpanel

Conversion Rate Optimization Software

Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.

$96M
$277M
6K
333
2009
United States
03
H
Heap

Conversion Rate Optimization Software

Heap automatically captures every user interaction in your mobile or web app, letting you generate a...

$20M
$108M
8K
200
2013
United States
04
V
Vwo

Conversion Rate Optimization Software

VWO is the all-in-one A/B testing and Conversion Optimization Platform‚Ñ¢ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

$18M
-
5K
208
2010
India
05
D
Datatrics

Conversion Rate Optimization Software

Creating more revenue by using data and AI

$14M
-
-
40
2014
Netherlands
06
DY
Dynamic Yield

Conversion Rate Optimization Software

Developer of AI-powered personalization platform intended deliver individualized experiences at every customer touchpoint. The company's platform integrates data from all touchpoints along a customer's journey in real-time to offer customer data management, personalization, predictive targeting, recommendations, optimization and behavioral messaging across web, mobile, apps and email, enabling organizations to personalize all the aspects of customers' journey and improve their revenue.

$8M
$105M
37K
295
2011
United States
07
E
Ensighten

Conversion Rate Optimization Software

Client-side detection and prevention of unauthorized leakage and data theft. Assess and monitor privacy risk to protect against malicious JavaScript attacks

$5M
$109M
-
66
2009
United States
08
DF
DemandFarm

Conversion Rate Optimization Software

Explore Key account management tools that make your key account planning ridiculously easy. DemandFarm's products will let you do account planning in CRM.

$3M
-
-
38
2012
United States
09
S
Smartlook

Conversion Rate Optimization Software

Analyzing user behavior

$3M
$4M
2K
47
2016
Czechia
10
F
Flocktory

Conversion Rate Optimization Software

Provider of a SaaS-based social marketing-referral platform designed to use customer lifecycle management and personalization in digital marketing. The company's social marketing-referral platform integrates with e-commerce platforms to identify similar customers, or flocks, and uses algorithms to predict behavior, enabling merchants to target their customers with an innovative mix of rewards.

$3M
$2M
-
66
2012
Russia
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.