The Top CRM and Related Software SaaS Companies

As of Jan 2020, these 532 SaaS companies are the largest in the CRM and Related Software space. (Click to apply)

This list tracks the largest private B2B CRM and Related Software SaaS companies by revenue. In total, this list features 532 companies with combined revenues of $8.9B.

These companies have raised a total of $3.4B. Together, these CRM and Related Software saas companies serve 292M customers and employ over 71K on their teams.

$0 - $1M ARR
  1. Salesseek $1.0M
  2. Socialrep $1.0M
  3. Admiral $999.2K
  4. Indicative $996.0K
$1M - $5M ARR
  1. ZigZag $4.9M
  2. Enplug $4.8M
  3. Buzzilla $4.8M
  4. Mixmax $4.8M
  5. Gummicube $4.8M
$5M - $10M ARR
  1. Introhive $10.0M
  2. Vutu $10.0M
  3. Yesware $10.0M
  4. Liveworld $10.0M
$10M+ ARR
  1. Visma $2.2B
  2. Qualtrics $763.0M
  3. Zoho $500.0M
  4. Lime $338.7M
  5. Freshworks $337.8M
  1. 11
    Clickfunnels

    Clickfunnels

    CRM and Related Software

    ClickFunnels - Marketing Funnels and Landing Pages that Convert

    $120M

    $1M

    55K

    453

    2015

    CRM and Related Software

  2. 12
    Movableink

    Movableink

    CRM and Related Software

    Movable Ink lets email marketers deliver jaw-dropping customer experiences. Our cloud-based software activates any data to generate intelligent content at the moment of open.

    $100M

    $39M

    700

    329

    2010

    CRM and Related Software

  3. 13
    Swiftpage

    Swiftpage

    CRM and Related Software

    We fuel small business growth

    $96M

    $3M

    89K

    250

    2001

    CRM and Related Software

  4. 14
    Demandbase

    Demandbase

    CRM and Related Software

    Demandbase is the leader in account-based marketing and offers everything you need to identify, target and close bigger deals with your key accounts.

    $96M

    $133M

    400

    337

    2007

    CRM and Related Software

  5. 15
    Act

    Act

    CRM and Related Software

    Act! CRM is the trusted customer relationship software for small and mid-sized businesses looking to build lasting relationships, manage leads and grow their business. Our client management software provides the freedom to tailor to your industry needs...

    $90M

    $82M

    85K

    2K

    2001

    CRM and Related Software

  6. 16
    Prosperworks

    Prosperworks

    CRM and Related Software

    The simple CRM for G Suite. Sell more with less work. www.prosperworks.com

    $72M

    100K

    220

    2013

    CRM and Related Software

  7. 17
    Branch

    Branch

    CRM and Related Software

    Branch is a mobile deep linking platform for app developers and marketers that enables link-based user experiences, ranging from smart app banners to native content sharing.

    $71M

    $367M

    900

    404

    2014

    CRM and Related Software

  8. 18
    Pipedrive

    Pipedrive

    CRM and Related Software

    Pipedrive is a cloud-based sales software company with offices in Tallinn and Tartu, Estonia; New York City, New York; Lisbon, Portugal and London, United Kingdom.

    $65M

    $86M

    30K

    656

    2010

    CRM and Related Software

  9. 19
    Pendo

    Pendo

    CRM and Related Software

    Pendo provides software product managers and teams with a powerful integrated platform to better understand and improve the product experience. Without requiring any engineering resources, organizations can use Pendo to extend their product to capture ...

    $62M

    $358M

    400

    452

    2013

    CRM and Related Software

  10. 20
    Kajabi

    Kajabi

    CRM and Related Software

    Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. ... Users can also can send email broadcasts and then track their performance with Kajabi's emai

    $60M

    $550K

    19K

    181

    2010

    CRM and Related Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.