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As of Jan 2020, these 46 SaaS companies are the largest in the Demand Generation Software space.

The Top Demand Generation Software SaaS Companies

This list tracks the largest private B2B Demand Generation Software SaaS companies by revenue. In total, this list features 46 companies with combined revenues of $251.7M.

These companies have raised a total of $630.3M. Together, these Demand Generation Software saas companies serve 255M customers and employ over 4K on their teams.

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Highlights

Top SaaS Companies with $5 - $10M ARR


02
V
Vendasta

Demand Generation Software

End-to-end white-label B2B platform, used by agencies and media companies who sell to local business. Includes a marketplace of resellable products, an AI-powered sales & marketing platform, and access to fully managed, white-label marketing services.

$50M
$175M
1K
525
2008
Canada
03
F
Fivestars

Demand Generation Software

Marketing automation for small businesses.

$20M
$145M
14K
201
2011
United States
04
S
Springbig

Demand Generation Software

Cannabis CRM and loyalty technology.Springbig provides loyalty, digital communications, and CRM for the cannabis industry.

$19M
$19M
850
110
2012
United States
05
wG
wiGroup

Demand Generation Software

Our Mobile Technology, Software-as-a-Service & Mobile Rewards software enable businesses to offer consumers transaction technology. Today’s consumers are looking for products & brands that offer more convenience, simplicity & rewarding experiences.

$15M
-
-
258
2007
South Africa
06
I
Influitive

Demand Generation Software

Engage and Mobilize customer advocates

$14M
$60M
270
108
2010
Canada
07
LC
LeadCrunch

Demand Generation Software

LeadCrunch

$12M
$19M
400
35
2013
United States
08
T
Talkable

Demand Generation Software

Online store referrals.

$7M
-
246M
76
2011
United States
09
A
Atexto

Demand Generation Software

Developer of AI-based transcription platform intended to offer speech-to-text transcriptions. The company's platform offers audio transcription service to train, test and tune voice assistant, creates folders for each file or project, access live visibility about transcript progression and downloads them when they are ready, enabling companies to access and load recording files to transcribe at any time and at a low cost.

$6M
$1M
-
130
2018
United States
10
AP
ActiveProspect

Demand Generation Software

We give you the insight and control to take action on your leads. Filter unwanted leads, document consent for TCPA compliance & improve conversion rates.

$5M
-
-
70
2004
United States
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.