- SaaS Companies
- Industries
- Demand Generation Software
The Top Demand Generation Software SaaS Companies
As of Jan 2020, these 28 SaaS companies are the largest in the Demand Generation Software space. (Click to apply)
This list tracks the largest private B2B Demand Generation Software SaaS companies by revenue. In total, this list features 28 companies with combined revenues of $191.0M.
These companies have raised a total of $83.8M. Together, these Demand Generation Software saas companies serve 20K customers and employ over 2K on their teams.
- StickyStreet $1.0M
- ActiveProspect $1.0M
- Entytle $1.0M
- Open-Energy Efficiency $1.0M
- PostBeyond $990.0K
- Zyper $4.8M
- wiGroup $4.6M
- Mattermark $3.3M
- Perkville $2.7M
- Wooly $1.9M
- Talkable $7.4M
- 01
Vendasta
Demand Generation Software
End-to-end white-label B2B platform, used by agencies and media companies who sell to local business. Includes a marketplace of resellable products, an AI-powered sales & marketing platform, and access to fully managed, white-label marketing services.
$43M
$48M
1K
445
2008
Demand Generation Software
- 02
Integrate
Demand Generation Software
Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers
$26M
$80M
—
287
2010
Demand Generation Software
- 03
Birdeye
Demand Generation Software
BirdEye is the all-in-one customer experience software: Online Reviews, Social, Surveys, Insights, Reputation. Get more reviews & customers with no extra work.
$24M
$33M
10K
414
2012
Demand Generation Software
- 04
$20M
—
—
201
2011
Demand Generation Software
- 05
Springbig
Demand Generation Software
Cannabis CRM and loyalty technology|Springbig provides loyalty, digital communications, and CRM for the cannabis industry.
$19M
$19M
850
110
2012
Demand Generation Software
- 06
$14M
$50M
270
145
2010
Demand Generation Software
- 09
$5M
—
—
49
2018
Demand Generation Software
- 10
wiGroup
Demand Generation Software
Our Mobile Technology, Software-as-a-Service & Mobile Rewards software enable businesses to offer consumers transaction technology. Today’s consumers are looking for products & brands that offer more convenience, simplicity & rewarding experiences.
$5M
—
—
238
2007
Demand Generation Software
1-10 of 28
NextWhat are the fastest growing companies doing?
83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.
Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.
If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.
Which CEO’s are the most efficient capital allocators?
We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?
Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).
Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).
The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.