The Top Demand Generation Software SaaS Companies

As of Jan 2020, these 47 SaaS companies are the largest in the Demand Generation Software space. (Click to apply)

This list tracks the largest private B2B Demand Generation Software SaaS companies by revenue. In total, this list features 47 companies with combined revenues of $231.9M.

These companies have raised a total of $89.6M. Together, these Demand Generation Software saas companies serve 255M customers and employ over 4K on their teams.

$0 - $1M ARR
  1. PostBeyond $990.0K
  2. Referralrock $840.0K
  3. Speak2Leads $690.0K
  4. ScopeLeads $312.0K
  5. VisitorQueue $270.0K
$1M - $5M ARR
  1. Zyper $4.8M
  2. Chatmeter $4.2M
  3. Entytle $4.0M
  4. Wooly $1.9M
$5M - $10M ARR
  1. Talkable $7.4M
  2. Atexto $6.5M
  3. LeadIQ $5.1M
$10M+ ARR
  1. Vendasta $50.0M
  2. Integrate $25.8M
  3. Birdeye $24.0M
  4. Fivestars $19.7M
  5. Springbig $19.2M
  1. 01
    Talkable

    Talkable

    Demand Generation Software

    Online store referrals.

    $7M

    246M

    76

    2011

    Demand Generation Software

  2. 02
    Atexto

    Atexto

    Demand Generation Software

    Developer of AI-based transcription platform intended to offer speech-to-text transcriptions. The company's platform offers audio transcription service to train, test and tune voice assistant, creates folders for each file or project, access live visibilit

    $6M

    $1M

    130

    2018

    Demand Generation Software

  3. 03
    ActiveProspect

    ActiveProspect

    Demand Generation Software

    We give you the insight and control to take action on your leads. Filter unwanted leads, document consent for TCPA compliance & improve conversion rates.

    $5M

    70

    2004

    Demand Generation Software

  4. 04
    LeadIQ

    LeadIQ

    Demand Generation Software

    Prospecting should be fun and easy. That's why we built LeadIQ - it eliminates the most annoying parts of prospecting and helps sales reps get new deals with less work.

    $5M

    $40M

    125

    2015

    Demand Generation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.