The Top Demand Generation Software SaaS Companies

As of Jan 2020, these 47 SaaS companies are the largest in the Demand Generation Software space. (Click to apply)

This list tracks the largest private B2B Demand Generation Software SaaS companies by revenue. In total, this list features 47 companies with combined revenues of $231.9M.

These companies have raised a total of $89.6M. Together, these Demand Generation Software saas companies serve 255M customers and employ over 4K on their teams.

$0 - $1M ARR
  1. PostBeyond $990.0K
  2. Referralrock $840.0K
  3. Speak2Leads $690.0K
  4. ScopeLeads $312.0K
  5. VisitorQueue $270.0K
$1M - $5M ARR
  1. Zyper $4.8M
  2. Chatmeter $4.2M
  3. Entytle $4.0M
  4. Wooly $1.9M
$5M - $10M ARR
  1. Talkable $7.4M
  2. Atexto $6.5M
  3. LeadIQ $5.1M
$10M+ ARR
  1. Vendasta $50.0M
  2. Integrate $25.8M
  3. Birdeye $24.0M
  4. Fivestars $19.7M
  5. Springbig $19.2M
  1. 01
    Zyper

    Zyper

    Demand Generation Software

    Recreating social networks for brands.

    $5M

    49

    2018

    Demand Generation Software

  2. 02
    Chatmeter

    Chatmeter

    Demand Generation Software

    Complete Local Brand Management Platform, Reputation and Local SEO Analytics for Multi-Location Chains and Agencies. Client Retention Rate over 90%

    $4M

    $3M

    118

    2009

    Demand Generation Software

  3. 03
    Entytle

    Entytle

    Demand Generation Software

    Entytle helps B2B manufacturers increase customer loyalty and lifetime value. Our AI-powered Recurring Revenue platform assembles data from multiple systems, and processes that data to identify usage patterns and customer segments, deliver opportunitie...

    $4M

    $8M

    55

    2014

    Demand Generation Software

  4. 04
    Mattermark

    Mattermark

    Demand Generation Software

    Now a FullContact company, Mattermark lets you search for companies & investors to effortlessly create actionable lists for leads. Enrich your company and person data with customer intelligence from the industry leader of identity resolution, FullContact.

    $3M

    $17M

    500

    47

    2013

    Demand Generation Software

  5. 05
    Wooly

    Wooly

    Demand Generation Software

    We are c-commerce

    $2M

    $1M

    80

    25

    2016

    Demand Generation Software

  6. 06
    Perkville

    Perkville

    Demand Generation Software

    Customer rewards and loyalty solution for small and medium sized businesses.

    $2M

    $4M

    2K

    13

    2010

    Demand Generation Software

  7. 07
    MegaLeads|MEGALEADS

    MegaLeads|MEGALEADS

    Demand Generation Software

    Get business sales leads, lead lists, business leads, phone and email for sales team. Providing verified and guaranteed B2B email data. Free Test - No Cost at megaleads.com|demand generation and data sales

    $2M

    1K

    9

    2011

    Demand Generation Software

  8. 08
    Infer

    Infer

    Demand Generation Software

    Boost your sales and marketing with lead scoring software that actually works. Easily identify and target your best prospects with Infer.

    $1M

    $35M

    14

    2000

    Demand Generation Software

  9. 09
    Albacross

    Albacross

    Demand Generation Software

    See how Albacross gives you the unparalleled power to capture companies' demand and accelerate revenue for your business

    $1M

    $4M

    11K

    20

    2014

    Demand Generation Software

  10. 10
    Voucherify

    Voucherify

    Demand Generation Software

    Promotion Management Platform for Digital Teams

    $1M

    200

    12

    2015

    Demand Generation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.