The Top Demand Generation Software SaaS Companies

As of Jan 2020, these 47 SaaS companies are the largest in the Demand Generation Software space. (Click to apply)

This list tracks the largest private B2B Demand Generation Software SaaS companies by revenue. In total, this list features 47 companies with combined revenues of $231.9M.

These companies have raised a total of $89.6M. Together, these Demand Generation Software saas companies serve 255M customers and employ over 4K on their teams.

$0 - $1M ARR
  1. PostBeyond $990.0K
  2. Referralrock $840.0K
  3. Speak2Leads $690.0K
  4. ScopeLeads $312.0K
  5. VisitorQueue $270.0K
$1M - $5M ARR
  1. Zyper $4.8M
  2. Chatmeter $4.2M
  3. Entytle $4.0M
  4. Wooly $1.9M
$5M - $10M ARR
  1. Talkable $7.4M
  2. Atexto $6.5M
  3. LeadIQ $5.1M
$10M+ ARR
  1. Vendasta $50.0M
  2. Integrate $25.8M
  3. Birdeye $24.0M
  4. Fivestars $19.7M
  5. Springbig $19.2M
  1. 01
    Vendasta

    Vendasta

    Demand Generation Software

    End-to-end white-label B2B platform, used by agencies and media companies who sell to local business. Includes a marketplace of resellable products, an AI-powered sales & marketing platform, and access to fully managed, white-label marketing services.

    $50M

    $175M

    1K

    525

    2008

    Demand Generation Software

  2. 02
    Integrate

    Integrate

    Demand Generation Software

    Integrate provides a hub for managing and measuring demand generation programs. It unifies demand marketing channels into a single, powerful SaaS platform to help achieve quantifiable business outcomes. Its cloud-based marketing platform empowers marketers

    $26M

    $80M

    287

    2010

    Demand Generation Software

  3. 03
    Birdeye

    Birdeye

    Demand Generation Software

    BirdEye is the all-in-one customer experience software: Online Reviews, Social, Surveys, Insights, Reputation. Get more reviews & customers with no extra work.

    $24M

    $33M

    10K

    414

    2012

    Demand Generation Software

  4. 04
    Fivestars

    Fivestars

    Demand Generation Software

    Marketing automation for small businesses.

    $20M

    $145M

    14K

    201

    2011

    Demand Generation Software

  5. 05
    Springbig

    Springbig

    Demand Generation Software

    Cannabis CRM and loyalty technology|Springbig provides loyalty, digital communications, and CRM for the cannabis industry.

    $19M

    $19M

    850

    110

    2012

    Demand Generation Software

  6. 06
    wiGroup

    wiGroup

    Demand Generation Software

    Our Mobile Technology, Software-as-a-Service & Mobile Rewards software enable businesses to offer consumers transaction technology. Today’s consumers are looking for products & brands that offer more convenience, simplicity & rewarding experiences.

    $15M

    258

    2007

    Demand Generation Software

  7. 07
    Influitive

    Influitive

    Demand Generation Software

    Engage and Mobilize customer advocates

    $14M

    $60M

    270

    145

    2010

    Demand Generation Software

  8. 08
    LeadCrunch

    LeadCrunch

    Demand Generation Software

    LeadCrunch

    $12M

    $19M

    400

    76

    2013

    Demand Generation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.