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As of Jan 2020, these 61 SaaS companies are the largest in the Digital Analytics Software space.

The Top Digital Analytics Software SaaS Companies

This list tracks the largest private B2B Digital Analytics Software SaaS companies by revenue. In total, this list features 61 companies with combined revenues of $1.2B.

These companies have raised a total of $7.4B. Together, these Digital Analytics Software saas companies serve 500M customers and employ over 8K on their teams.

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Highlights

Top SaaS Companies with $5 - $10M ARR


02
AF
AppsFlyer

Digital Analytics Software

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day..The world’s top brands use AppsFlyer to build great products, create exceptional experiences, and preserve customer privacy

$200M
$294M
12K
1K
2011
United States
03
O
Optimizely

Digital Analytics Software

Optimizely is provides customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce, and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times, and many more global enterprises. Optimizely was founded in 2009 and is headquartered in San Francisco, California..Optimizely is a platform that provides digital experience solutions

$110M
$251M
7K
339
2009
United States
04
U
Uptake

Digital Analytics Software

Uptake is the industrial analytics platform that delivers products to major industries to increase productivity, security, safety and reliability.

$100M
$218M
-
251
2014
United States
05
A
Amplitude

Digital Analytics Software

On a mission to help product teams understand their users behavior so that they can build better products. We've built a product analytics platform that enables anyone, regardless of analytics experience, to listen to what their users are telling them through user behavior. Founded in 2012, Amplitude is located in San Francisco's SOMA neighborhood.

$73M
$2B
32K
438
2012
United States
06
MEM
MoEngage,Moengage

Digital Analytics Software

MoEngage is an internet company that features cloud-based marketing services for consumer businesses. It helps companies on campaigns across channels such as in-app messaging, web, and SMS providing machine learning for optimization of customer engagement. The company was founded in 2014 and headquartered in San Francisco, California.

$64M
$181M
500M
654
2014
United States
07
N
Near

Digital Analytics Software

Near is the world's largest source of intelligence on people and places, processing data from over 1.6 billion monthly users across 44 countries. The Near Platform powers data-driven marketing and enrichment offerings through a suite of SaaS products. The users of the platform can leverage audience, spatial, retail, among other data in a privacy-led environment. Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo and Sydney. Today, marquee brands such as News Corp, MetLife, The We Company and Mastercard work with Near to provide enhanced customer experiences. Near is backed by leading investors including Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments and Telstra Ventures. Visit www.near.co to find out more.

$50M
$134M
5K
165
2012
Singapore
08
SS
SocialSolutions

Digital Analytics Software

Easy-to-use software for nonprofit and public sector organizations to track data, manage cases and measure outcomes.

$50M
$71M
90K
289
2000
United States
09
L
Lucidworks

Digital Analytics Software

Lucidworks provides AI-powered search

$48M
$203M
400
274
2008
United States
10
AT
Aera Technology

Digital Analytics Software

Aera Technology develops cloud-based supply chain intelligence software solutions. It offers a prescriptive analytics software platform, Aera, that combines descriptive, diagnostic, predictive, and prescriptive capabilities; predicts demand, diagnose root cause issues, and detect problems at each step in the supply chain; and turns raw data into contextualized infographics and dashboards. Moreover, Aera Technology offers demand forecasting, order-to-cash, and procure-to-pay solutions; and develops applications for procurement, finance, inventory, quality, production planning, sales, and customer services. Further, it provides implementation, project management and methodology, business intelligence, supply chain, end-user training, user roles setup and guidance, data source connection and extraction, and data validation and testing services; and configuration of pre-built reports, dashboards, and infographics. Furthermore, Aera Technology offers custom measures and dimensions development services; custom reports, dashboards, and infographics development services; data harmonization of multiple sources; and supply chain analytics consulting services for pharma, apparel and footwear, and factory quality applications. It serves pharma, manufacturing, retail, wholesale, and CPG industries. Ram Mohan Shariq Mansoor founded FusionOps in 1999 that later became Aera Technology. It has its headquarters in Mountain View in California.

$33M
$210M
-
365
1999
United States
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.