The Top Digital Analytics Software SaaS Companies

As of Jan 2020, these 55 SaaS companies are the largest in the Digital Analytics Software space. (Click to apply)

This list tracks the largest private B2B Digital Analytics Software SaaS companies by revenue. In total, this list features 55 companies with combined revenues of $1.2B.

These companies have raised a total of $1.4B. Together, these Digital Analytics Software saas companies serve 164K customers and employ over 7K on their teams.

$0 - $1M ARR
  1. LeadLander $886.5K
  2. BlueCargo $784.0K
  3. BeastBI GmbH $737.1K
  4. SPATE $490.0K
$1M - $5M ARR
  1. DxO Labs $4.7M
  2. Ichart $4.6M
  3. Piwik $4.3M
  4. Yappli $3.4M
$5M - $10M ARR
  1. Klipfolio $7.0M
  2. Tutenlabs $5.0M
$10M+ ARR
  1. Databricks $425.0M
  2. AppsFlyer $200.0M
  3. Optimizely $110.0M
  4. Uptake $100.0M
  5. Amplitude $57.1M
  1. 01
    Databricks

    Databricks

    Digital Analytics Software

    Unified Data Analytics Platform - One cloud platform for massive scale data engineering and collaborative data science.

    $425M

    $2B

    6K

    2K

    2013

    Digital Analytics Software

  2. 02
    AppsFlyer

    AppsFlyer

    Digital Analytics Software

    AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+

    $200M

    $293M

    12K

    1K

    2011

    Digital Analytics Software

  3. 03
    Optimizely

    Optimizely

    Digital Analytics Software

    Optimizely is provides customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce, and campaigns through its best in class experimentation software platform. By replacing digital guesswork w

    $110M

    $251M

    7K

    518

    2009

    Digital Analytics Software

  4. 04
    Uptake

    Uptake

    Digital Analytics Software

    Uptake is the industrial analytics platform that delivers products to major industries to increase productivity, security, safety and reliability.

    $100M

    $218M

    251

    2014

    Digital Analytics Software

  5. 05
    Amplitude

    Amplitude

    Digital Analytics Software

    On a mission to help product teams understand their users behavior so that they can build better products. We've built a product analytics platform that enables anyone, regardless of analytics experience, to listen to what their users are telling them thro

    $57M

    $336M

    32K

    438

    2012

    Digital Analytics Software

  6. 06
    Near

    Near

    Digital Analytics Software

    Near is the world's largest source of intelligence on people and places, processing data from over 1.6 billion monthly users across 44 countries. The Near Platform powers data-driven marketing and enrichment offerings through a suite of SaaS products. The

    $50M

    $134M

    5K

    165

    2012

    Digital Analytics Software

  7. 07
    SocialSolutions

    SocialSolutions

    Digital Analytics Software

    Easy-to-use software for nonprofit and public sector organizations to track data, manage cases and measure outcomes.

    $50M

    $71M

    90K

    289

    2000

    Digital Analytics Software

  8. 08
    Lucidworks

    Lucidworks

    Digital Analytics Software

    Lucidworks provides AI-powered search

    $48M

    $203M

    400

    306

    2008

    Digital Analytics Software

  9. 09
    Aera Technology

    Aera Technology

    Digital Analytics Software

    Aera Technology develops cloud-based supply chain intelligence software solutions. It offers a prescriptive analytics software platform, Aera, that combines descriptive, diagnostic, predictive, and prescriptive capabilities; predicts demand, diagnose root

    $33M

    $210M

    365

    1999

    Digital Analytics Software

  10. 10
    MoEngage

    MoEngage

    Digital Analytics Software

    MoEngage is an internet company that features cloud-based marketing services for consumer businesses. It helps companies on campaigns across channels such as in-app messaging, web, and SMS providing machine learning for optimization of customer engagement.

    $24M

    $42M

    480

    286

    2014

    Digital Analytics Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.