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As of Apr 2024, these SaaS companies are the largest in the E-Commerce Software space.

Top E-Commerce Software SaaS Companies in 2024

This list tracks the largest private B2B E-Commerce Software SaaS companies by revenue. In total, this list features companies with combined revenues of $6.7B.

These companies have raised a total of $16.3B. Together, these E-Commerce Software SaaS companies serve 1.9B customers and employ over 67.4K on their teams.

Data: This data was collected through the Latka podcast where each CEO was interviewed for company details.

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List of E-Commerce Software SaaS Companies in 2024

1
$10M
0
2018
$8.3M
28
2
$9.9M
500
2015
$24M
239
3
$9.9M
0
2008
$17M
176
4
$9.9M
0
2014
$39.6M
109
5
$9.7M
0
2015
$45.5M
83
6
$9.4M
180K
1999
$55M
142
7
$9.4M
0
2015
$21.5M
102
8
$9M
0
2015
$28M
142
9
$8.9M
0
2012
$1.8M
69
10
$8.8M
50K
2017
$2.3M
8
11
$8.7M
0
2010
$26M
85
12
$8.7M
0
2018
$21.5M
68
13
$8.6M
0
2020
$1.7M
423
14
$8.6M
1.5K
2011
$50M
110
15
$8.4M
0
2009
-
66
16
$8.4M
0
2011
$1.2M
76
17
$8.3M
0
2005
$200K
114
18
$8.2M
90K
2011
-
10
19
$8.1M
700
2009
-
24
20
$8M
0
2012
$3M
95
1 - 20 of 74

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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.