The Top Email Marketing Software SaaS Companies

As of Jan 2020, these 54 SaaS companies are the largest in the Email Marketing Software space. (Click to apply)

This list tracks the largest private B2B Email Marketing Software SaaS companies by revenue. In total, this list features 54 companies with combined revenues of $1.2B.

These companies have raised a total of $530.0K. Together, these Email Marketing Software saas companies serve 144M customers and employ over 4K on their teams.

$0 - $1M ARR
  1. Autoklose $972.0K
  2. Interspire $915.3K
  3. audriga $686.6K
  4. Mailboto $659.9K
$1M - $5M ARR
  1. Adestra $4.5M
  2. Boomerang $3.9M
  3. Knak $3.6M
$5M - $10M ARR
  1. Yieldify $9.0M
$10M+ ARR
  1. Mailchimp $800.0M
  2. Mailup $65.2M
  3. Sendinblue $64.8M
  4. Convertkit $28.0M
  1. 01
    Mailchimp

    Mailchimp

    Email Marketing Software

    Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. It's easy to use - start for free today!

    $800M

    140M

    1K

    2001

    Email Marketing Software

  2. 02
    ActiveCampaign

    ActiveCampaign

    Email Marketing Software

    Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.

    $165M

    $360M

    145K

    842

    2003

    Email Marketing Software

  3. 03
    Mailup

    Mailup

    Email Marketing Software

    Software as a service provider focused on email and SMS. Products include the MailUp platform, Acumbamail, and the BEE editor (beefree.io)

    $65M

    $5M

    4M

    237

    2002

    Email Marketing Software

  4. 04
    Sendinblue

    Sendinblue

    Email Marketing Software

    Powerful marketing solutions for SMBs

    $65M

    $198M

    180K

    321

    2008

    Email Marketing Software

  5. 05
    Convertkit

    Convertkit

    Email Marketing Software

    Get the automations and email marketing tools you need to grow your blog and business. Join 19,000+ creators and try ConvertKit today.|Email Marketing for Bloggers

    $28M

    36K

    78

    2013

    Email Marketing Software

  6. 06
    Mapp-Digital

    Mapp-Digital

    Email Marketing Software

    Mapp Cloud is a badass digital marketing platform for companies that don’t want to follow the flock.

    $23M

    251

    2000

    Email Marketing Software

  7. 07
    SendGrid

    SendGrid

    Email Marketing Software

    SendGrid is an information technology and services company. It offers a cloud-based customer communication platform to drive engagement and business growth through email deliverability. SendGrid was founded in 2009 and is headquartered in Denver, Colorado.

    $10M

    $80M

    124

    2009

    Email Marketing Software

  8. 08
    Vade Secure

    Vade Secure

    Email Marketing Software

    Developer of a predictive email defense platform intended to improve email security. The company's platform leverages artificial intelligence, fed by data from 600 million mailboxes, to detect threats such as spam, malware and phishing links and block them

    $10M

    $97M

    4K

    152

    2004

    Email Marketing Software

  9. 09
    Yieldify

    Yieldify

    Email Marketing Software

    Yieldify creates smart and simple marketing technology products that predict customer behaviour.

    $9M

    $18M

    182

    2013

    Email Marketing Software

  10. 10
    MasterBase

    MasterBase

    Email Marketing Software

    Solución de eMarketing que ayuda a las empresas a generar Email Marketing y más. Aprenda más de MasterBase en www.masterbase.com Masterbase Blog en http://info.masterbase.com/blog/

    $8M

    101

    2002

    Email Marketing Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.