The Top Email Marketing Software SaaS Companies

As of Jan 2020, these 25 SaaS companies are the largest in the Email Marketing Software space. (Click to apply)

This list tracks the largest private B2B Email Marketing Software SaaS companies by revenue. In total, this list features 25 companies with combined revenues of $880.3M.

These companies have raised a total of $530.0K. Together, these Email Marketing Software saas companies serve 33K customers and employ over 2K on their teams.

$0 - $1M ARR
  1. Fiveworx $1.0M
  2. Autoklose $972.0K
  3. Interspire $915.3K
  4. audriga $686.6K
$1M - $5M ARR
  1. Adestra $4.5M
  2. Boomerang $3.9M
  3. Knak $3.6M
  4. Dyspatch $2.5M
  5. SendPulse $2.4M
$5M - $10M ARR
$10M+ ARR
  1. Mailchimp $750.0M
  2. Mailup $70.5M
  1. 01
    Mailchimp

    Mailchimp

    Email Marketing Software

    Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. It's easy to use - start for free today!

    $750M

    1K

    2001

    Email Marketing Software

  2. 02
    Mailup

    Mailup

    Email Marketing Software

    Software as a service provider focused on email and SMS. Products include the MailUp platform, Acumbamail, and the BEE editor (beefree.io)

    $71M

    $5M

    237

    2002

    Email Marketing Software

  3. 03
    Mapp-Digital

    Mapp-Digital

    Email Marketing Software

    Mapp Cloud is a badass digital marketing platform for companies that don’t want to follow the flock.

    $23M

    251

    2000

    Email Marketing Software

  4. 04
    MasterBase

    MasterBase

    Email Marketing Software

    Solución de eMarketing que ayuda a las empresas a generar Email Marketing y más. Aprenda más de MasterBase en www.masterbase.com Masterbase Blog en http://info.masterbase.com/blog/

    $8M

    101

    2002

    Email Marketing Software

  5. 05
    Adestra

    Adestra

    Email Marketing Software

    Developer of a digital marketing platform intended to maximize return-on-investment through email-driven technology. The company's software platform can be customized by configuring the structure of the system as per business requirements and features data

    $4M

    53

    2004

    Email Marketing Software

  6. 06
    Boomerang

    Boomerang

    Email Marketing Software

    $4M

    $400K

    30K

    13

    2011

    Email Marketing Software

  7. 07
    Knak

    Knak

    Email Marketing Software

    Enterprise email creation for teams.|Knak allows marketers to build beautiful, responsive Marketo and Eloqua email & landing page templates in just a few minutes - no coding required.

    $4M

    600

    28

    2015

    Email Marketing Software

  8. 08
    Dyspatch

    Dyspatch

    Email Marketing Software

    Two products to help everyone email better. Dyspatch.io - Email Production and Interactive Email Bui...

    $2M

    25

    2014

    Email Marketing Software

  9. 09
    SendPulse

    SendPulse

    Email Marketing Software

    Maximizing Email Open Rates

    $2M

    $130K

    94

    2015

    Email Marketing Software

  10. 10
    systeme.io

    systeme.io

    Email Marketing Software

    The only tool you need to launch your online business

    $2M

    10

    Email Marketing Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.