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As of Jan 2020, these 68 SaaS companies are the largest in the Email Marketing Software space.

The Top Email Marketing Software SaaS Companies

This list tracks the largest private B2B Email Marketing Software SaaS companies by revenue. In total, this list features 68 companies with combined revenues of $1.3B.

These companies have raised a total of $1B. Together, these Email Marketing Software saas companies serve 155M customers and employ over 5K on their teams.

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Highlights

02
AC
ActiveCampaign

Email Marketing Software

Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.

$165M
$360M
145K
842
2003
United States
03
M
Mailup

Email Marketing Software

Software as a service provider focused on email and SMS. Products include the MailUp platform, Acumbamail, and the BEE editor (beefree.io)

$65M
$5M
4M
237
2002
Italy
04
S
Sendinblue

Email Marketing Software

Powerful marketing solutions for SMBs

$65M
$198M
180K
321
2008
France
05
CM
Campaign Monitor

Email Marketing Software

Drive results with email marketing. Campaign Monitor helps you gain loyal customers and manage customer journeys with best-in-class email campaign software.

$33M
$250M
2M
330
2004
United States
06
C
Convertkit

Email Marketing Software

Get the automations and email marketing tools you need to grow your blog and business. Join 19,000+ creators and try ConvertKit today..Email Marketing for Bloggers

$29M
-
36K
68
2013
United States
07
MD
Mapp-Digital

Email Marketing Software

Mapp Cloud is a badass digital marketing platform for companies that don’t want to follow the flock.

$23M
-
-
251
2000
United States
08
SG
SendGrid

Email Marketing Software

SendGrid is an information technology and services company. It offers a cloud-based customer communication platform to drive engagement and business growth through email deliverability. SendGrid was founded in 2009 and is headquartered in Denver, Colorado. The company seeks to expand its business portfolio through mergers and acquisitions.

$10M
$80M
80K
124
2009
United States
09
VS
Vade Secure

Email Marketing Software

Developer of a predictive email defense platform intended to improve email security. The company's platform leverages artificial intelligence, fed by data from 600 million mailboxes, to detect threats such as spam, malware and phishing links and block them in real-time, enabling enterprises to filter threat emails and increase their security.

$10M
$97M
4K
152
2004
France
10
Y
Yieldify

Email Marketing Software

Yieldify creates smart and simple marketing technology products that predict customer behaviour.

$9M
$6M
500
182
2013
United Kingdom
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.