The Top Fitness Software SaaS Companies

As of Jan 2020, these 69 SaaS companies are the largest in the Fitness Software space. (Click to apply)

This list tracks the largest private B2B Fitness Software SaaS companies by revenue. In total, this list features 69 companies with combined revenues of $163.6M.

These companies have raised a total of $6.5M. Together, these Fitness Software saas companies serve 26M customers and employ over 3K on their teams.

$0 - $1M ARR
  1. CoachNow $927.4K
  2. REVOO $773.8K
  3. Nubapp $569.7K
$1M - $5M ARR
  1. Azova $2.6M
  2. Bright $2.5M
  3. Zenbly $1.9M
$5M - $10M ARR
  1. Virtuagym $9.0M
  2. CXA Group $8.7M
  3. AllTrails $5.5M
  1. 01
    Precision Nutrition

    Precision Nutrition

    Fitness Software

    Precision Nutrition is a certification and coaching software and services provider.

    $9M

    214

    2000

    Fitness Software

  2. 02
    Virtuagym

    Virtuagym

    Fitness Software

    Developer of a cloud-based fitness software platform designed to offer innovative fitness, member engagement, coaching and club management services. The company's platform consists of a complete ecosystem with an integrated mobile application and services

    $9M

    $11M

    220

    2008

    Fitness Software

  3. 03
    CXA Group

    CXA Group

    Fitness Software

    Provider of a employee benefits and workplace wellness platform designed to transform employee benefits in Asia by shifting spend from treatment to prevention. The company's platform offers a fixed benefits wallet to choose the most relevant mix of insuran

    $9M

    $58M

    400K

    199

    2013

    Fitness Software

  4. 04
    Zen Planner

    Zen Planner

    Fitness Software

    Provider of cloud-based business management software for the health and fitness community. The company's cloud based technology enables the management of marketing campaigns, customer relationship management, class and appointment scheduling, event registr

    $7M

    81

    2006

    Fitness Software

  5. 05
    AllTrails

    AllTrails

    Fitness Software

    Developer of an online outdoor travel database intended to provide community curated tail maps. The company's platform offers large collection of detailed, hand-curated trail maps as well as trail reviews and photos crowdsourced from its community, enablin

    $6M

    $78M

    9M

    87

    2010

    Fitness Software

  6. 06
    MyFitnessPal

    MyFitnessPal

    Fitness Software

    Provider of a health & fitness mobile application and online community. The company provides a free database of food and exercises, top fitness technology partners, community support, insights, and access to personal health information across all major pla

    $5M

    $18M

    148

    2005

    Fitness Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.