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As of Jan 2020, these 60 SaaS companies are the largest in the Lead Generation Services space.

The Top Lead Generation Services SaaS Companies

This list tracks the largest private B2B Lead Generation Services SaaS companies by revenue. In total, this list features 60 companies with combined revenues of $411M.

These companies have raised a total of $10.1M. Together, these Lead Generation Services saas companies serve 1M customers and employ over 3K on their teams.

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Highlights

Top SaaS Companies with $5 - $10M ARR


02
M
Memoryblue

Lead Generation Services

The company primarily operates in the Software industry. Memoryblue was founded in 2002 and is headquartered in Vienna, VA. Similar Companies include HiP B2B and QuotaFactory.

$27M
-
2K
320
2002
United States
03
TA
TechnologyAdvice

Lead Generation Services

TechnologyAdvice helps companies find IT solutions that match their exact needs. TechnologyAdvice lets users sort through hundreds of IT vendors in a variety of categories, including Business Intelligence, Gamification, CRM, Marketing Automation, MDM, EHR, and more. Companies can use TechnologyAdvice's proprietary SmartAdvisor tool to automatically find the top-rated solutions based on the features they select. The company also produces original market research, including video reviews, whitepapers, buyer's guides, and infographics. Technology Advice is a trusted source for B2B news and the latest industry data. They are based in Nashville, TN.

$23M
-
-
268
2013
United States
04
SO
SalesOptimize

Lead Generation Services

SalesOptimize is the only company that can truly identify your entire market. We have over 300 million websites & verified contacts in our system

$18M
$4M
-
10
2013
Ireland
05
J
Jivochat

Lead Generation Services

Install Live Chat on your website and turn your visitors into paying customers with JivoChat. Easy setup, 5 agents free!.JivoChat is a business messenger to convert website visitors

$9M
-
37K
70
2012
United States
06
O
Outbound

Lead Generation Services

At Outbound, we want to revolutionize the sales market so professionals can fulfill their potential - their success is our success. Our Mission Optimize our customers’ sales process by connecting them with their ideal accounts and decision-makers, empowering them to truly understand their sales leads’ needs and build a closer relationship with their customers. Our Vision Build the latest sales technology that enables sales teams to thrive and focus on what really matters, closing deals.

$7M
-
-
84
2018
Ireland
07
GE
GetEmails

Lead Generation Services

identifies your anonymous website traffic .Anonymous website visitor identification

$7M
-
750
7
2019
United States
08
FSS
FrogSlayer Software

Lead Generation Services

Frogslayer is a custom software development and digital innovation firm. Clients partner with Frogslayer to rapidly build, launch, and scale forward-leaping, industry-shattering software products and digital platforms that create new revenue streams and sources of competitive advantage. Awards: Aggie 100 - 2020 (#81), 2019 (#31), 2018 (#29), 2017 (#18), 2016 (#71), 2013 (#18) Texas Monthly’s Best Places to Work for - 2020 (#12), 2019 (#8), 2018 (#16), 2017 (#25), 2013 (#1) Bryan Rotary Top 10 - 2019 (#2), 2018 (#3), 2017 (#4), 2016 (#6) Inc. Magazine Best Workplaces in America - 2018

$4M
-
-
48
2005
United States
09
SR
SalesRoads

Lead Generation Services

Sales Outsourcing

$3M
-
20
75
2007
United States
10
Q
Qualified

Lead Generation Services

Real world engineering assessments.The most effective way to assess software engineers

$3M
-
350
12
2016
United States
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.