The Top Lead Generation Services SaaS Companies

As of Jan 2020, these 44 SaaS companies are the largest in the Lead Generation Services space. (Click to apply)

This list tracks the largest private B2B Lead Generation Services SaaS companies by revenue. In total, this list features 44 companies with combined revenues of $382.6M.

These companies have raised a total of $5.0M. Together, these Lead Generation Services saas companies serve 41K customers and employ over 2K on their teams.

$0 - $1M ARR
  1. Exit Monitor $836.6K
  2. Leadbook $760.3K
$1M - $5M ARR
  1. Qualified $2.5M
  2. AAyuja $2.2M
$5M - $10M ARR
  1. Jivochat $8.5M
$10M+ ARR
  1. Pardot $292.3M
  2. Memoryblue $26.9M
  1. 01
    Pardot

    Pardot

    Lead Generation Services

    Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.

    $292M

    102

    2006

    Lead Generation Services

  2. 02
    Memoryblue

    Memoryblue

    Lead Generation Services

    The company primarily operates in the Software industry. Memoryblue was founded in 2002 and is headquartered in Vienna, VA. Similar Companies include HiP B2B and QuotaFactory.

    $27M

    320

    2002

    Lead Generation Services

  3. 03
    TechnologyAdvice

    TechnologyAdvice

    Lead Generation Services

    TechnologyAdvice helps companies find IT solutions that match their exact needs. TechnologyAdvice lets users sort through hundreds of IT vendors in a variety of categories, including Business Intelligence, Gamification, CRM, Marketing Automation, MDM, EHR,

    $23M

    268

    2013

    Lead Generation Services

  4. 04
    Jivochat

    Jivochat

    Lead Generation Services

    Install Live Chat on your website and turn your visitors into paying customers with JivoChat. Easy setup, 5 agents free!|JivoChat is a business messenger to convert website visitors

    $9M

    37K

    135

    2012

    Lead Generation Services

  5. 05
    FrogSlayer Software

    FrogSlayer Software

    Lead Generation Services

    Frogslayer is a custom software development and digital innovation firm. Clients partner with Frogslayer to rapidly build, launch, and scale forward-leaping, industry-shattering software products and digital platforms that create new revenue streams and so

    $4M

    48

    2005

    Lead Generation Services

  6. 06
    Getemails|GetEmails

    Getemails|GetEmails

    Lead Generation Services

    identifies your anonymous website traffic |Anonymous website visitor identification

    $4M

    750

    6

    2019

    Lead Generation Services

  7. 07
    SalesRoads

    SalesRoads

    Lead Generation Services

    Sales Outsourcing

    $3M

    20

    75

    2007

    Lead Generation Services

  8. 08
    Qualified

    Qualified

    Lead Generation Services

    Real world engineering assessments|The most effective way to assess software engineers

    $3M

    $2M

    350

    20

    2016

    Lead Generation Services

  9. 09
    AAyuja

    AAyuja

    Lead Generation Services

    Provider of inside sales and marketing outsourcing services. The company specializes in providing inside sales, tech marketing services and customizable engagement models to suit both immediate and long-term business needs.

    $2M

    38

    2006

    Lead Generation Services

  10. 10
    BoldLeads

    BoldLeads

    Lead Generation Services

    Developer of a real estate software intended to offer leads for real estate buyers and sellers. The company's turnkey platform permits agents to connect with home buyers and sellers by offering professional ad campaigns, personalized landing pages, Custome

    $2M

    48

    2014

    Lead Generation Services

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.