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As of Jan 2020, these 129 SaaS companies are the largest in the Marketing & Advertising space.

The Top Marketing & Advertising SaaS Companies

This list tracks the largest private B2B Marketing & Advertising SaaS companies by revenue. In total, this list features 129 companies with combined revenues of $373.8M.

These companies have raised a total of $263M. Together, these Marketing & Advertising saas companies serve 12M customers and employ over 4K on their teams.

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Highlights

02
PW
ProfitWell

Marketing & Advertising

Developer of business intelligence platform designed to bring together all of recurring revenue business's financial, usage and attribution data to one place. The company's application allows businesses to manage audits, keep a track on payments and expenses, evaluate and decide the price for a product or service based on customer preferences and product manufacturing costs, helping clients to win-back customers and stop the guesswork to get their pricing right.

$22M
-
22K
91
2012
United States
03
AOS
Act-On Software

Marketing & Advertising

Provider of services like online marketing, database maintenance, process analysis and IT support. The company offers cloud-based integrated platform for demand generation, lead nurturing, content syndication, lead qualification and scoring, sales-force and WebEx integration, website monitoring, list management, and e-mail marketing services.

$20M
$94M
4K
237
2008
United States
04
CLS
Cannes Lions School

Marketing & Advertising

The Cannes Lions School’s mission is to inspire talent to be courageous in order to change the course of creative communications. It provides world-class training with creativity at the heart of the curriculum. No longer the role of an individual or department, creativity is a culture required business-wide to secure success. It’s a growing commercial imperative driving demand for concentrated creative learning. Combining the programme and presenters from the Festival stages with classroom content tailored to business needs and industry issues, each course is designed to be both inspirational and practical, showing you why creativity matters and how to put it to work. The range of Cannes Lions School modules addresses specific development needs for creative specialists and provides more general creative education for other marketing professionals. Options include mentoring and guidance for portfolio improvement and contact-building, competitions that test fundamental skills

$17M
-
-
203
1954
United Kingdom
05
M
Moat

Marketing & Advertising

Developer of a cloud-based actionable marketing analytics platform designed to measure and drive customer attention. The company's actionable marketing analytics platform measures attention analytics and digital video advertisement impressions in real-time, enabling brands and publishers to measure advertising effectiveness and content engagement to drive customer attention.

$12M
$67M
-
146
2010
United States
06
JM
Just Media

Marketing & Advertising

JUST is an integrated marketing agency with hubs in the Bay Area and Austin, and connected remote workers distributed across the US and England. Our integrated model combines the power of three disciplines – media, creative, and data – working as one to drive results. JUST’s mission to grow great brands is achieved through this new integrated model. We transform marketing as usual into dynamic, impactful human experiences that leverage a brand’s deeper purpose to engage audiences, create measurable results, and drive sustainable growth.

$12M
-
-
139
1996
United States
07
6
6connex

Marketing & Advertising

Developer of a software as a service (SaaS) virtual destination platform designed to simplify mass communication. The company's platform offers context around the content and new opportunities for the audiences to connect with each other through web conferences, tradeshows, online training, career fairs or any other online meetings, enabling customers to make money and save money with a modern and configurable virtual environment platform.

$12M
$527K
-
138
2008
United States
08
TC
Tony Chen

Marketing & Advertising

Mr. Tony Chen is Founder of Channel Factory and also serves as its Board Member and Chief Executive Officer. He featured in the Forbes 30 Under 30, He is also an avid angel investor who has contributed to the successes of FabFitFun, a lifestyle subscription service, and Outreach.io, a sales technology company named by Forbes in their Next Billion Dollar Startups list in 2018.

$11M
-
-
128
2014
United States
09
TUNE
TUNE

Marketing & Advertising

Provider of a performance marketing and attribution analytics platform intended to help maximize performance growth and reduce risks. The company's platform maximizes Return on Investment (ROI) through powerful measurement and partner management services, enabling marketers to manage their own performance advertising relationships by detecting, removing, and preventing mobile advertisement fraud and optimize the overall growth.

$8M
-
200
100
2009
United States
10
E
Edgenet

Marketing & Advertising

Provider of product data management services. The company's main product is m2o software, which helps retailers manage and process consumers' home building purchases. Its data services, guided selling and marketing services are used by retailers, distributors, web sites and suppliers throughout the retail industry.

$8M
-
-
95
1990
United States
1 - 10 of 129Next

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.