The Top Marketing & Advertising SaaS Companies

As of Jan 2020, these 125 SaaS companies are the largest in the Marketing & Advertising space. (Click to apply)

This list tracks the largest private B2B Marketing & Advertising SaaS companies by revenue. In total, this list features 125 companies with combined revenues of $356.6M.

These companies have raised a total of $0.0. Together, these Marketing & Advertising saas companies serve 3K customers and employ over 4K on their teams.

$0 - $1M ARR
  1. MelRok $939.3K
  2. Konnecto $883.9K
$1M - $5M ARR
  1. Ziflow $5.0M
  2. CAKE $4.9M
  3. Signal $4.2M
$5M - $10M ARR
  1. TUNE $8.4M
  2. Edgenet $8.0M
  3. Crayon $7.6M
  4. Pure360 $6.6M
$10M+ ARR
  1. Moat $12.3M
  2. Just Media $11.7M
  1. 01
    Utz Quality Foods

    Utz Quality Foods

    Marketing & Advertising

    Manufacturer of potato chips and snacks. The company produces and markets snack foods including potato chips, pretzels, cheese snacks, corn products and popcorn throughout the United States and internationally.

    $83M

    993

    1921

    Marketing & Advertising

  2. 02
    Act-On Software

    Act-On Software

    Marketing & Advertising

    Provider of services like online marketing, database maintenance, process analysis and IT support. The company offers cloud-based integrated platform for demand generation, lead nurturing, content syndication, lead qualification and scoring, sales-force an

    $20M

    $94M

    237

    2008

    Marketing & Advertising

  3. 03
    Cannes Lions School

    Cannes Lions School

    Marketing & Advertising

    The Cannes Lions School’s mission is to inspire talent to be courageous in order to change the course of creative communications. It provides world-class training with creativity at the heart of the curriculum. No longer the role of an individual or dep

    $17M

    203

    1954

    Marketing & Advertising

  4. 04
    Moat

    Moat

    Marketing & Advertising

    Developer of a cloud-based actionable marketing analytics platform designed to measure and drive customer attention. The company's actionable marketing analytics platform measures attention analytics and digital video advertisement impressions in real-time

    $12M

    $67M

    146

    2010

    Marketing & Advertising

  5. 05
    Just Media

    Just Media

    Marketing & Advertising

    JUST is an integrated marketing agency with hubs in the Bay Area and Austin, and connected remote workers distributed across the US and England. Our integrated model combines the power of three disciplines – media, creative, and data – working as one

    $12M

    139

    1996

    Marketing & Advertising

  6. 06
    6connex

    6connex

    Marketing & Advertising

    Developer of a software as a service (SaaS) virtual destination platform designed to simplify mass communication. The company's platform offers context around the content and new opportunities for the audiences to connect with each other through web confer

    $12M

    $527K

    138

    2008

    Marketing & Advertising

  7. 07
    Tony Chen

    Tony Chen

    Marketing & Advertising

    Mr. Tony Chen is Founder of Channel Factory and also serves as its Board Member and Chief Executive Officer. He featured in the Forbes 30 Under 30, He is also an avid angel investor who has contributed to the successes of FabFitFun, a lifestyle subscriptio

    $11M

    128

    2014

    Marketing & Advertising

  8. 08
    TUNE

    TUNE

    Marketing & Advertising

    Provider of a performance marketing and attribution analytics platform intended to help maximize performance growth and reduce risks. The company's platform maximizes Return on Investment (ROI) through powerful measurement and partner management services,

    $8M

    100

    2009

    Marketing & Advertising

  9. 09
    Edgenet

    Edgenet

    Marketing & Advertising

    Provider of product data management services. The company's main product is m2o software, which helps retailers manage and process consumers' home building purchases. Its data services, guided selling and marketing services are used by retailers, distribut

    $8M

    95

    1990

    Marketing & Advertising

  10. 10
    Crayon

    Crayon

    Marketing & Advertising

    Provider of a competitive intelligence & analysis platform intended to help businesses track, analyze and act based on market movements. The company's platform helps to capture and analyze complete competitive intelligence like external messaging and posit

    $8M

    90

    2014

    Marketing & Advertising

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.