The Top Marketing Automation Software SaaS Companies

As of Jan 2020, these 126 SaaS companies are the largest in the Marketing Automation Software space. (Click to apply)

This list tracks the largest private B2B Marketing Automation Software SaaS companies by revenue. In total, this list features 126 companies with combined revenues of $3.8B.

These companies have raised a total of $243.8M. Together, these Marketing Automation Software saas companies serve 2M customers and employ over 15K on their teams.

$0 - $1M ARR
  1. CustomSell $975.7K
  2. DANAConnect $946.0K
$1M - $5M ARR
  1. MindFire $4.3M
  2. Consensus $4.2M
  3. New/Mode $4.0M
$5M - $10M ARR
  1. Regin $9.6M
  2. Accelo $8.6M
  3. Alleyoop $8.1M
  4. RightWave $6.8M
$10M+ ARR
  1. SunGard $2.8B
  2. Rapid7 $248.4M
  3. Acoustic $75.6M
  4. Terminus $60.0M
  5. Replicon $50.0M
  1. 01
    Makrodownload

    Makrodownload

    Marketing Automation Software

    Provider of a crowdsource platform intended to create original and relevant web content that generates engagement, traffic and conversion. The company's crowdsource platform uses SaaS includes original, relevant and interesting content, enabling clients to

    $5M

    57

    2012

    Marketing Automation Software

  2. 02
    MindFire

    MindFire

    Marketing Automation Software

    MindFire, Inc. The company typically delivers LookWho’sClicking through print service providers, agencies and consultants.

    $4M

    53

    1999

    Marketing Automation Software

  3. 03
    Consensus

    Consensus

    Marketing Automation Software

    Consensus navigating through the jungle of sales and marketing one effective automated product demo at a time.

    $4M

    $14M

    47

    2013

    Marketing Automation Software

  4. 04
    New/Mode

    New/Mode

    Marketing Automation Software

    Developer of a values-based platform created to provide targeted engagement tools that activate grassroots power to help campaigns win. The company's platform creates call campaigns, helps in petition statements and posts public messages in social media as

    $4M

    48

    2016

    Marketing Automation Software

  5. 05
    MessageGears

    MessageGears

    Marketing Automation Software

    Cross-channel messaging for the world's largest brands. A hybrid platform that removes barriers to data and empowers the demanding Super Sender.

    $4M

    $18M

    51

    2010

    Marketing Automation Software

  6. 06
    Plezi

    Plezi

    Marketing Automation Software

    Plezi is a Marketing Automation Saas for B2B companies looking to develop their Inbound Marketing strategy. Plezi is the all-in-one solution that will revolutionise the way you market and transform your content into leads! Our Super Power: We are the firs

    $4M

    46

    2015

    Marketing Automation Software

  7. 07
    Argosy

    Argosy

    Marketing Automation Software

    There’s simply no smarter way to organize, personalize and fulfill your marketing assets than with Argosy. We can help you better manage your budget, as well as your brand while increasing...

    $4M

    51

    2001

    Marketing Automation Software

  8. 08
    Saleswhale

    Saleswhale

    Marketing Automation Software

    Saleswhale is an automated sales assistant that follows up with your stale and cold leads, engaging ...

    $4M

    36

    2016

    Marketing Automation Software

  9. 09
    Swell

    Swell

    Marketing Automation Software

    Using the voice of the customer to improve and grow business. Your customer's voice matters. Swell simplifies the process of capturing real-time customer feedback and enables you to take action on that data while it's fresh. With a mobile-first approach,

    $3M

    41

    2016

    Marketing Automation Software

  10. 10
    Boldly Subscription Staffing

    Boldly Subscription Staffing

    Marketing Automation Software

    Premium Subscription Staffing Company

    $3M

    $50K

    109

    2012

    Marketing Automation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.