The Top Marketing Automation Software SaaS Companies

As of Jan 2020, these 126 SaaS companies are the largest in the Marketing Automation Software space. (Click to apply)

This list tracks the largest private B2B Marketing Automation Software SaaS companies by revenue. In total, this list features 126 companies with combined revenues of $3.8B.

These companies have raised a total of $243.8M. Together, these Marketing Automation Software saas companies serve 2M customers and employ over 15K on their teams.

$0 - $1M ARR
  1. CustomSell $975.7K
  2. DANAConnect $946.0K
$1M - $5M ARR
  1. MindFire $4.3M
  2. Consensus $4.2M
  3. New/Mode $4.0M
$5M - $10M ARR
  1. Regin $9.6M
  2. Accelo $8.6M
  3. Alleyoop $8.1M
  4. RightWave $6.8M
$10M+ ARR
  1. SunGard $2.8B
  2. Rapid7 $248.4M
  3. Acoustic $75.6M
  4. Terminus $60.0M
  5. Replicon $50.0M
  1. 01
    CustomSell

    CustomSell

    Marketing Automation Software

    Developer of sales and marketing software designed to streamline and automate sales process. The company's software assist in getting more leads and customers without large sales and marketing teams by lowering the barriers to entry for marketing automatio

    $976K

    13

    2014

    Marketing Automation Software

  2. 02
    DANAConnect

    DANAConnect

    Marketing Automation Software

    Multi-Channel cloud based platform for sales, marketing and process automation.

    $946K

    16

    2004

    Marketing Automation Software

  3. 03
    New Vision Electronics

    New Vision Electronics

    Marketing Automation Software

    Developer of automotive head-up display. The company specializes in the research and development and design of windshield HUD and automotive intelligent equipment. Its products can project information such as nearby vehicles and mobile equipment onto the w

    $943K

    12

    2015

    Marketing Automation Software

  4. 04
    Boole & Babbage

    Boole & Babbage

    Marketing Automation Software

    Developer of enterprise automation software for central control and management of all enterprise applications, networks and systems. The company develops automation system for distributed systems management by utilizing advanced technology to monitor, mana

    $910K

    12

    1967

    Marketing Automation Software

  5. 05
    BrandGuard Software

    BrandGuard Software

    Marketing Automation Software

    Developer of a cloud-based online reputation management software designed to study customer opinions on their products. The company's software streamlines crisis management by driving brand traffic to online business assets across the in real-time, manages

    $856K

    11

    2010

    Marketing Automation Software

  6. 06
    RocketData.io

    RocketData.io

    Marketing Automation Software

    RocketData is a SaaS-platform for location management

    $840K

    $500K

    64

    2017

    Marketing Automation Software

  7. 07
    Tellwise

    Tellwise

    Marketing Automation Software

    Learn how to average 40+ calls/hr, get a 4X connection rate to prospects, start 30% more conversations and save ~7 hours/wk of CRM data entry. Free Trial.

    $820K

    $3M

    11

    Marketing Automation Software

  8. 08
    Crowdfiber

    Crowdfiber

    Marketing Automation Software

    CrowdFiber is map-driven marketing and sales automation platform for telecommunications providers. Providers of all sizes and stages use CrowdFiber to acquire, engage and retain customers in dramatically new ways. From a customer: "Our fiber internet solu

    $737K

    9

    2013

    Marketing Automation Software

  9. 09
    ReviewPoint

    ReviewPoint

    Marketing Automation Software

    ReviewPoint’s state-of-the-art software automatically contacts customers of your business, making it possible for them to leave a review in a matter of seconds. Be the shining star amongst competition.

    $708K

    9

    2018

    Marketing Automation Software

  10. 10
    resmio

    resmio

    Marketing Automation Software

    Developer of an online reservation platform intended to help restaurants to earn more in terms of revenue. The company's platform offers to accept reservations online, understand what the guests desire and acquire new guests, as well as helps to develop a

    $645K

    17

    2011

    Marketing Automation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.