The Top Marketing Automation Software SaaS Companies

As of Jan 2020, these 130 SaaS companies are the largest in the Marketing Automation Software space. (Click to apply)

This list tracks the largest private B2B Marketing Automation Software SaaS companies by revenue. In total, this list features 130 companies with combined revenues of $3.9B.

These companies have raised a total of $243.8M. Together, these Marketing Automation Software saas companies serve 19M customers and employ over 16K on their teams.

$0 - $1M ARR
  1. CustomSell $975.7K
  2. DANAConnect $946.0K
$1M - $5M ARR
  1. MindFire $4.3M
  2. Consensus $4.2M
  3. New/Mode $4.0M
$5M - $10M ARR
  1. Regin $9.6M
  2. Accelo $8.6M
  3. Alleyoop $8.1M
  4. RightWave $6.8M
$10M+ ARR
  1. SunGard $2.8B
  2. Rapid7 $248.4M
  3. Drift $120.0M
  4. Acoustic $75.6M
  5. Terminus $60.0M
  1. 11
    SponsorUnited

    SponsorUnited

    Marketing Automation Software

    Provider of a marketplace intended to offer sponsorship sales. The company's platform offers algorithm-based curation of partnership opportunities that matches brands and properties based on probabilities driven from massive sets of data, singular, program

    $27M

    $16M

    6M

    320

    2016

    Marketing Automation Software

  2. 12
    Zipwhip

    Zipwhip

    Marketing Automation Software

    A Seattle-based SaaS company, Zipwhip is modernizing the texting medium by adding text messaging to existing landline, VoIP and toll-free phone numbers. Zipwhip pairs direct network connectivity with easy out-of-the-box software, so businesses of any size

    $21M

    $91M

    30K

    295

    2007

    Marketing Automation Software

  3. 13
    Magnetic

    Magnetic

    Marketing Automation Software

    Magnetic's machine learning and AI platform delivers smarter, faster, more effective advertising through self-serve and managed service solutions.

    $20M

    $42M

    400

    120

    Marketing Automation Software

  4. 14
    Phorest

    Phorest

    Marketing Automation Software

    Marketing, Booking + POS platform for Salons

    $20M

    $25M

    8K

    188

    2005

    Marketing Automation Software

  5. 15
    Total Expert

    Total Expert

    Marketing Automation Software

    Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables financial services organizations to create customers or members for life by re-humanizing complex financial decisions. The compan

    $20M

    $86M

    100

    250

    2012

    Marketing Automation Software

  6. 16
    Invoca

    Invoca

    Marketing Automation Software

    Invoca specializes in the fields of inbound call marketing, call tracking, call intelligence, and pay-per-call advertising.

    $19M

    $119M

    2K

    295

    2008

    Marketing Automation Software

  7. 17
    Exponea

    Exponea

    Marketing Automation Software

    Combination of CDP & Omnichannel Campaigns

    $19M

    $42M

    190

    288

    2015

    Marketing Automation Software

  8. 18
    Zappi

    Zappi

    Marketing Automation Software

    Developer of an automated market research platform provider changing the way that companies access and use consumer insight. The company's platform allows for cost-effective research at lightning speed, eliminates single-use data, enables cross-project ana

    $19M

    $25M

    218

    2010

    Marketing Automation Software

  9. 19
    Sharpspring

    Sharpspring

    Marketing Automation Software

    SharpSpring marketing automation helps marketers drive more leads, convert more leads to sales, and optimze marketing ROI. Trusted by over 1,500 agencies and 6,700 businesses, marketers around the world use SharpSpring because it's simple, affordable, ...

    $14M

    1K

    264

    2012

    Marketing Automation Software

  10. 20
    MomentFeed

    MomentFeed

    Marketing Automation Software

    MomentFeed is a unified platform that helps multi-location brands optimize for proximity search in order to connect customers with brands at the local level. The company's marketing and customer experience management platform enables multi-location brands

    $12M

    $28M

    350

    128

    2010

    Marketing Automation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.