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As of Mar 2024, these SaaS companies are the largest in the Marketing Software space.

Top Marketing Software SaaS Companies in 2024

This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features companies with combined revenues of $11.8B.

These companies have raised a total of $15.2B. Together, these Marketing Software SaaS companies serve 1.3B customers and employ over 95.4K on their teams.

Data: This data was collected through the Latka podcast where each CEO was interviewed for company details.

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List of Marketing Software SaaS Companies in 2024

1
$2.1B
0
2009
$1.3B
3.2K
2
$1.2B
150
2000
$22M
9.6K
3
$356M
200K
2013
$130M
935
4
$288M
100K
2004
$484.1M
1.2K
5
$232.3M
1K
2012
$812M
1.5K
6
$220.2M
0
2005
$985.9M
4K
7
$206.2M
0
1996
-
360
8
$200M
150
2013
$524M
1.4K
9
$195.3M
145K
2003
$360M
814
10
$193.2M
0
2020
-
44
11
$147.6M
0
2013
$342.2M
760
12
$145.2M
6K
2009
$277.1M
431
13
$129M
1K
2012
$272.1M
1.2K
14
$126.9M
0
2001
$100M
1.4K
15
$122.1M
0
1921
-
1.5K
16
$113M
0
1999
-
1.1K
17
$102.9M
50K
2014
$223.3M
564
18
$100.4M
0
1999
$200K
1K
19
$100M
80K
2012
$93M
1.1K
20
$100M
600
2007
$61.9M
491
1 - 20 of 1150

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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.