The Top Sales Software SaaS Companies

As of Jan 2020, these 198 SaaS companies are the largest in the Sales Software space. (Click to apply)

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 198 companies with combined revenues of $1.7B.

These companies have raised a total of $942.8M. Together, these Sales Software saas companies serve 341M customers and employ over 17K on their teams.

$1M - $5M ARR
  1. Balto $5.0M
  2. Flywheel $4.9M
  3. C9 Inc. $4.7M
$5M - $10M ARR
  1. Owler $10.0M
$10M+ ARR
  1. Zoominfo $360.0M
  2. Xactly $288.0M
  3. Outreach $125.0M
  4. Salesloft $110.0M
  5. Seismic $86.3M
  1. 11
    OwnBackup

    OwnBackup

    Sales Software

    OwnBackup is a cloud-to-cloud backup and restore vendor, which provides secure, automated, daily backups of SaaS and PaaS data, as well as data compare and restore tools for disaster recovery. The company, which covers data loss and corruption caused by hu

    $30M

    $507M

    3K

    572

    2015

    Sales Software

  2. 12
    ClearSlide

    ClearSlide

    Sales Software

    ClearSlide is the most complete platform for Sales Enablement + Engagement that integrates content, communications and actionable insights.

    $28M

    $89M

    150

    2009

    Sales Software

  3. 13
    Exact Sales

    Exact Sales

    Sales Software

    Provider of a software for sales process automation. The company cloud-based platform offers analysis methodology through which pre-sales processes can be developed and users can generate proper leads and short-term sales and also automatically suggests da

    $25M

    $4M

    10K

    362

    2015

    Sales Software

  4. 14
    Cognism

    Cognism

    Sales Software

    Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting, find and deliver new revenue|All-in-one globally compliant prospecti

    $22M

    $41M

    1K

    260

    2015

    Sales Software

  5. 15
    MediaFly

    MediaFly

    Sales Software

    Sales Enablement & Content Management Platform

    $19M

    $40M

    260

    120

    2006

    Sales Software

  6. 16
    Demand Sage

    Demand Sage

    Sales Software

    make it easier for marketers to get the data and insights they need, initially by automatically generating Google Sheets reports using data from HubSpot.

    $15M

    $3M

    10

    2018

    Sales Software

  7. 17
    Winmo

    Winmo

    Sales Software

    Our advertising database gives you accurate, in-depth profiles on national advertisers and the decision-makers who manage their budgets. Request your free trial today!

    $14M

    2K

    85

    1995

    Sales Software

  8. 18
    XANT.ai|XANT

    XANT.ai|XANT

    Sales Software

    XANT delivers the industry-leading sales engagement AI platform powered by Real DataTM. XANT provides solutions that accelerate revenue by enabling (sales) teams to build a better pipeline and close more deals. Our core differentiation stems from RealData

    $14M

    $251M

    2K

    300

    2004

    Sales Software

  9. 19
    Conquer

    Conquer

    Sales Software

    Conquer equips sales teams with the tools and insights they need to accelerate fan engagement and conquer their day. As a native application for both Salesforce and Microsoft Dynamics 365, Conquer works inside your existing CRM to make sales and service te

    $12M

    $15M

    20K

    54

    2005

    Sales Software

  10. 20
    TenderHut (Group)

    TenderHut (Group)

    Sales Software

    The company focuses on supporting entrepreneurs in the growth of their sales network, on building sales strategy for products and on supporting them in the tendering process to obtain contracts both on the public and commercial markets. Our mission is to c

    $10M

    220

    2015

    Sales Software

11-20 of 198

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.