This list tracks the largest private B2B SEO Software SaaS companies by revenue. In total, this list features 30 companies with combined revenues of $206.0M.
These companies have raised a total of $53.3M. Together, these SEO Software saas companies serve 277K customers and employ over 2K on their teams.
Online Visibility Management software
BrightEdge is the leading SEO solution and content performance marketing platform, helping more than 1,700 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydne...
SEO for everyone
SE Ranking is a multifunctional and powerful SEO software that is designed for SEO specialists, web masters and website owners. It allows you to track website positions in any search engines and target regions, get a website audit analysis, monitor all bac
WebCEO is the SEO tool kit for Digital Agencies with Google Snippets (Position 0) results, lead generation tools, SEO task management and white label reports
AI-optimized content marketing
Responsive images as a service, delivered by CDN.
World's most accurate, longest-standing rank tracking tool.
SEO Content based on Data
A bundle of juicy SEO tools
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83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.
Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.
If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.
We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?
Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).
Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).
The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.