The Top SEO Software SaaS Companies

As of Jan 2020, these 30 SaaS companies are the largest in the SEO Software space. (Click to apply)

This list tracks the largest private B2B SEO Software SaaS companies by revenue. In total, this list features 30 companies with combined revenues of $206.0M.

These companies have raised a total of $53.3M. Together, these SEO Software saas companies serve 277K customers and employ over 2K on their teams.

$0 - $1M ARR
  1. Conductor $1.0M
  2. ShareIQ $1.0M
  3. 913 $561.4K
  4. BL.INK $516.9K
$1M - $5M ARR
  1. imgix $4.9M
  2. Surfer $3.0M
  3. Mangools $2.6M
  4. Huckabuy $1.5M
$5M - $10M ARR
$10M+ ARR
  1. Semrush $124.9M
  2. BrightEdge $22.6M
  3. Yoast $12.0M
  1. 01
    Semrush

    Semrush

    SEO Software

    Online Visibility Management software

    $125M

    $40M

    67K

    800

    2008

    SEO Software

  2. 02
    BrightEdge

    BrightEdge

    SEO Software

    BrightEdge is the leading SEO solution and content performance marketing platform, helping more than 1,700 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydne...

    $23M

    $62M

    457

    2007

    SEO Software

  3. 03
    Yoast

    Yoast

    SEO Software

    SEO for everyone

    $12M

    200K

    100

    SEO Software

  4. 04
    SE Ranking

    SE Ranking

    SEO Software

    SE Ranking is a multifunctional and powerful SEO software that is designed for SEO specialists, web masters and website owners. It allows you to track website positions in any search engines and target regions, get a website audit analysis, monitor all bac

    $8M

    95

    2013

    SEO Software

  5. 05
    Web-CEO SEO Tools

    Web-CEO SEO Tools

    SEO Software

    WebCEO is the SEO tool kit for Digital Agencies with Google Snippets (Position 0) results, lead generation tools, SEO task management and white label reports

    $6M

    66

    2000

    SEO Software

  6. 06
    Marketmuse

    Marketmuse

    SEO Software

    AI-optimized content marketing

    $5M

    $10M

    150

    48

    2013

    SEO Software

  7. 07
    imgix

    imgix

    SEO Software

    Responsive images as a service, delivered by CDN.

    $5M

    50

    2011

    SEO Software

  8. 08
    Advanced Web Ranking

    Advanced Web Ranking

    SEO Software

    World's most accurate, longest-standing rank tracking tool.

    $5M

    16

    2002

    SEO Software

  9. 09
    Surfer

    Surfer

    SEO Software

    SEO Content based on Data

    $3M

    4K

    30

    2017

    SEO Software

  10. 10
    Mangools

    Mangools

    SEO Software

    A bundle of juicy SEO tools

    $3M

    5

    2014

    SEO Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.