The Top Social Media Marketing Software SaaS Companies

As of Jan 2020, these 85 SaaS companies are the largest in the Social Media Marketing Software space. (Click to apply)

This list tracks the largest private B2B Social Media Marketing Software SaaS companies by revenue. In total, this list features 85 companies with combined revenues of $244.0M.

These companies have raised a total of $26.9M. Together, these Social Media Marketing Software saas companies serve 317K customers and employ over 2K on their teams.

$0 - $1M ARR
  1. Wedia $1.0M
  2. Fanzila $1.0M
  3. Game Cloud $929.8K
$1M - $5M ARR
  1. Cohley $3.9M
  2. Mention $2.9M
$5M - $10M ARR
  1. Hornetapp $8.4M
  2. Nuvi $7.6M
$10M+ ARR
  1. Crowdfire $54.0M
  2. Later $29.0M
  3. Canvass $18.0M
  4. ContentCal $12.0M
  1. 01
    Crowdfire

    Crowdfire

    Social Media Marketing Software

    Crowdfire is a powerful Social Media Management tool for brands, businesses, agencies and individuals all around the world. Level-up your game with Social Media CRM, Advanced analytics, post scheduler, content curator and more!

    $54M

    33

    2010

    Social Media Marketing Software

  2. 02
    Later

    Later

    Social Media Marketing Software

    Visually plan your social posts, publish automatically, and get tailored insights to help you reach more people.

    $29M

    $1M

    137K

    203

    2014

    Social Media Marketing Software

  3. 03
    SocialAppsHQ

    SocialAppsHQ

    Social Media Marketing Software

    This website is for sale! socialappshq.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, socialappshq.com has it all. We hope you find what you are search...

    $18M

    9

    2011

    Social Media Marketing Software

  4. 04
    Canvass

    Canvass

    Social Media Marketing Software

    Canvass specializes in software product development for web and mobile products. Get in touch with us about your dream project today.

    $18M

    1

    2011

    Social Media Marketing Software

  5. 05
    ContentCal

    ContentCal

    Social Media Marketing Software

    The smartest way to plan your social media

    $12M

    $7M

    48

    2015

    Social Media Marketing Software

  6. 06
    Ripl

    Ripl

    Social Media Marketing Software

    Small business social marketing tool

    $10M

    $9M

    70K

    121

    2013

    Social Media Marketing Software

  7. 07
    Hornetapp

    Hornetapp

    Social Media Marketing Software

    Hornet is the best place to meet great guys and keep in touch, with 18 million users. Hornet is a free gay social network that connects guys worldwide. You can discover great content, places, and make new friends while chatting with gay men.

    $8M

    $2M

    100K

    40

    2011

    Social Media Marketing Software

  8. 08
    Nuvi

    Nuvi

    Social Media Marketing Software

    Nuvi is a social media marketing company, who's SaaS platform is built to listen across social media and the internet in real-time, plan, publish, engage and analyze in one collaborative social marketing solution.

    $8M

    112

    2012

    Social Media Marketing Software

  9. 09
    CoPilot AI

    CoPilot AI

    Social Media Marketing Software

    For professionals who need prospects in a niche target, CoPilot automatically engages qualified people on social media with authentic conversations to identify and surface timely opportunities without requiring endless "content marketing," spam emails, or

    $7M

    83

    2016

    Social Media Marketing Software

  10. 10
    Commetric Ltd.

    Commetric Ltd.

    Social Media Marketing Software

    Our technologies process millions of media articles and billions of share price movements to quantify the impact of business activities and the effectiveness of communications strategies. We prepare strategies and media analysis reports to monitor and eval

    $7M

    80

    2005

    Social Media Marketing Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.