How Previsico CEO Jonathan Jackson grew to $4M revenue with a 40 person team in 2023.

Previsico is a leading global flood forecasting company that was established following a spin-out from Loughborough University in 2019. With a profound mission at its core, the company aims to significantly reduce the global impact of flooding by providing the finest flood forecasting technology available to those in dire need. At the heart of Previsico's innovative solutions is its pioneering FloodMap Live technology, which is the culmination of over two decades of dedicated research conducted at Loughborough University. This state-of-the-art technology offers continuous flood forecasting with up to 48 hours of lead time. It incorporates hyperlocal weather forecasts and nowcasts in collaboration with IBM's Weather Company, ensuring comprehensiveness and accuracy.

One of the key advantages of Previsico's technology is its ability to forecast surface water flooding and the flooding of small watercourses, both of which are often overlooked by existing forecasting tools. This precision is critical because every storm manifests differently, and hourly shifts in weather patterns can lead to unforeseen flooding events that traditional forecasting methods may not capture.

Previsico’s innovative approach offers forecasts detailed down to a 25-metre resolution, providing insights into the depth and timing of predicted floods. These actionable forecasts are invaluable to a wide array of stakeholders, including people, businesses, and governmental bodies. In the UK, the government relies on these forecasts to proactively address and mitigate the impacts of impending floods, showcasing the invaluable contribution of Previsico's technology in the realm of disaster preparedness and response.