How Ratio CEO Perry Narancic grew to $2.5M revenue with a 22 person team in 2023.

Ratio is an innovative FinTech company that is redefining financing, payments, and revenue processes for the SaaS and technology sectors. Our platform is a one-stop solution that integrates financing, predictive pricing, payments, and a seamless quote-to-cash process. We aim to transform how recurring revenue businesses, particularly SaaS companies, accelerate their sales and utilize capital to drive growth. By eliminating obstacles to purchasing and opening up new avenues for growth capital, Ratio is leveling the playing field for how customers acquire technology and how tech companies secure funding.

At the core of our mission, we're not only assisting companies in managing their operations more efficiently but also pioneering a new multi-trillion dollar fixed income asset class that presents a lucrative opportunity for investors.

Our services are designed to cater to the unique needs of our clients through two primary products:

1. **Ratio Boost**: This product revolutionizes the buy-now-pay-later (BNPL) experience for SaaS and other recurring revenue companies. Ratio Boost provides a fully integrated payment and checkout solution that ensures payment flexibility for customers, while enabling businesses to receive immediate payment for each customer contract in full, without any discount or dilution. This service streamlines the buying process, making it smoother and more appealing for customers.

2. **Ratio Trade**: Tailored for high-growth SaaS and recurring revenue businesses, Ratio Trade offers a non-dilutive capital solution. Companies can now leverage their portfolio of contracts to gain upfront capital without the need to dilute equity or offer discounts. This innovative offering comes without restrictive covenants, ensuring freedom for businesses, and provides quick access to capital, often within days.

At Ratio, our vision is to democratize financial processes for technology and SaaS companies by making growth more accessible and disrupting traditional funding mechanisms. Through our specialized products, Ratio is set to become an indispensable partner for businesses looking to scale effortlessly and investors seeking new, promising asset classes.