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Valuation

$281.2M

2025 Revenue

$93.7M

Funding

$117.1M

Team

852

Founded

2015

How Self Financial CEO Julie Szudarek grew to $93.7M revenue with a 852 person team in 2025.

Self Financial is a credit-building platform that works to increase economic inclusion and financial resilience through easy-to-use products that make building credit accessible. Self's signature Credit Builder Account and secured Self Visa® Credit Card issued by its partner banks are designed to enable people to build credit and savings simultaneously. The company also offers free rent reporting to the three major credit bureaus, and utility payment reporting to TransUnion. Self is also the Official Credit Building App of the San Antonio Spurs. Find it on the Apple App Store (250,000+ reviews and an average 4.9 rating) or Google Play or visit Self.inc for more information.

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Self Financial Revenue

In 2025, Self Financial's revenue reached $93.7M. Since its launch in 2015, Self Financial has shown consistent revenue growth.

Self Financial Revenue GrowthReported revenue / ARR over time$0$20M$40M$60M$80M$100M201520172019202120232025$0$94MSource: GetLatka.com
YearMilestoneQuote
2025Self Financial Hit $93.7m revenue in June 2025
2015Launched with $0 revenue

Self Financial Valuation, Funding Rounds

Self Financial's most recent disclosed valuation is $281.2M.

Self Financial has raised $117.1M in total funding across 7 rounds, most recently a $50M Series E round in 2021.

Self Financial Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$25M$50M$75M$100M$125M20152016201720182019202020212015 cumulative: $100K • 2015 Debt Financing: $100K2015 cumulative: $635K • 2015 Debt Financing: $100K • 2015 Pre Seed Round: $535K2015 cumulative: $2M • 2015 Debt Financing: $100K • 2015 Pre Seed Round: $535K • 2015 Seed Round: $2M2017 cumulative: $7M • 2015 Debt Financing: $100K • 2015 Pre Seed Round: $535K • 2015 Seed Round: $2M • 2017 Series A: $5M2020 cumulative: $27M • 2015 Debt Financing: $100K • 2015 Pre Seed Round: $535K • 2015 Seed Round: $2M • 2017 Series A: $5M • 2020 Series C: $20M2020 cumulative: $67M • 2015 Debt Financing: $100K • 2015 Pre Seed Round: $535K • 2015 Seed Round: $2M • 2017 Series A: $5M • 2020 Series C: $20M • 2020 Series D: $40M2021 cumulative: $117M • 2015 Debt Financing: $100K • 2015 Pre Seed Round: $535K • 2015 Seed Round: $2M • 2017 Series A: $5M • 2020 Series C: $20M • 2020 Series D: $40M • 2021 Series E: $50M$117MSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2021Series E$50M--
2020Series D$40M--
2020Series C$20M--
2017Series A$5M--
2015Seed Round$1.5M--
2015Pre Seed Round$535K--
2015Debt Financing$100K--

Founder / CEO

Julie Szudarek

Julie Szudarek is listed as Founder / CEO at Self Financial.

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Customers

We do not have customer count information for Self Financial yet.

Self Financial Employees & Team Size

Self Financial employs approximately 852 people as of 2026.

Self Financial Team GrowthReported headcount over time02004006008001,00020152017201920212023202500852852Source: GetLatka.com
YearMilestone
2025Reached 852 employees (June 2025)

Frequently Asked Questions about Self Financial

What is Self Financial's revenue?

Self Financial generates $93.7M in revenue.

Who founded Self Financial?

Self Financial was founded by Julie Szudarek.

Who is the CEO of Self Financial?

The CEO of Self Financial is Julie Szudarek.

How much funding does Self Financial have?

Self Financial raised $117.1M.

How many employees does Self Financial have?

Self Financial has 852 employees.

Where is Self Financial headquarters?

Self Financial is headquartered in Austin, Texas, United States.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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