Sensorberg revenue hit $916.5K in 2024

Founder / CEO

Stefan Scheuerle

Berlin, March 28th, 2017 – Sensorberg, one of the pioneers in location-based industry solutions, appoints a new CEO. From end of March, Michael von Roeder will lead the company. He follows Sensorberg-Founder Alexander Oelling who will become Chairman of the Board. The change of roles reflect the development of the company that now focuses much more on The Internet of Things at an industrial level. Sensorberg started out as a local provider of beacon-networks and is now becoming an internationally respected industry partner that enables the digitization of business models and the automatisation of industrial and non-industrial processes. In order to do so, Sensorberg has a multitude of IoT-use cases and integrates different location-technologies with its SaaS platform. As new CEO, von Roeder will continue this path. Michael von Roeder has already been with the company as COO since last year. In that role he took care of the development of industrial relations, sales, HR and Finance. Now he takes over the overall responsibility and will keep on steering the company in the new direction. As a serial founder and startup investor, he has the right prerequisites to do so. On top of that, he brings a long standing international experience from different management roles to the table. He was responsible for pan-european IT and communications at energy company Vattenfall. He was managing director at the international WPP-agency Iconmobile. He led the global user experience function at Vodafone in London, Tokyo and Düsseldorf. At the beginning of his career Michael worked as consultant at Accenture and Fraunhofer. "We make Industry 4.0 a reality and are helping the industry to digitally utilise their processes which will make them ready for the future. As CEO I will continue the change I already started so we will be able to compete even with big players or, in cases where it makes sense, to collaborate with them. I am thankful that Alexander with his expertise and network will still play a role as Chairman of the Board", comments Michael von Roeder.