2023 Revenue
$145.3M
Funding
$0
Team
659
Founded
2010
How SMK CEO James Fitzgerald grew to $145.3M revenue with a 659 person team in 2023.
SMK is a leading global EdTech company renowned for specializing in marketing capability transformation. We provide an extensive array of learning experiences tailored to meet the diverse needs of brands, government entities, not-for-profit organizations, and marketing agencies. Offering both continuous learning paths and one-off, distinct training sessions, we cater to students eager to elevate their marketing prowess. Our curriculum is designed to accommodate various learning preferences, with options for guided and self-paced formats accessible online or through in-person sessions.
Our comprehensive program portfolio includes Social Media Strategy, Facebook Advertising, Google Analytics, Influencer Marketing, Online Crisis Management, Search Engine Optimization (SEO), and many other critical digital marketing disciplines. At SMK, we pride ourselves on our world-class team of subject matter experts and instructional designers who ensure our content remains cutting-edge and highly relevant to today's digital landscape.
We are dedicated to empowering professionals by releasing over 30 hours of fresh, meticulously crafted course content each month. This content is designed to cover the full spectrum of digital marketing, from advanced strategy and innovative campaign tactics to the technical intricacies of execution. It is available both live and on-demand to accommodate our learners' varied schedules.
Since our establishment in 2010, SMK has been instrumental in the educational growth of thousands of decision-makers worldwide. We have helped optimize digital marketing and communication strategies for industry leaders and teams from esteemed organizations such as Apple, Air New Zealand, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM (General Motors), Flight Centre, Tourism Australia, and HSBC, among others. Our commitment to excellence and innovation has positioned us as a pivotal force in shaping the future of digital marketing education.
Last updated
SMK Revenue
In 2023, SMK's revenue reached $145.3M. Since its launch in 2010, SMK has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2023 | SMK Hit $145.3m revenue in December 2023 | |
| 2010 | Launched with $0 revenue |
SMK Valuation, Funding Rounds
SMK is a bootstrapped Marketing Agency startup. Founded in 2010, SMK has grown to $145.3M in revenue without raising any venture capital or outside funding.
As a self-funded Marketing Agency SaaS company, SMK has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for SMK yet.
SMK Employees & Team Size
SMK employs approximately 659 people as of 2026, up from 345 in 2022.
| Year | Milestone |
|---|---|
| 2023 | Reached 659 employees (December 2023) |
| 2022 | Reached 345 employees (December 2022) |
Frequently Asked Questions about SMK
What is SMK's revenue?
SMK generates $145.3M in revenue.
Who founded SMK?
SMK was founded by James Fitzgerald.
Who is the CEO of SMK?
The CEO of SMK is James Fitzgerald.
How much funding does SMK have?
SMK raised $0.
How many employees does SMK have?
SMK has 659 employees.
Where is SMK headquarters?
SMK is headquartered in MELBOURNE, Australia.
Compare SMK to the industry
SMK operates across multiple industries. Browse revenue, funding, and growth data for SMK in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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