DC

David Coates

 

Director Customer Marketing at Forter

Bio

In the last couple of years focused exclusively on launching executive-level programs to better understand and engage with customers to help improve their experience and ultimately drive business. Passionate about exploring ways to spur collaboration and thinking on how we can bring the customer perspective to our business while better understanding how we can add more value through capturing insights and building relationships both internal and external. Prior to that 15 years of agency and in-house experience working with some of the world s largest companies to develop and drive impactful marketing and communications programs. Specialities customer marketing customer engagement program development extensive client service experience new business development relationship mapping messagingpositioning competitive assessment development of collateral press releases backgrounders FAQs budget and resources management