Adaora Asala

GM VP of Product Soapbox at Wistia


MIT alum with 15 years leading product go-to-market and global expansion strategies. Ive founded and grown two ventures worked and lived in five continents and enjoy leading and developing diverse cross-functional teams to achieve more and better outcomes for tech startups large enterprises and impact organizations. ME CORE VALUES Purpose. Execution. Precision. Integrity. Im an idealist committed to a career of meaning building great products teams and communities and investing in projects that positively impact the world e.g. women and people of color in tech ethics in AI Blockchain advancing the future of work. WHY COMPANIES HIRE ME I bring a mix of global operations and managerial experiences in consumer and enterprise tech and amassed deep expertise in solving the following set of problems for companies Deciding the right things to build and when Product Vision Strategy Translating vision strategy into operational excellence Delivery Planning Execution Shifting from waterfall to dual-track product development Scaling Discovery UX Research Operationalizing data analytics and growth plans Startup Metrics OKRs Aligning and scaling cross-functional teams Process Tools Communications HOW I LEAD TEAMS Think basketball individual contributors coordinated accountable together. In my teams leadership means service and personal growth. We level each other up we practice candor and compassion and we build fun fulfillment into our work. WHAT IM DOING NOW Having led product strategy at innovative companies like Jumia Flywire and Cogito I lead the product experience strategy practice for MERGE and our technology clients and partners. I m invited to speak regularly on product development leadership and the future of work. And via my passionate project Code Red I convene tech leaders entrepreneurs and investors across the country on programs advancing inclusion in the innovation economy.