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JB

John - Bollinger

Senior Director of Deliverability Compliance and Email Operations at Maropost

BIO

Since 2004 I have been helping email marketers reach the inbox through consulting on strategy best practices IP warm-up procedures list management and reporting on and analyzing email campaign key performance indicators. Deliverability experience working for a direct marketer two ESPs and an MTA provider. Actively participate in industry groups such as the Email Sender Provider Coalition ESPC and M AAWG. Author of numerous articles on email deliverability available online. Graduated from Portland State University with a Bachelor of Science in Business Administration ManagementInformation Systems and Quantitative Analysis. Proven success in Increasing ROI through improved inbox deliverability rates Managing Teams Decreasing bounce rates ISP relations and resolving block issues Creativity and problem-solving in email and email deliverability Analyzing and presenting email statistics and other pertinent data Putting together and developing an email delivery team Implementing and utilizing email best practices Working independently and remotely Understanding and compliance of current CAN-SPAM CASL GDPR and various US State laws