The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

$0 - $1M ARR
  1. Comnplus $1.0M
  2. Socialrep $1.0M
  3. Talvista $996.0K
  4. Autoklose $972.0K
$1M - $10M ARR
  1. Vutu $10.0M
  2. Pepperi $10.0M
  3. Fundapps $10.0M
  4. Addaptive $10.0M
  5. Accucode $10.0M
$10M - $20M ARR
  1. Hotjar $16.4M
  2. Paloalto $15.6M
  3. Vainu $14.4M
$20M - $100M ARR
  1. Printful $84.0M
  1. 01
    Printful

    Printful

    Marketing Software

    Printful is an 500+ person ecommerce company tha

    $84.0M

    100K

    2013

    500

    United States

  2. 02
    Getresponse

    Getresponse

    Office Software

    Email marketing from GetResponse. Send email new

    $60.0M

    100K

    1998

    300

    United States

  3. 03
    Adcellerant

    Adcellerant

    Digital Advertising Platforms

    Advertising and Marketing, Technology, Services

    $24.0M

    250

    2013

    55

    United States

  4. 04
    Junglescout

    Junglescout

    E-Commerce Software

    we help Amazon sellers sell

    $22.7M

    63K

    2015

    120

    United States

  5. 05
    QuestionPro

    QuestionPro

    Survey Software

    Measure and transform customer experiences

    $20.0M

    5K

    2005

    140

    United States

  6. 06
    DesignPickle

    DesignPickle

    Flat-rate creative services.

    $18.4M

    3K

    2015

    505

  7. 07
    Hotjar

    Hotjar

    CRM and Related Software

    See how visitors are really using your website,

    $16.4M

    21K

    2014

    70

    Malta

  8. 08
    Paloalto

    Paloalto

    Supply Chain & Logistics Software

    Software & resources for small businesses.

    $15.6M

    100K

    1987

    80

    United States

  9. 09
    Calltrackingmetrics

    Calltrackingmetrics

    CRM and Related Software

    Call tracking software to track online and tradi

    $14.4M

    30K

    2012

    23

    United States

  10. 10
    Vainu

    Vainu

    CRM and Related Software

    Vainu collects company data

    $14.4M

    2K

    2013

    160

    Finland

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The Latka Grid

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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