The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

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$0 - $1M ARR
  1. Ximble $1.0M
  2. Finimize $1.0M
  3. Canny $1.0M
$1M - $10M ARR
  1. Coditas $10.0M
  2. Kovai $10.0M
  3. Vutu $10.0M
  4. Addaptive $10.0M
  5. Fundapps $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Inspire $16.0M
$20M - $100M ARR
  1. Accucode $93.0M
  2. Act $90.0M
  3. Acoustic $75.6M
  4. Jotform $75.0M
  1. 21
    Rantandrave

    Rantandrave

    CRM and Related Software

    Be proactive about communication and feedback, capture customer emotion & improve customer engagement with The Rant & Rave Platform.

    $29M

    285

    2006

    118

    United States

  2. 22
    Aweber

    Aweber

    CRM and Related Software

    For over 20 years, AWeber has helped 1,000,000+ entrepreneurs and small business owners connect with their prospects and customers through powerfully-simple email marketing solutions. Along with our award-winning, Pennsylvania-based 24/7 customer support t

    $27M

    120K

    1999

    131

    United States

  3. 23
    Ecrs

    Ecrs

    Erp Software

    $27M

    4K

    1989

    150

    United States

  4. 24
    Convertkit

    Convertkit

    Email Marketing Software

    Get the automations and email marketing tools you need to grow your blog and business. Join 19,000+ creators and try ConvertKit today.|Email Marketing for Bloggers

    $25M

    34K

    2013

    66

    United States

  5. 25
    Hotjar

    Hotjar

    CRM and Related Software

    See how visitors are really using your website, collect user feedback and turn more visitors into customers.

    $25M

    21K

    2014

    115

    Malta

  6. 26
    Adcellerant

    Adcellerant

    Digital Advertising Platforms

    Advertising and Marketing, Technology, Services

    $24M

    250

    2013

    70

    United States

  7. 27
    Junglescout

    Junglescout

    E-Commerce Software

    we help Amazon sellers sell

    $23M

    63K

    2015

    163

    United States

  8. 28
    Acuant

    Acuant

    Identity Management Software

    Trusted Digital Identities

    $22M

    700

    2000

    180

    United States

  9. 29
    Agiloft

    Agiloft

    CRM and Related Software

    Agile business software: Agiloft is the world's most adaptable and rapidly deployed enterprise software for Contract Management, Service Desk and Custom Workflows

    $20M

    1K

    1991

    122

    United States

  10. 30
    Kentico

    Kentico

    Content Marketing Software

    0 community sites. NET and Microsoft SQL Server for development via its portal engine, using Visual Studio, or through Microsoft MVC.

    $20M

    10K

    2004

    250

    Czechia

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.