The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

$0 - $1M ARR
  1. Socialrep $1.0M
  2. Comnplus $1.0M
  3. Talvista $996.0K
$1M - $10M ARR
  1. Pepperi $10.0M
  2. Fundapps $10.0M
  3. Addaptive $10.0M
  4. Vutu $10.0M
  5. Accucode $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Teamwork $18.0M
$20M - $100M ARR
  1. Swiftpage $96.1M
  2. Adswerve $96.0M
  3. Act $90.0M
  4. Printful $84.0M
  1. 01
    Teambuildr

    Teambuildr

    software for strength coaches

    $1.0M

    1K

    2013

    10

    United States

  2. 02
    Socialrep

    Socialrep

    CRM and Related Software

    The SocialRep platform enables Inbound Channel M

    $1.0M

    3

    2008

    12

    United States

  3. 03
    Pulseinsights

    Pulseinsights

    CRM and Related Software

    Pulse Insights creates innovative cloud software

    $1.0M

    10

    2013

    12

    United States

  4. 04

    $1.0M

    1

    2016

    5

    United States

  5. 05
    Talvista

    Talvista

    HR Software

    Talent aquisition for effective diversity hiring

    $996.0K

    5

    2018

    10

    United States

  6. 06
    Autoklose

    Autoklose

    Increase Revenue With Sales Engagement

    $972.0K

    3K

    2017

    30

    Canada

  7. 07
    Kontentino

    Kontentino

    Social Media Marketing Software

    Social media management tool for marketing teams

    $966.0K

    700

    2016

    17

    Slovakia

  8. 08
    Tapfiliate

    Tapfiliate

    CRM and Related Software

    $960.0K

    1K

    2014

    5

    Netherlands

  9. 09
    Eventespresso

    Eventespresso

    CRM and Related Software

    $960.0K

    20K

    2009

    9

    United States

  10. 10
    Lucid Meetings

    Lucid Meetings

    Collaboration & Productivity Software

    Help teams run successful meetings

    $936.0K

    300

    2010

    5

    United States

1-10 of 221

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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