The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

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$0 - $1M ARR
  1. Ximble $1.0M
  2. Canny $1.0M
  3. Finimize $1.0M
  4. Comnplus $1.0M
$1M - $10M ARR
  1. Coditas $10.0M
  2. Kovai $10.0M
  3. Fundapps $10.0M
  4. Vutu $10.0M
  5. Addaptive $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Inspire $16.0M
$20M - $100M ARR
  1. Accucode $93.0M
  2. Act $90.0M
  3. Acoustic $75.6M
  4. Jotform $75.0M
  5. Kajabi $60.0M
  1. 01
    Ximble

    Ximble

    Talent Management Software

    Streamline processes by using an HR software integrating recruiting, payroll, time and attendance, benefits admin and more! Trusted by over 30,000 organizations.

    $1M

    1K

    1990

    38

    United States

  2. 02
    Finimize

    Finimize

    Accounting and Finance Software

    Largest, most engaged finance community

    $1M

    10K

    2016

    30

    United Kingdom

  3. 03
    Canny

    Canny

    Enterprise Feedback Management Software

    Capture feedback to inform your product decisions

    $1M

    200

    2016

    11

    United States

  4. 04
    Teambuildr

    Teambuildr

    Customer Success Software

    software for strength coaches

    $1M

    1K

    2013

    11

    United States

  5. 05
    Comnplus

    Comnplus

    Enterprise Feedback Management Software

    $1M

    1

    2016

    5

    France

  6. 06
    Pulseinsights

    Pulseinsights

    E-Commerce Software

    Pulse Insights creates innovative cloud software to help enterprise marketers to understand customer needs and to efficiently collect user information to

    $1M

    10

    2013

    12

    United States

  7. 07
    Talvista

    Talvista

    Talent Management Software

    Talent aquisition for effective diversity hiring

    $996K

    5

    2018

    10

    United States

  8. 08
    SaaSMQL

    SaaSMQL

    Management Consulting

    Helping SaaS companies scaling revenue through Demand Generation and Account-Based Marketing. We create and manage the Demand Generation and ABM infrastructure to scale your recurring revenue. We work primarily with venture-funded SaaS companies that have

    $972K

    18

    2018

    5

    United States

  9. 09
    Autoklose

    Autoklose

    Email Marketing Software

    Increase Revenue With Sales Engagement|Sales engagement SaaS

    $972K

    3K

    2017

    30

    Canada

  10. 10
    Paykickstart

    Paykickstart

    E-Commerce Software

    Start Selling in Minutes with 0% Transaction Fees. Double Your Sales with True 1-Click Upsells, Custom Checkout Pages, Instant Commissions, and so much more.|Reinventing the online shopping cart

    $960K

    505

    2017

    15

    United States

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.