The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

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$0 - $1M ARR
  1. Ximble $1.0M
  2. Finimize $1.0M
  3. Canny $1.0M
$1M - $10M ARR
  1. Coditas $10.0M
  2. Kovai $10.0M
  3. Vutu $10.0M
  4. Addaptive $10.0M
  5. Fundapps $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Inspire $16.0M
$20M - $100M ARR
  1. Accucode $93.0M
  2. Act $90.0M
  3. Acoustic $75.6M
  4. Jotform $75.0M
  1. 11
    Tapfiliate

    Tapfiliate

    CRM and Related Software

    $960K

    1K

    2014

    5

    Netherlands

  2. 12
    Eventespresso

    Eventespresso

    CRM and Related Software

    $960K

    20K

    2009

    9

    United States

  3. 13
    Lucid Meetings

    Lucid Meetings

    Collaboration & Productivity Software

    Help teams run successful meetings

    $936K

    300

    2010

    5

    United States

  4. 14
    plusrasgo

    plusrasgo

    Real Estate Software

    Fintech Co in the lending space

    $900K

    375

    2018

    5

    Argentina

  5. 15
    Contify

    Contify

    CRM and Related Software

    The Curated Market Intelligence Platform - Real time Intelligence on Competitors, Customers, Prospects, and Industries from News, Corporate websites, Blogs, Twitter, Facebook, and YouTube

    $900K

    50

    2009

    161

    India

  6. 16
    Billbooks

    Billbooks

    Accounting and Finance Software

    invoicing, estimations, expenses, reporting, finance

    $900K

    5K

    2011

    5

  7. 17
    Feedz

    Feedz

    E-Commerce Software

    $840K

    290

    2017

    2

    Brazil

  8. 18
    Referralrock

    Referralrock

    Demand Generation Software

    Referral program software for any business|Word of mouth on autopilot

    $840K

    200

    2015

    15

    United States

  9. 19
    Conveyour

    Conveyour

    HR Software

    Microlearning that let's you simplify production, lower costs, & create breakthrough engagement.

    $840K

    100

    2016

    5

    United States

  10. 20
    Gopbn

    Gopbn

    Content Management Systems

    GoPBN’s software helps you create, grow, and monetize your Private Blog Network. A PBN is the most powerful weapon in your SEO arsenal. Get started in 3 easy steps.

    $840K

    3K

    2017

    25

    United States

11-20 of 235

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.