The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

$0 - $1M ARR
  1. Socialrep $1.0M
  2. Comnplus $1.0M
  3. Talvista $996.0K
$1M - $10M ARR
  1. Pepperi $10.0M
  2. Fundapps $10.0M
  3. Addaptive $10.0M
  4. Vutu $10.0M
  5. Accucode $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Teamwork $18.0M
$20M - $100M ARR
  1. Swiftpage $96.1M
  2. Adswerve $96.0M
  3. Act $90.0M
  4. Printful $84.0M
  1. 01
    Swiftpage

    Swiftpage

    CRM and Related Software

    We fuel small business growth

    $96.1M

    89K

    2001

    200

    United States

  2. 02
    Adswerve

    Adswerve

    Digital Advertising Platforms

    Google Marketing Platform Provider, Partner

    $96.0M

    800

    2009

    160

    United States

  3. 03
    Act

    Act

    Act! CRM is the trusted customer relationship so

    $90.0M

    85K

    2001

    170

    United States

  4. 04
    Printful

    Printful

    Marketing Software

    Printful is an 500+ person ecommerce company tha

    $84.0M

    100K

    2013

    500

    United States

  5. 05
    Predictiveindex

    Predictiveindex

    HR Software

    PI helps managers increase engagement through un

    $73.2M

    6K

    1955

    80

    United States

  6. 06
    Getresponse

    Getresponse

    Office Software

    Email marketing from GetResponse. Send email new

    $60.0M

    100K

    1998

    300

    United States

  7. 07
    Mailupgroup

    Mailupgroup

    CRM and Related Software

    Marketing software: Email, SMS, Predictive, CDP

    $59.4M

    22K

    2002

    240

    Italy

  8. 08
    Silverlinecrm

    Silverlinecrm

    Office Software

    Platinum Salesforce consulting partner

    $54.0M

    200

    2009

    325

    United States

  9. 09
    Jotform

    Jotform

    Content Management Systems

    If you need online forms for generating leads, d

    $54.0M

    180K

    2006

    75

    United States

  10. 10
    Clickdimensions

    Clickdimensions

    CRM and Related Software

    ClickDimensions Marketing Automation Software So

    $40.0M

    4K

    2010

    190

    United States

1-10 of 25

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The Latka Grid

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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