The Top Bootstrapped SaaS Companies

These companies earned the most without funding (Click to apply)

Bootstrapping a SaaS company requires profitable growth. We went and found some of the most profitable bootstrapped SaaS companies so you could analyze how they’ve done it.

Some of the founders manage against metrics like revenue per employee. The target? $600k or higher. They won’t hire new team members until new hires add enough revenue to get back to $600k in revenue per employee. Other founders manage to a payback period of 3 months or less. Some of the most successful bootstrapped SaaS companies have instant payback periods. They upsell items like consulting, books, and event tickets to immediately recover their customer acquisition cost (CAC) so they can then re-invest it immediately. Call it a “fast money flywheel”.

Purchase: The Top Bootstrapped SaaS Excel File
Get it now for $197
$0 - $1M ARR
  1. Ximble $1.0M
  2. Canny $1.0M
  3. Finimize $1.0M
  4. Comnplus $1.0M
$1M - $10M ARR
  1. Coditas $10.0M
  2. Kovai $10.0M
  3. Fundapps $10.0M
  4. Vutu $10.0M
  5. Addaptive $10.0M
$10M - $20M ARR
  1. Vwo $18.0M
  2. Inspire $16.0M
$20M - $100M ARR
  1. Accucode $93.0M
  2. Act $90.0M
  3. Acoustic $75.6M
  4. Jotform $75.0M
  5. Kajabi $60.0M
  1. 01
    Accucode

    Accucode

    Supply Chain & Logistics Software

    Simple, scalable, repeatable business solutions.

    $93M

    1K

    1995

    119

    United States

  2. 02
    Act

    Act

    CRM and Related Software

    Act! CRM is the trusted customer relationship software for small and mid-sized businesses looking to build lasting relationships, manage leads and grow their business. Our client management software provides the freedom to tailor to your industry needs...

    $90M

    85K

    2001

    2K

    United States

  3. 03
    Acoustic

    Acoustic

    Marketing Automation Software

    Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers

    $76M

    4K

    2019

    840

    United States

  4. 04
    Jotform

    Jotform

    Content Management Systems

    If you need online forms for generating leads, distributing surveys, collecting payments and more, JotForm is for you. Learn more about how we can help at JotForm.com.

    $75M

    180K

    2006

    200

    United States

  5. 05
    Kajabi

    Kajabi

    CRM and Related Software

    Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. ... Users can also can send email broadcasts and then track their performance with Kajabi's emai

    $60M

    19K

    2010

    181

    United States

  6. 06
    Getresponse

    Getresponse

    Office Software

    Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

    $60M

    100K

    1998

    371

    Poland

  7. 07
    Silverlinecrm

    Silverlinecrm

    Office Software

    Platinum Salesforce consulting partner

    $54M

    200

    2009

    335

    United States

  8. 08
    LiveChat

    LiveChat

    Customer Service Software

    The company has offices in Wrocław, Poland and Boston, Massachusetts, United States.|Details: https://twitter.com/rditrych/status/1365218369876725760 Also, it's no longer livechatinc.com but livechat.com for over a year ;)

    $46M

    33K

    2002

    200

    Poland

  9. 09
    Maropost

    Maropost

    CRM and Related Software

    Maropost makes powerful, easy-to-use, enterprise-grade software solutions to help you scale your sales and marketing while staying lean.

    $45M

    380

    2011

    172

    Canada

  10. 10
    Perfectcloud

    Perfectcloud

    Security Software

    Unified Cloud Security

    $32M

    850

    2015

    35

    United States

1-10 of 24

Next

What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.