250 Private SaaS Revenue Retention Rates

These companies have these revenue retention rates (Click to apply)

Private SaaS retention rates are nearly impossible to find. We analyzed private SaaS companies so you understand what companies are the best at retaining their customers while offering them more value over time and what you should expect by taxonomy, revenue levels, and funding round stages.

Some of these SaaS founders retain customers and expand customers better than others. The median? 116%. These revenue retention rates are even more valuable when analyzed next to expansion revenue and churn rates. It is important to remember that net revenue retention captures the negative impact of lost customers, but also the positive impact of increases in prices, up- sells, cross-sells or usage or seat expansion. Would you be surprised to see a customer churn software near the top of the list? If you’re a SaaS founders who is deciding whether or not to take outside capital, your retention rate will be one of th e most scrutinized SaaS metric. For established SaaS companies, net revenue retentions can range between 60% (yikes) to 150% (really good). Early-stage SaaS companies can see even higher numbers. Not all these businesses are treated the same so check out the data to see where you stand.

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  1. 01
    Living Security

    Living Security

    Information Technology Software

    Gamified cybersecurity awareness training

    411.00%

    $3M

    58

    $2M

    Information Technology Software

    United States

  2. 02
    Rippling

    Rippling

    HR Software

    All-in-One HR & IT

    300.00%

    $17M

    2K

    $190M

    HR Software

    United States

  3. 03
    Dataskrive

    Dataskrive

    Content Management Systems

    Intelligent content automatiom

    240.00%

    $360K

    10

    $6M

    Content Management Systems

    United States

  4. 04
    Reveleer

    Reveleer

    Vertical Industry Software

    Saas platform focused on value-based care

    240.00%

    $10M

    30

    $18M

    Vertical Industry Software

    United States

  5. 05
    Frontapp|Front

    Frontapp|Front

    Collaboration & Productivity Software

    Front lets you manage all of your communication channels — email, social media, chat, SMS — in one place, and helps your team collaborate around every message.|Collaborative Inbox for Companies

    220.00%

    $38M

    6K

    $137M

    Collaboration & Productivity Software

    United States

  6. 06
    Seeforge

    Seeforge

    Development Software

    FAT FINGER app powered by SEE Forge

    200.00%

    $5K

    50

    $2M

    Development Software

    United States

  7. 07
    Tuuk

    Tuuk

    Vertical Industry Software

    Enable companies to interact with their customers online - from within the apps and websites they already use.

    200.00%

    $360K

    2

    $25K

    Vertical Industry Software

    United States

  8. 08
    Altizon

    Altizon

    Iot Software

    180.00%

    $2M

    30

    $5M

    Iot Software

    United States

  9. 09
    Gitlab

    Gitlab

    Development Software

    GitLab is a complete DevOps platform, delivered as a single application.

    175.00%

    $120M

    10K

    $628M

    Development Software

    United States

  10. 10
    Wasabi

    Wasabi

    Cloud Platform as a Service (PaaS) Software

    Hot Cloud Storage Company

    170.00%

    $18M

    15K

    $131M

    Cloud Platform as a Service (PaaS) Software

    United States

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Next

What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.