Which SaaS Companies Have The Largest Sales Teams?

1,500 SaaS Companies Ranked by Sales Team Churn (Click to apply)

Sales Team Churn (STC) is a metric that represents how much of the current sales team will churn over the next 12 months. The benefit of the metric is you can use public data to compute across thousands of private b2b SaaS companies.

Generally, you want low sales team turnover. This is a sign that reps are happy, hitting quota, and the company is doing well.

1-10 Sales Reps
25-100 Sales Reps
100+ Sales Reps
  1. Zoom 609
  2. Cvent 427
  1. 11
    Gitlab

    Gitlab

    Development Software

    GitLab is a complete DevOps platform, delivered

    1,053

    136

    27

    2,564

    3.8

    2.83%

  2. 12
    Salesloft

    Salesloft

    Sales Software

    The #1 sales engagement platform

    475

    134

    73

    3,296

    8.1

    6.03%

  3. 13
    Workfront

    Workfront

    Erp Software

    Workfront is a Lehi, Utah-based software company

    1,145

    133

    200

    6,947

    10.5

    7.90%

  4. 14
    Looker

    Looker

    Analytics Software

    Looker is a business intelligence software and b

    946

    132

    51

    2,930

    6.4

    4.81%

  5. 15
    Sprinklr

    Sprinklr

    CRM and Related Software

    Sprinklr is a unified customer experience manage

    1,934

    128

    162

    4,025

    14.7

    11.48%

  6. 16
    Hootsuite

    Hootsuite

    Digital Advertising Platforms

    Hootsuite is a social media management platform,

    1,394

    121

    177

    4,391

    14.7

    12.16%

  7. 17
    Carbonblack

    Carbonblack

    Security Software

    Carbon Black, Inc. is a cybersecurity company ba

    775

    120

    200

    6,582

    11.1

    9.24%

  8. 18
    Qualys

    Qualys

    Security Software

    Qualys, Inc. provides cloud security, compliance

    1,217

    118

    75

    7,678

    3.6

    3.02%

  9. 19
    Judge.me

    Judge.me

    Product reviews for Shopify stores

    1,362

    113

    127

    1,845

    25.1

    22.23%

  10. 20
    Malwarebytes

    Malwarebytes

    Security Software

    Malwarebytes Inc. is an American Internet securi

    757

    111

    80

    4,391

    6.6

    5.99%

11-20 of 675

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The Latka Grid

$RevenueEmployees

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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