Which SaaS Companies Have The Largest Sales Teams?

1,500 SaaS Companies Ranked by Sales Team Churn (Click to apply)

Sales Team Churn (STC) is a metric that represents how much of the current sales team will churn over the next 12 months. The benefit of the metric is you can use public data to compute across thousands of private b2b SaaS companies.

Generally, you want low sales team turnover. This is a sign that reps are happy, hitting quota, and the company is doing well.

1-10 Sales Reps
25-100 Sales Reps
100+ Sales Reps
  1. Zoom 609
  2. Cvent 427
  1. 01
    Smartsheet

    Smartsheet

    Collaboration & Productivity Software

    Smartsheet is a software as a service applicatio

    1,559

    99

    108

    5,486

    7.2

    7.26%

  2. 02
    Socialbakers

    Socialbakers

    CRM and Related Software

    Socialbakers was founded in 2008 and has offices

    543

    96

    67

    4,391

    5.6

    5.80%

  3. 03
    Pingidentity

    Pingidentity

    Security Software

    Our mission is to simplify how enterprises provi

    976

    95

    3M

    6,593

    182315

    191910.00%

  4. 04
    Podium

    Podium

    CRM and Related Software

    Podium is a privately held technology company he

    730

    95

    81

    2,199

    13.4

    14.15%

  5. 05
    Birdeye

    Birdeye

    CRM and Related Software

    BirdEye is the all-in-one customer experience so

    391

    91

    69

    2,941

    8.6

    9.41%

  6. 06
    Xactlycorp

    Xactlycorp

    HR Software

    Sales Performance Management Software

    695

    87

    148

    5,427

    10

    11.44%

  7. 07
    Pendo

    Pendo

    CRM and Related Software

    Pendo provides software product managers and tea

    413

    87

    39

    2,564

    5.6

    6.38%

  8. 08
    Outreach

    Outreach

    Collaboration & Productivity Software

    Outreach helps sales teams sell more efficiently

    613

    84

    69

    3,295

    7.6

    9.10%

  9. 09
    Coupa

    Coupa

    Erp Software

    Coupa Software is a global technology platform f

    1,572

    84

    91

    5,121

    6.5

    7.72%

  10. 10
    Greenhouse

    Greenhouse

    Talent Management Software

    Greenhouse is the fastest-growing talent acquisi

    412

    82

    50

    2,930

    6.2

    7.60%

1-10 of 87

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The Latka Grid

$RevenueEmployees

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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