Which SaaS Companies Have The Largest Sales Teams?

1,500 SaaS Companies Ranked by Sales Team Churn (Click to apply)

Sales Team Churn (STC) is a metric that represents how much of the current sales team will churn over the next 12 months. The benefit of the metric is you can use public data to compute across thousands of private b2b SaaS companies.

Generally, you want low sales team turnover. This is a sign that reps are happy, hitting quota, and the company is doing well.

1-10 Sales Reps
25-100 Sales Reps
100+ Sales Reps
  1. Zoom 609
  2. Cvent 427
  1. 01
    QuestionPro

    QuestionPro

    Survey Software

    Measure and transform customer experiences

    327

    25

    25

    6,582

    1.4

    5.55%

  2. 02
    Bynder

    Bynder

    Content Management Systems

    Digital Asset Management

    303

    25

    33

    2,564

    4.7

    18.79%

  3. 03
    Securityscorecard

    Securityscorecard

    SecurityScorecard is an information security com

    221

    25

    16

    2,564

    2.3

    9.11%

  4. 04
    Teamwork

    Teamwork

    Erp Software

    com is an Irish, privately owned, developer-led

    242

    25

    8

    4,756

    0.6

    2.46%

  5. 05
    Jitterbit

    Jitterbit

    It Infrastructure Software

    Jitterbit API transformation combines the power

    225

    25

    25

    5,852

    1.6

    6.24%

  6. 06
    Passageways

    Passageways

    Collaboration & Productivity Software

    Board and Employee Collaboration Products

    139

    24

    10

    6,217

    0.6

    2.45%

  7. 07
    Coveo

    Coveo

    Analytics Software

    com, Sitecore, Google Apps for Work, Atlassian,

    467

    24

    12

    5,486

    0.8

    3.33%

  8. 08
    Vidyard

    Vidyard

    Office Software

    Vidyard is a software company headquartered in K

    204

    24

    41

    3,295

    4.5

    18.92%

  9. 09
    6Sense

    6Sense

    Account-Based Marketing Software

    Transform marketing and sales through AI

    157

    23

    3

    2,564

    0.4

    1.86%

  10. 10
    Riskmethods

    Riskmethods

    Governance, Risk & Compliance Software

    supply chain risk management

    142

    23

    13

    2,564

    1.9

    8.05%

1-10 of 111

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The Latka Grid

$RevenueEmployees

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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