Do You Think SalesAgility Should Go All-In on SaaS?

Deciding on a CRM is big decision for most businesses. From a sales perspective, finding the right tool can help optimize your outreach efforts and build lasting relationships at scale.

SalesAgility is an award-winning open source CRM application used by some of the world’s largest organizations. The company’s flagship product, SuiteCRM, scales from the enterprise to the small and medium business sector and is used by startups, established enterprises and some of the world’s largest corporations.

How much is SalesAgility doing in annual revenue?

SalesAgility is a business that provides open source software, SaaS products, and consultancy services. According to CEO Greg Soper, more than 95% of the company’s revenue comes from professional services at this point in time.

On the SaaS side, the company charges between $10 and $15 per seat each month and has grown to serve 100 total enterprises. Overall, the company is doing $5M in total annual revenue, with roughly $250k in ARR coming from their SaaS product.

Should SalesAgility go all-in on SaaS?

When explaining the company’s strategic focus going forward, Soper noted their intent to continue to spread their focus across both their SaaS product and agency. SalesAgility sees tremendous value in their professional services and believes working directly with customers gives them the feedback they need to create the best CRM and SaaS products they can.

“We do customization work for massive corporations who are very demanding and far-thinking. Frequently, the code we write for them feeds back into the product. There’s a good cycle there.”

Soper on The Top Entrepreneurs Podcast

How much has SalesAgility raised?

SalesAgility, launched in 2014, has grown to scale with no outside funding thus far. The business has bootstrapped to 40 full-time employees in Scotland and other remote locations.