The Top CRM and Related Software SaaS Companies

As of Jan 2020, these 325 SaaS companies are the largest in the CRM and Related Software space. (Click to apply)

This list tracks the largest private B2B CRM and Related Software SaaS companies by revenue. In total, this list features 325 companies with combined revenues of $4.0B.

These companies have raised a total of $3.7B. Together, these CRM and Related Software saas companies serve 2M customers and employ over 33K on their teams.

$0 - $1M ARR
  1. Signpost $1.0M
  2. Socialrep $1.0M
  3. Mish $996.0K
  4. Indicative $996.0K
$1M - $5M ARR
  1. Enplug $4.8M
  2. Gummicube $4.8M
  3. Buzzilla $4.8M
  4. Mixmax $4.8M
  5. Sellsy $4.7M
$5M - $10M ARR
  1. Liveworld $10.0M
  2. Yesware $10.0M
  3. Optimove $10.0M
$10M+ ARR
  1. Zoho $500.0M
  2. Qualtrics $372.4M
  3. Sprinklr $306.0M
  4. Bullhorn $219.9M
  5. Freshworks $200.0M
  1. 01
    Zoho

    Zoho

    CRM and Related Software

    $500.0M

    250K

    8K

    1996

    CRM and Related Software

  2. 02
    Qualtrics

    Qualtrics

    CRM and Related Software

    Qualtrics is a privately held experience managem

    $372.4M

    $400.0M

    12K

    3K

    2002

    CRM and Related Software

  3. 03
    Sprinklr

    Sprinklr

    CRM and Related Software

    Sprinklr is a unified customer experience manage

    $306.0M

    $240.0M

    2K

    2K

    2009

    CRM and Related Software

  4. 04
    Bullhorn

    Bullhorn

    CRM and Related Software

    Start-to-finish software for the staffing indust

    $219.9M

    11K

    1K

    1999

    CRM and Related Software

  5. 05
    Freshworks

    Freshworks

    CRM and Related Software

    Includes Freshdesk, Freshchat and other products

    $200.0M

    $250.0M

    150K

    2K

    2010

    CRM and Related Software

  6. 06
    Infusionsoft

    Infusionsoft

    CRM and Related Software

    Infusionsoft is a private company that offers an

    $120.0M

    $125.0M

    45K

    600

    2002

    CRM and Related Software

  7. 07
    Swiftpage

    Swiftpage

    CRM and Related Software

    We fuel small business growth

    $96.1M

    89K

    250

    2001

    CRM and Related Software

  8. 08
    Demandbase

    Demandbase

    CRM and Related Software

    Demandbase is the leader in account-based market

    $96.0M

    $90.0M

    400

    250

    2007

    CRM and Related Software

  9. 09
    Segment

    Segment

    CRM and Related Software

    Segment is the single platform that collects, tr

    $96.0M

    $110.0M

    4K

    175

    2011

    CRM and Related Software

  10. 10
    Branch

    Branch

    CRM and Related Software

    Branch is a mobile deep linking platform for app

    $71.3M

    $117.0M

    900

    300

    2014

    CRM and Related Software

1-10 of 325

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The Latka Grid

$RevenueEmployees

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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