The Top CRM and Related Software SaaS Companies

As of Jan 2020, these 313 SaaS companies are the largest in the CRM and Related Software space. (Click to apply)

This list tracks the largest private B2B CRM and Related Software SaaS companies by revenue. In total, this list features 313 companies with combined revenues of $4.5B.

These companies have raised a total of $3.3B. Together, these CRM and Related Software saas companies serve 2M customers and employ over 42K on their teams.

$0 - $1M ARR
  1. Signpost $1.0M
  2. Socialrep $1.0M
  3. Mish $996.0K
  4. Indicative $996.0K
$1M - $5M ARR
  1. Gummicube $4.8M
  2. Buzzilla $4.8M
  3. Mixmax $4.8M
  4. Enplug $4.8M
$5M - $10M ARR
  1. Vutu $10.0M
  2. Yesware $10.0M
  3. Liveworld $10.0M
  4. Convirza $10.0M
$10M+ ARR
  1. Qualtrics $763.0M
  2. Zoho $500.0M
  3. Sprinklr $306.0M
  4. Freshworks $200.0M
  5. Clickfunnels $120.0M
  1. 01
    Qualtrics

    Qualtrics

    CRM and Related Software

    Qualtrics is a privately held experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States.

    $763.0M

    $2.0B

    12K

    4K

    2002

    CRM and Related Software

  2. 02
    Zoho

    Zoho

    CRM and Related Software

    Unique and powerful suite of software to run your entire business, brought to you by a company with the long term vision to transform the way you work.

    $500.0M

    250K

    9K

    1996

    CRM and Related Software

  3. 03
    Sprinklr

    Sprinklr

    CRM and Related Software

    Sprinklr is a unified customer experience management platform for enterprises.

    $306.0M

    $578.5M

    2K

    2K

    2009

    CRM and Related Software

  4. 04
    Freshworks

    Freshworks

    CRM and Related Software

    Includes Freshdesk, Freshchat and other products for small businesses. Over $100m in revenues, 150k paying customers, and $250m in funding. Likely to IPO soon.

    $200.0M

    $439.6M

    150K

    4K

    2010

    CRM and Related Software

  5. 05
    Clickfunnels

    Clickfunnels

    CRM and Related Software

    ClickFunnels - Marketing Funnels and Landing Pages that Convert

    $120.0M

    $1.0M

    55K

    453

    2015

    CRM and Related Software

  6. 06
    Infusionsoft

    Infusionsoft

    CRM and Related Software

    Infusionsoft is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-com...

    $120.0M

    $129.5M

    45K

    600

    2002

    CRM and Related Software

  7. 07
    Podium

    Podium

    CRM and Related Software

    Podium is a privately held technology company headquartered in Lehi, Utah that develops cloud-based software to help businesses modernize customer interactions, such as messaging and customer feedback, and improve their online reputations.

    $100.0M

    $239.7M

    7K

    947

    2014

    CRM and Related Software

  8. 08
    Braze

    Braze

    CRM and Related Software

    Customer engagement platform

    $100.0M

    $170.0M

    1K

    705

    2011

    CRM and Related Software

  9. 09
    Movableink

    Movableink

    CRM and Related Software

    Movable Ink lets email marketers deliver jaw-dropping customer experiences. Our cloud-based software activates any data to generate intelligent content at the moment of open.

    $100.0M

    $44.0M

    700

    329

    2010

    CRM and Related Software

  10. 10
    Swiftpage

    Swiftpage

    CRM and Related Software

    We fuel small business growth

    $96.1M

    $2.5M

    89K

    250

    2001

    CRM and Related Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.