This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 321 companies with combined revenues of $2.1B.
These companies have raised a total of $141.3M. Together, these Marketing Software saas companies serve 1M customers and employ over 34K on their teams.
Anaplan is a provider of a cloud-based modeling and planning platform for finance and operations. The company provides applications that enable business users across organizations to dynamically test and implement their plans, manage complex multidimension
7.ai is redefining the way companies interact with consumers. We help businesses attract and retain customers, and make it possible to create a personalized, predictive and effortless customer experience.|.
Printful is an 500+ person ecommerce company that prints t-shirts and other products for online stores.
Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster ma
Provider of online marketing services. The company helps local advertisers with search engine marketing software to reach their online audience, convert prospects to actual clients and measure the results of campaigns.
Provider of cloud-based webcasting and virtual communications technology for demand generation, product launches, user conferences, virtual trade shows, sales enablement, partner enablement, town hall meetings, recruiting and training applications.
Automate age-old business processes
Hexonia GmbH is a textiles company based out of 4 Heinrich-Haanen-Straße, Nettetal, North Rhine-Westphalia, Germany.
Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More
Provider of marketing software. The company offers cloud-based marketing automation software and marketing cloud for retail and e-commerce sector.
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83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.
Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.
If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.
We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?
Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).
Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).
The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.