The Top Marketing Software SaaS Companies

As of Jan 2020, these 20 SaaS companies are the largest in the Marketing Software space. (Click to apply)

This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 20 companies with combined revenues of $584.1M.

These companies have raised a total of $164.2M. Together, these Marketing Software saas companies serve 197K customers and employ over 2K on their teams.

$0 - $1M ARR
  1. Leadfwd $900.0K
  2. Directiq $450.0K
  3. Redtrack $360.0K
  4. Gatsby $120.0K
$1M - $5M ARR
  1. Rallyware $3.0M
  2. Wigzo $2.9M
  3. Snapaddy $2.2M
  4. Geni $1.6M
$5M - $10M ARR
  1. JivoChat $8.0M
  2. Funnel $8.0M
  3. OmniSend $6.5M
$10M+ ARR
  1. 247 $306.0M
  2. Printful $84.0M
  3. Lob $64.8M
  4. Moz $61.2M
  5. Uberflip $16.5M
  1. 01

    247

    Marketing Software

    [24]7.ai is redefining the way companies interac

    $306.0M

    $20.0M

    150

    800

    2000

    Marketing Software

  2. 02

    Printful

    Marketing Software

    Printful is an 500+ person ecommerce company tha

    $84.0M

    100K

    500

    2013

    Marketing Software

  3. 03

    Lob

    Marketing Software

    Automate age-old business processes

    $64.8M

    $29.5M

    600

    82

    2013

    Marketing Software

  4. 04

    Moz

    Marketing Software

    helps people do better marketing

    $61.2M

    $30.0M

    34K

    180

    2004

    Marketing Software

  5. 05

    Uberflip

    Marketing Software

    Empower marketers creating great experiences

    $16.5M

    $32.0M

    500

    140

    2011

    Marketing Software

  6. 06

    Suzy

    Marketing Software

    On-Demand Human Intelligence Software

    $13.0M

    $26.0M

    200

    65

    2011

    Marketing Software

  7. 07

    JivoChat

    Marketing Software

    Live chat

    $8.0M

    37K

    135

    2012

    Marketing Software

  8. 08

    Funnel

    Marketing Software

    Collects all your marketing data

    $8.0M

    $21.0M

    700

    100

    2014

    Marketing Software

  9. 09

    OmniSend

    Marketing Software

    Omnichannel marketing automation for ecommerce

    $6.5M

    $160.0K

    7K

    51

    2014

    Marketing Software

  10. 10

    Activedemand

    Marketing Software

    Marketing Automation

    $3.6M

    500

    25

    2012

    Marketing Software

1-10 of 20

The Latka Grid

$RevenueEmployees

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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