- SaaS Companies
- Industries
- Marketing Software
The Top Marketing Software SaaS Companies
As of Jan 2020, these 20 SaaS companies are the largest in the Marketing Software space. (Click to apply)
This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 20 companies with combined revenues of $584.1M.
These companies have raised a total of $164.2M. Together, these Marketing Software saas companies serve 197K customers and employ over 2K on their teams.
- Activedemand $3.6M
- Rallyware $3.0M
- Wigzo $2.9M
- Snapaddy $2.2M
- Geni $1.6M
- 01
$306.0M
$20.0M
150
800
2000
Marketing Software
- 02
$84.0M
—
100K
500
2013
Marketing Software
- 05
$16.5M
$32.0M
500
140
2011
Marketing Software
- 06
$13.0M
$26.0M
200
65
2011
Marketing Software
- 09
$6.5M
$160.0K
7K
51
2014
Marketing Software
1-10 of 20
The Latka Grid
Bootstrapped, Funded SaaS
55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.
These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.
53 of these bootstrapped CEO’s are not located in San Francisco or New York.
All except 6 of the 55 are profitable as of December 2019.
Is Churn Important for Growth?
90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.
34 of these companies have net revenue retention between 80-99%.
The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.
Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.