The Top Marketing Software SaaS Companies

As of Jan 2020, these 327 SaaS companies are the largest in the Marketing Software space. (Click to apply)

This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 327 companies with combined revenues of $2.1B.

These companies have raised a total of $141.3M. Together, these Marketing Software saas companies serve 3M customers and employ over 26K on their teams.

$0 - $1M ARR
  1. Lastform $994.6K
  2. Kloe $990.7K
  3. PR Table $961.3K
  4. Nyansa $905.2K
  5. Swaarm $900.0K
$1M - $5M ARR
  1. Wigzo $5.0M
  2. Augure $4.8M
  3. BlueVenn $4.8M
$5M - $10M ARR
  1. Beeswax $9.6M
  2. Zubii $9.4M
  3. Vidi $9.3M
  4. mLabs $9.2M
$10M+ ARR
  1. Anaplan $348.0M
  2. 247 ai $306.0M
  3. Printful $150.0M
  4. Adjust $110.5M
  1. 01
    Anaplan

    Anaplan

    Marketing Software

    Anaplan is a provider of a cloud-based modeling and planning platform for finance and operations. The company provides applications that enable business users across organizations to dynamically test and implement their plans, manage complex multidimension

    $348M

    $300M

    1K

    2K

    2006

    Marketing Software

  2. 02
    247 ai

    247 ai

    Marketing Software

    [24]7.ai is redefining the way companies interact with consumers. We help businesses attract and retain customers, and make it possible to create a personalized, predictive and effortless customer experience.|a customer acquisition and engagement software

    $306M

    $22M

    150

    6K

    2000

    Marketing Software

  3. 03
    Printful

    Printful

    Marketing Software

    Printful is an 500+ person ecommerce company that prints t-shirts and other products for online stores.

    $150M

    $130M

    200K

    1K

    2013

    Marketing Software

  4. 04
    Adjust

    Adjust

    Marketing Software

    Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster ma

    $111M

    $257M

    40K

    528

    2012

    Marketing Software

  5. 05
    RegioHelden

    RegioHelden

    Marketing Software

    Provider of online marketing services. The company helps local advertisers with search engine marketing software to reach their online audience, convert prospects to actual clients and measure the results of campaigns.

    $96M

    1K

    2010

    Marketing Software

  6. 06
    ON24

    ON24

    Marketing Software

    Provider of cloud-based webcasting and virtual communications technology for demand generation, product launches, user conferences, virtual trade shows, sales enablement, partner enablement, town hall meetings, recruiting and training applications.

    $89M

    $72M

    2K

    818

    1998

    Marketing Software

  7. 07
    Lob

    Lob

    Marketing Software

    Automate age-old business processes

    $65M

    $119M

    9K

    243

    2013

    Marketing Software

  8. 08
    Hexonia

    Hexonia

    Marketing Software

    Hexonia GmbH is a textiles company based out of 4 Heinrich-Haanen-Straße, Nettetal, North Rhine-Westphalia, Germany.

    $55M

    $3M

    125

    2005

    Marketing Software

  9. 09
    Sendoso

    Sendoso

    Marketing Software

    The most effective way to connect and drive revenue with personalized gifts, branded swag, eGifts, Cameos, virtual experiences & more.

    $45M

    $253M

    500

    496

    2016

    Marketing Software

  10. 10
    Betaout

    Betaout

    Marketing Software

    Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More

    $41M

    $2M

    1M

    32

    2013

    Marketing Software

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Next

What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.