Vwo
website optimization and conversion rate optimization platform
Marketing Software
Marketing software, often referred to as MarTech, encompasses a broad range of digital tools designed to facilitate the planning, execution, and analysis of marketing campaigns. These solutions help businesses engage with their target audiences through various digital channels, including email, social media, and content marketing. Typical use cases include automating repetitive marketing tasks, managing customer relationships, and analyzing campaign performance to refine strategies. Common features of marketing software include email marketing automation, lead management, customer segmentation, analytics and reporting, and workflow management. Buyer personas often include marketing professionals, business owners, and sales teams looking to enhance customer engagement and track the effectiveness of their marketing efforts. By utilizing marketing software, organizations can streamline complex processes and gain insights that drive informed decision-making.
Popular Marketing Software
A/B Testing Software
Popular A/B Testing Software products used by Marketing Software
Unbounce
landing page and conversion marketing platform
Wingify
website optimization and conversion rate optimization tools
Maropost
marketing automation platform
Kameleoon
Developer of editing tools designed for A/B testing and market conversion optimization products. The company's tools allow businesses to better understand the behaviour of online visitors using artificial intelligence to measure the conversion possibility for each customer and personalizing their experiences, enabling clients to improve their conversion and engage consumers in the long term in the digital realm.
Mention Me
customer referral platform
Account-Based Advertising Software
Popular Account-Based Advertising Software products used by Marketing Software
RTB House
RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with offices in more than 30 countries. RTB House's proprietary technology uses deep learning algorithms to analyze user behavior and predict their purchasing intent, enabling businesses to deliver personalized and relevant ads to potential customers. The company's solutions are available for desktop and mobile devices, and its customers include e-commerce companies, travel companies, and other online businesses across a variety of industries. With a focus on innovation and data-driven solutions, RTB House is helping businesses reach their target audiences more effectively and drive better results from their digital advertising efforts.
EDM Leads
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
InMobi
Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.
Adswerve
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
Moloco
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
Basis Technologies
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Account-Based Analytics Software
Popular Account-Based Analytics Software products used by Marketing Software
Demandbase
account-based marketing (ABM) solutions to businesses.
Targetbase
Targetbase is a data-driven, strategic communications agency. Our agency believes clients become stronger when they leverage the wealth of information consumers provide every day
People.ai
People.ai is a software company that provides an AI-powered platform to help sales and marketing teams improve their performance. Their platform automates the capture of sales activity data, providing insights and analytics to help teams optimize their sales process, identify potential opportunities, and close more deals. People.ai's technology uses machine learning and natural language processing to analyze and understand data from various sources, including emails, calendars, and CRM systems. The company's customers include large enterprises across multiple industries, including technology, healthcare, and financial services.
Versium
AI and data science to your marketing and enterprise data
Analytic Partners
Analytic Partners is the leader in commercial analytics. Our platform, GPS-Enterprise provides adaptive solutions for deeper business understanding and right-time planning and optimization for marketing and beyond. We turn data into expertise so that our customers can create powerful connections with their customers and achieve commercial success. Founded in 2000 and headquartered in Miami, Analytic Partners is privately held, with offices around the globe.
Bombora
B2B data intelligence platform
Account-Based Data Software
Popular Account-Based Data Software products used by Marketing Software
DemandScience
DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads.
Rocketreach
Rocketreach finds email, phone & social media for 250M+ professionals. Try searches for free by visiting rocketreach.co
Hightouch
Hightouch is a data activation platform that specializes in synchronizing customer data from data warehouses into various tools, including CRMs, email tools, and advertising networks. The platform is designed to help organizations transform their customer data into actionable insights and strategies. Founded in 2018 by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch operates under the legal name Carry Technologies, Inc. It is a for-profit company with an active operating status, and its most recent funding was a Series B round. Hightouch's platform stands out for its ability to sync data from any data warehouse into the tools that a business uses. This capability is enhanced by the power of SQL or Customer Studio, which provides a suite of no-code features. This allows any member of an organization to explore and synchronize customer data into marketing, advertising, sales, and customer success tools without the need for extensive engineering effort.
Lusha
Lusha Ltd., a technology company that provides a data intelligence platform for sales and marketing professionals. Lusha offers a suite of tools and features that enable users to find, verify, and enrich contact data for potential customers and business partners. The platform includes a database of over 50 million business and contact profiles, along with tools for data enrichment, email verification, and lead generation. Lusha is focused on serving small and medium-sized businesses, startups, and freelancers, and is known for its ease of use and customer support.
QCC (Quickly Check Companies)
DTC B2B Data Intelligence Tool
TAMI
B2B SAAS platform for lead generation and sales intelligence
Account-Based Direct Mail Software
Popular Account-Based Direct Mail Software products used by Marketing Software
Lob
direct mail and address verification APIs
Sendoso
platform for personalized gifting and engagement
Postal
#34 on Deloitte's 2024 Fast 500 Technology Companies! Postal is the leading intelligent gifting platform that helps thousands of businesses increase their pipeline, retain customers, and reward employees. The platform and its global marketplace enable customers to automate direct mail, manage branded company swag, and send personalized gifts, all while centralizing cost and reducing waste. Postal is the everything app for gifting, integrating seamlessly with your favorite workplace tools including Salesforce, Microsoft, Google, Hubspot, and Workday. This allows you to automate and track sends and spending effortlessly. At Postal, we believe in maintaining a strong work/life/spiritual balance, which is fostered by a robust company culture focused on making the world a better place. We embrace people for who they are and believe that diversity, inclusion, and belonging are our greatest strengths. Postal has raised over $30 million in two funding rounds from top-tier investors such as Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase).
Postalytics
Direct mail automation for targeted campaigns.
Reachdesk
Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Through Reachdesk companies can deliver gifts and direct mail that build deeper connections with customers, prospects and employees at the click of a button. Our integrations to your tech stack power a clear and quantifiable ROI; the direct channel is no longer a guessing game.
UpSwell
Provider of data-driven direct mail and marketing solutions primarily to small businesses and franchises in a wide variety of industries
Account-Based Execution Software
Popular Account-Based Execution Software products used by Marketing Software
Demandbase
account-based marketing (ABM) solutions to businesses.
Almonds Ai
Almonds Ai is a seed company based in Gurugram (India) that provides AI powered channel engagement solutions, helping brands increase their revenues and engage effectively with channel partners.
Salesbox AI
Drive Pipeline & Revenue Growth using SalesboxAI’s Intent-based Conversational ABM Platform & Programs
Common Room
Built with customers like Atlassian, Notion, and Zapier, Common Room gives GTM teams a single place to capture every buying signal, score and prioritize the person and account behind the signal, and run high-converting plays at scale. More signal. More action. More revenue. Common Room is how today's top companies GTM intelligently.
Pitcher
mobile sales enablement platform
Yagna-iQ
AI-powered business optimization solutions
Account-Based Marketing Software
Popular Account-Based Marketing Software products used by Marketing Software
Demandbase
account-based marketing (ABM) solutions to businesses.
Seismic
a sales and marketing enablement platform that helps businesses improve their sales productivity and effectiveness.
6Sense
a B2B predictive intelligence platform that helps sales and marketing teams identify potential customers who are in the market for their products or services
Anteriad
B2B marketing firm providing a full-funnel, account-based demand generation platform, world-class data and analytics and omnichannel performance marketing
MVF
MVF provides Customer Generation for some of the world's largest companies.
Cognism
B2B sales acceleration platform powered by artificial intelligence
Account-Based Orchestration Platforms
Popular Account-Based Orchestration Platforms products used by Marketing Software
Impact
cloud automation solution
Printingforless
PFL is the leader in Tactile Marketing Automation, orchestrating digital and tactile marketing for remarkable brand experiences
LeanData
lead management software for B2B companies
Innervate
Innervate delivers plug-and-play dynamic content orchestration, allowing you to deliver unlimited use cases seamlessly across any channel using your existing data, systems and teams. Welcome to the era of plug-and-play dynamic content orchestration.
BambooBox
At BambooBox, we deliver Intelligent ABM as a fully managed, tech-powered service. What sets us apart is our ability to implement ABM across each stage of the funnel: AI-driven ICP modeling, persona-stage-pain messaging frameworks, real-time intent and web deanonymization, smart segmentation, and automated orchestration across channels. At the core of this is the BambooBox platform, which unifies signals from multiple systems to stitch account activity into a single view, prioritizes accounts based on buying readiness, and triggers dynamic actions in sync with sales and marketing teams. We don’t just suggest who to target - we set up the data, create the content, run the campaigns, and measure revenue outcomes like Sales Accepted Opportunities and influenced pipeline. In a nutshell, we manage the full ABM lifecycle. Unlike traditional agencies that rely on manual workflows and siloed tools, BambooBox delivers a data-first, AI-led, outcome-oriented ABM engine that’s purpose-built to scale with speed, intelligence, and impact. We don’t just run ABM—we make it smarter, faster, and built for results.
Commotion
A Gen AI-first platform designed to bring together intelligent experiences, AI orchestration, and customer data into a single dynamic ecosystem. The platform streamlines operations while boosting customer acquisition, retention, and revenue growth through intelligent automation and real-time insights.
Account-Based Web and Content Experiences Software
Popular Account-Based Web and Content Experiences Software products used by Marketing Software
Squiz
Enterprise websites of the future are intelligent. Build them with Squiz. Today's digital landscape frustrates users with endless scrolling and fragmented information, while teams struggle with outdated tools and costly maintenance cycles. Squiz DXP delivers intelligent web experiences that work for everyone: > Conversational AI search delivers precise answers—not more results—interpreting natural language to solve problems instantly > A powerful integration platform connects complex systems to eliminate data silos, creating unified user journeys and simplified management > LLM Agnostic gen-AI content tools accelerate production while automatically applying your specific brand guidelines > Low-code segmentation, personalization and testing capabilities empower teams to build high-performing experiences, without developer dependency Gartner-ranked for 14 years running, Squiz brings enterprise capabilities powerful to customize, yet so intuitive that Digital and Marketing teams get delivering on Day One. Close the gap between rising user expectations and the digital experience your organization delivers through your websites and connected ecosystem. Squiz is your partner for an intelligent future. Build it with us.
Mutiny
Mutiny is a software company that provides a platform for businesses to personalize their website for different customer segments. Their AI-powered solution helps companies improve website engagement and conversion rates by tailoring the website experience to match the specific needs and interests of each visitor. Mutiny's technology analyzes data such as a visitor's location, industry, or behavior on the website to deliver personalized content, messages, and offers. The company was founded in 2018 and is headquartered in San Francisco, California.
Demostack
Demostack is an accelerate revenue with custom demos at scale.
Terminalfour
Terminalfour is a digital experience, web content management and search/ai platform for higher education. We empower universities and colleges to drive student recruitment, retention, alumni fundraising, research promotion by maximizing the effectiveness of their digital and content strategies. We power more than 230 higher education schools around the world. We have offices in Boston, Dublin, London and Sydney and a large global partner ecosystem that provide local implementation of our WCM software.
Navattic
Navattic empowers prospects to get hands-on with your product earlier in the buying journey through no-code interactive demos. Join the hundreds of GTM teams using Navattic to embed demos on their website, share in the sales cycle, and send in email campaigns.
Intellimize
Intellimize is a startup offering tools for marketers to drive conversions by personalizing websites.
Account Data Management Software
Popular Account Data Management Software products used by Marketing Software
Targetbase
Targetbase is a data-driven, strategic communications agency. Our agency believes clients become stronger when they leverage the wealth of information consumers provide every day
Funnel
marketing data platform
Freshpaint
Implement marketing and analytics tools without code.
DATAMYZE
Datamyze is a platform that transforms the way marketers generate and leverage insights for business intelligence
Triple Whale
Triple Whale is a software platform designed for e-commerce businesses, providing tools to track profits, blended ROAS, LTV, and more using data management and business intelligence solutions.
Acquirelists
Acquirelists business mailing lists provide businesses with accurate and affordable leads that are continually updated. Our targeted business lists will help you increase your customer base therefore increasing your sales. 1) Highly Targeted 2) Complete contact information with opt-in email lists 3) 80% deliverability guaranteed on emails Boost ROI with Better Data How can B2B marketers improve prospect targeting, boost sales effectiveness, and minimize marketing dollars spent on junk leads? CRM Data Quality: Major Weakness for Most Businesses-Improve Sales Effectiveness by Addressing Data Quality Does your CRM system provide a competitive edge? Or is your data incomplete and inaccruate? Acquirelists can help boost productivity and improve CRM adoption by appending and updating your CRM data. Starting with your existing database Acquirelists can append and normalize data—adding critical business information, additional contacts,email, phone and fax numbers for example—and purging junk records. Whether you are using salesforce.com or another CRM system such as Oracle, or Siebel, we can work with your team to revitalize your sales and marketing database. Do you need to generate targeted, quality leads? According to the Direct Marketing Association, return on investment for email is 43x. Whether you need to target consumers or businesses, we can uncover revealing information to enhance your data.
Affiliate Marketing Software
Popular Affiliate Marketing Software products used by Marketing Software
LTK
LTK is a global technology platform founded in 2011 to empower the world's premium lifestyle Creators to be a brands' power partner.
Impact
cloud automation solution
Xsolla
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
Admitad
Admitad is a leading, global provider of innovative performance marketing solutions, headquartered in Heilbronn, Germany. The company offers a wide range of monetization-, partnership-, fintech- and media buying services. The portfolio includes Partner Marketing Network, Tapfiliate, GetUniq, TakeAds, Univibes and ConvertSocial, among others.
Partnerize
Partnerize is a SaaS company that helps leading brands build powerful business partnerships that drive extraordinary business growth.
Involve Asia
Involve Asia Technologies Sdn Bhd (1017157-V) is a business headquartered in Kuala Lumpur, Malaysia. We provide a platform for advertisers to measure, manage and scale their marketing partnerships by automating workflows and providing attribution to marketing campaigns. Using its proprietary cookie-less tracking technology, for highly accurate, future-proofed digital marketing. Founded in 2014, Involve is backed by major venture capital firms such as Bintang Capital Partners, 500 Global, OSK Technology Ventures, and Cradle Seed Ventures and has an established presence with teams across Southeast Asia including Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam. Here in Involve, we are looking for creative and ambitious talents to join our team on this upward and onward journey. We lead with a growth mindset and the belief that the combination of each individual’s passions and skills carry the company upward and forward. At Involve, all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go. If making an impact gives you a reason to roll out of bed in the mornings, come join us!
App Store Optimization Software
Popular App Store Optimization Software products used by Marketing Software
Appbroda
Create ideal adstack for developers
Tapcart
Tapcart is a SaaS platform that enables e-commerce merchants to launch and manage mobile apps for their brands.
Poq
Leading SaaS platform for mobile app commerce in the US. Learn how our eCommerce apps can increase engagement, conversion rate & revenue for your business.
AppFollow
AppFollow is a B2B SaaS company offering a one-stop platform to help drive mobile app growth and increase customer loyalty.
SplitMetrics
SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.
AppTweak
AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face. AppTweak's Privacy Policy: https://www.apptweak.com/en/legal/privacy-policy AppTweak's VAT: BE0839.873.510