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As of Jan 2020, these 397 SaaS companies are the largest in the Marketing Software space.

The Top Marketing Software SaaS Companies

This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 397 companies with combined revenues of $2.3B.

These companies have raised a total of $3.2B. Together, these Marketing Software saas companies serve 75M customers and employ over 28K on their teams.

Divider

Highlights

Top SaaS Companies with $5 - $10M ARR


01
A
Anaplan

Marketing Software

Anaplan is a provider of a cloud-based modeling and planning platform for finance and operations. The company provides applications that enable business users across organizations to dynamically test and implement their plans, manage complex multidimensional models, collaborate across functions, share insights and content via built-in community tools. It was founded in 2006 and is headquartered in San Francisco, California. The company aims for strategic acquisitions and investments that will further help in company's growth and expansion of business opportunities and activities across the country and abroad.

$348M
$300M
1K
2K
2006
United States
02
2
247 ai

Marketing Software

[24]7.ai is redefining the way companies interact with consumers. We help businesses attract and retain customers, and make it possible to create a personalized, predictive and effortless customer experience..a customer acquisition and engagement software and services provider

$306M
$22M
150
6K
2000
United States
03
P
Printful

Marketing Software

Printful is an 500+ person ecommerce company that prints t-shirts and other products for online stores.

$150M
$130M
200K
458
2013
United States
04
A
Adjust

Marketing Software

Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and WeChat. In total, more than 25,000 apps have implemented Adjust’s solutions to improve their performance. Founded in 2012, Adjust has global offices in Berlin, New York, San Francisco, Sao Paulo, Paris, London, Moscow, Istanbul, Seoul, Shanghai, Beijing, Tokyo, Mumbai, and Singapore. In December 2018, Adjust acquired the data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. This addition is part of Adjust’s goal to unify advertisers’ marketing efforts and build the best-in-class product.

$111M
$257M
40K
528
2012
Germany
05
RH
RegioHelden

Marketing Software

Provider of online marketing services. The company helps local advertisers with search engine marketing software to reach their online audience, convert prospects to actual clients and measure the results of campaigns.

$96M
-
-
1K
2010
Germany
06
L
Lob

Marketing Software

Automate age-old business processes

$65M
$151M
9K
243
2013
United States
07
B
Betaout

Marketing Software

Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More

$41M
$2M
1M
32
2013
India
08
S
Suzy

Marketing Software

On-Demand Human Intelligence Software.Enterprise market research software

$40M
$119M
350
200
2017
United States
09
EMS
Emarsys eMarketing Systems

Marketing Software

Provider of marketing software. The company offers cloud-based marketing automation software and marketing cloud for retail and e-commerce sector.

$39M
$55M
2K
780
2000
Austria
10
SA
Snappy App

Marketing Software

Snappy is an all-in-one enterprise gifting platform that uses the power of experience and delight to connect people around the world.

$34M
$105M
1K
157
2015
United States
1 - 10 of 385Next

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.