Maropost
marketing automation platform
Marketing Software
Marketing software, often referred to as MarTech, encompasses a broad range of digital tools designed to facilitate the planning, execution, and analysis of marketing campaigns. These solutions help businesses engage with their target audiences through various digital channels, including email, social media, and content marketing. Typical use cases include automating repetitive marketing tasks, managing customer relationships, and analyzing campaign performance to refine strategies. Common features of marketing software include email marketing automation, lead management, customer segmentation, analytics and reporting, and workflow management. Buyer personas often include marketing professionals, business owners, and sales teams looking to enhance customer engagement and track the effectiveness of their marketing efforts. By utilizing marketing software, organizations can streamline complex processes and gain insights that drive informed decision-making.
Popular Marketing Software
A/B Testing Software
Popular A/B Testing Software products used by Marketing Software
Unbounce
landing page and conversion marketing platform
Wingify
website optimization and conversion rate optimization tools
Vwo
website optimization and conversion rate optimization platform
Kameleoon
Developer of editing tools designed for A/B testing and market conversion optimization products. The company's tools allow businesses to better understand the behaviour of online visitors using artificial intelligence to measure the conversion possibility for each customer and personalizing their experiences, enabling clients to improve their conversion and engage consumers in the long term in the digital realm.
Mention Me
customer referral platform
Account-Based Advertising Software
Popular Account-Based Advertising Software products used by Marketing Software
Rubicon
Rubicon Project provides an automated advertising platform that enables publishers and advertisers to buy and sell digital advertising inventory through real-time bidding. The platform uses advanced algorithms and data analytics to help businesses maximize their ad revenue and reach their target audiences more effectively.
EDM Leads
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
Basis Technologies
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Teads
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
makethunder.com
Thunder is a marketing technology company that provides advertising solutions through its Experience Cloud platform.
Equativ
As the end-to-end global media platform powering attention, quality, and outcomes, we help advertisers and publishers drive real outcomes by combining premium inventory and audiences, advanced curation, and powerful ad tech across every channel. We focus on what truly matters in today’s attention economy: quality, engagement, and performance, all powered by a commitment to respectful, user-centric ad experiences. With a team of over 750 professionals across 20 countries, we combine global scale with deep local expertise. Reach out to learn more about our offerings and how we can help you achieve your advertising goals!
Account-Based Analytics Software
Popular Account-Based Analytics Software products used by Marketing Software
Demandbase
account-based marketing (ABM) solutions to businesses.
Targetbase
Targetbase is a data-driven, strategic communications agency. Our agency believes clients become stronger when they leverage the wealth of information consumers provide every day
Versium
AI and data science to your marketing and enterprise data
Bombora
B2B data intelligence platform
Black Swan Data
Provider of applied prediction platform designed to enable efficient and effective marketing. The company's applied prediction platform uses data science and analyses data to help anticipate changes in consumer behavior, enabling brands to predict what their customers will want.
Marchex
Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world’s most innovative and successful brands. Please visit www.marchex.com to learn more.
Account-Based Data Software
Popular Account-Based Data Software products used by Marketing Software
DemandScience
DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads.
RocketReach
RocketReach is a bootstrapped contact-discovery and lead-intelligence platform founded in 2015 and headquartered in San Francisco. The company provides email lookup, professional profile data, and an API used by enterprise clients including Apple, Google, Chase, and Morgan Stanley. As of early 2017, RocketReach had accumulated 300,000 registered users and was generating revenue across two streams: consumer subscriptions and API access, split roughly 60 percent and 40 percent respectively. Cofounder Amit Shanbhag built the product without outside capital, keeping the team at approximately seven people while maintaining an estimated 80 percent gross margin. The company experimented with a lead-generation pilot before pivoting back to a self-serve productivity model, targeting sales teams as a de facto workflow tool. Shanbhag declined to disclose precise paying-customer counts or total revenue figures during the interview, though he confirmed the business was generating revenue in the millions. In August 2020, Brighton Park Capital made a majority-stake growth investment of 92 million dollars in RocketReach, marking the company's first outside capital. As of 2025, the company employs between 50 and 99 people.
Hightouch
Hightouch is a data activation platform that specializes in synchronizing customer data from data warehouses into various tools, including CRMs, email tools, and advertising networks. The platform is designed to help organizations transform their customer data into actionable insights and strategies. Founded in 2018 by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch operates under the legal name Carry Technologies, Inc. It is a for-profit company with an active operating status, and its most recent funding was a Series B round. Hightouch's platform stands out for its ability to sync data from any data warehouse into the tools that a business uses. This capability is enhanced by the power of SQL or Customer Studio, which provides a suite of no-code features. This allows any member of an organization to explore and synchronize customer data into marketing, advertising, sales, and customer success tools without the need for extensive engineering effort.
Lusha
Lusha Ltd., a technology company that provides a data intelligence platform for sales and marketing professionals. Lusha offers a suite of tools and features that enable users to find, verify, and enrich contact data for potential customers and business partners. The platform includes a database of over 50 million business and contact profiles, along with tools for data enrichment, email verification, and lead generation. Lusha is focused on serving small and medium-sized businesses, startups, and freelancers, and is known for its ease of use and customer support.
TAMI
B2B SAAS platform for lead generation and sales intelligence
ARISTID
ARISTID is a French technology company dedicated to and leveraging is 30 years of experience in the retail sector. Thanks to its "data centric" software solutions, ARISTID supports French and international retailers towards the mass industrialization of their commercial operations to deliver localized and personalized content to shoppers across all channels – in-store and online. ARISTID structures and enriches the data "offered" by retailers in secure "data lakes", and automates the production of all types of promotional content through its powerful rendering engines. We provide the essential solution to disseminate personalized offers on a large scale via multiple channels.
Account-Based Direct Mail Software
Popular Account-Based Direct Mail Software products used by Marketing Software
Lob
direct mail and address verification APIs
Sendoso
platform for personalized gifting and engagement
Postal
#34 on Deloitte's 2024 Fast 500 Technology Companies! Postal is the leading intelligent gifting platform that helps thousands of businesses increase their pipeline, retain customers, and reward employees. The platform and its global marketplace enable customers to automate direct mail, manage branded company swag, and send personalized gifts, all while centralizing cost and reducing waste. Postal is the everything app for gifting, integrating seamlessly with your favorite workplace tools including Salesforce, Microsoft, Google, Hubspot, and Workday. This allows you to automate and track sends and spending effortlessly. At Postal, we believe in maintaining a strong work/life/spiritual balance, which is fostered by a robust company culture focused on making the world a better place. We embrace people for who they are and believe that diversity, inclusion, and belonging are our greatest strengths. Postal has raised over $30 million in two funding rounds from top-tier investors such as Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase).
Postalytics
Direct mail automation for targeted campaigns.
Reachdesk
Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Through Reachdesk companies can deliver gifts and direct mail that build deeper connections with customers, prospects and employees at the click of a button. Our integrations to your tech stack power a clear and quantifiable ROI; the direct channel is no longer a guessing game.
UpSwell
Provider of data-driven direct mail and marketing solutions primarily to small businesses and franchises in a wide variety of industries
Account-Based Execution Software
Popular Account-Based Execution Software products used by Marketing Software
Demandbase
account-based marketing (ABM) solutions to businesses.
Pitcher
mobile sales enablement platform
Salesbox AI
Drive Pipeline & Revenue Growth using SalesboxAI’s Intent-based Conversational ABM Platform & Programs
Common Room
Built with customers like Atlassian, Notion, and Zapier, Common Room gives GTM teams a single place to capture every buying signal, score and prioritize the person and account behind the signal, and run high-converting plays at scale. More signal. More action. More revenue. Common Room is how today's top companies GTM intelligently.
Channelscaler
Provider of a cloud-based channel enablement platform designed to accelerate revenue generation for companies. The company's channel enablement platform offers data, tools and insights to turn sales ideas into easily executable market promotions and sales programs, enabling businesses to manage and maximize sales through the right channel partners.
Intandemly
Intandemly Technologies, established in 2017 and based in Hyderabad, India, is a leading B2B company specializing in Account-based software and services. We are dedicated to revolutionizing the B2B industry landscape. Join 400+ Startups, Companies, and Organisations that use Intandemly to: Execute Account-Based Strategies Automate Multi-Channel Targeted Campaigns Generate Leads from Desired Companies With a unique account-based sales platform, Intandemly ABS Suite enables B2B organizations to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. But we're not just a platform. We're your partner in driving sales growth. Our mission is to connect businesses seamlessly, fostering growth and bridging opportunities.
Account-Based Marketing Software
Popular Account-Based Marketing Software products used by Marketing Software
Demandbase
account-based marketing (ABM) solutions to businesses.
6sense
a B2B predictive intelligence platform that helps sales and marketing teams identify potential customers who are in the market for their products or services
Anteriad
B2B marketing firm providing a full-funnel, account-based demand generation platform, world-class data and analytics and omnichannel performance marketing
Cognism
B2B sales acceleration platform powered by artificial intelligence
1000mercis Group
Interactive Data Marketing Agency
Stirista
Data-driven marketing solutions provider building omni-channel campaigns and offering a self-service SaaS platform where clients can buy media at cost
Account-Based Orchestration Platforms
Popular Account-Based Orchestration Platforms products used by Marketing Software
LeanData
lead management software for B2B companies
Innervate
Innervate delivers plug-and-play dynamic content orchestration, allowing you to deliver unlimited use cases seamlessly across any channel using your existing data, systems and teams. Welcome to the era of plug-and-play dynamic content orchestration.
BambooBox
At BambooBox, we deliver Intelligent ABM as a fully managed, tech-powered service. What sets us apart is our ability to implement ABM across each stage of the funnel: AI-driven ICP modeling, persona-stage-pain messaging frameworks, real-time intent and web deanonymization, smart segmentation, and automated orchestration across channels. At the core of this is the BambooBox platform, which unifies signals from multiple systems to stitch account activity into a single view, prioritizes accounts based on buying readiness, and triggers dynamic actions in sync with sales and marketing teams. We don’t just suggest who to target - we set up the data, create the content, run the campaigns, and measure revenue outcomes like Sales Accepted Opportunities and influenced pipeline. In a nutshell, we manage the full ABM lifecycle. Unlike traditional agencies that rely on manual workflows and siloed tools, BambooBox delivers a data-first, AI-led, outcome-oriented ABM engine that’s purpose-built to scale with speed, intelligence, and impact. We don’t just run ABM—we make it smarter, faster, and built for results.
Notify AI
CRM Orchestration AI for a one-to-one marketing in real-time
PowerRouter
PowerRouter helps companies increase conversions with intelligent lead routing. Built inside the Salesforce CRM - PowerRouter's visual drag & drop automation solution provides powerful capabilities to Segment, Prioritize, Automate, Match & Dedupe leads -- all in a scalable and flexible system Hundreds of fast-growing companies trust PowerRouter to improve sales performance and scale efficiently with powerful insights to route every lead to the right salesperson at the right time.
Recotap
Recotap is an Account-based Marketing (ABM) & Ad platform that helps B2B Marketing & Sales teams work together to precisely target qualified accounts, create more opportunities, and convert deals faster. Recotap offers you the best tools and data to focus the effort towards a handpicked list of high-value accounts and key decision-makers. Drive engagement using effective personalisation.
Account-Based Web and Content Experiences Software
Popular Account-Based Web and Content Experiences Software products used by Marketing Software
Mutiny
Mutiny is a software company that provides a platform for businesses to personalize their website for different customer segments. Their AI-powered solution helps companies improve website engagement and conversion rates by tailoring the website experience to match the specific needs and interests of each visitor. Mutiny's technology analyzes data such as a visitor's location, industry, or behavior on the website to deliver personalized content, messages, and offers. The company was founded in 2018 and is headquartered in San Francisco, California.
Demostack
Demostack is an accelerate revenue with custom demos at scale.
Terminalfour
Terminalfour is a digital experience, web content management and search/ai platform for higher education. We empower universities and colleges to drive student recruitment, retention, alumni fundraising, research promotion by maximizing the effectiveness of their digital and content strategies. We power more than 230 higher education schools around the world. We have offices in Boston, Dublin, London and Sydney and a large global partner ecosystem that provide local implementation of our WCM software.
Viafoura
Viafoura is a digital experience company that helps brands activate their audiences. Our always-on customer acquisition platform leverages AI and first-party data to optimize user conversion and on-site personalization — maximizing registrations, retention, and revenue.
Kaon Interactive
Kaon is a B2B software company. Our interactive sales & marketing applications simplify our clients’ complex product and solution stories in a visually engaging way. These companies achieve greater sales and marketing success by effectively differentiating their value at every customer touch-point Kaon’s advanced technology platform creates and deploys interactive applications in real-time to any device, anywhere (offline and online) and supports each customer’s evolving portfolio of products and stories thereby maximizing marketing efficiency.
Folloze
Folloze is the best way to generate credible pipeline that will convert. Folloze lets enterprises quickly and easily create, at any scale, a richly personalized journey - not just moment - for every single B2B customer.
Account Data Management Software
Popular Account Data Management Software products used by Marketing Software
Targetbase
Targetbase is a data-driven, strategic communications agency. Our agency believes clients become stronger when they leverage the wealth of information consumers provide every day
DATAMYZE
Datamyze is a platform that transforms the way marketers generate and leverage insights for business intelligence
Acquirelists
Acquirelists business mailing lists provide businesses with accurate and affordable leads that are continually updated. Our targeted business lists will help you increase your customer base therefore increasing your sales. 1) Highly Targeted 2) Complete contact information with opt-in email lists 3) 80% deliverability guaranteed on emails Boost ROI with Better Data How can B2B marketers improve prospect targeting, boost sales effectiveness, and minimize marketing dollars spent on junk leads? CRM Data Quality: Major Weakness for Most Businesses-Improve Sales Effectiveness by Addressing Data Quality Does your CRM system provide a competitive edge? Or is your data incomplete and inaccruate? Acquirelists can help boost productivity and improve CRM adoption by appending and updating your CRM data. Starting with your existing database Acquirelists can append and normalize data—adding critical business information, additional contacts,email, phone and fax numbers for example—and purging junk records. Whether you are using salesforce.com or another CRM system such as Oracle, or Siebel, we can work with your team to revitalize your sales and marketing database. Do you need to generate targeted, quality leads? According to the Direct Marketing Association, return on investment for email is 43x. Whether you need to target consumers or businesses, we can uncover revealing information to enhance your data.
Diib
Provider of a data management platform designed for small and medium businesses. The company provides predictive, simple, actionable analysis and sophisticated algorithms for businesses to improve website performance, campaigns and analyze accounts, providing businesses a mean to analyze and contextualize their data in a way that will increase revenue and provide a closer, more personal relationship with their analytics.
LeadIQ
B2B sales prospecting platform
Bunker DB
Bunker DB is a martech company specialized in helping marketing teams and agencies to be more efficient in their decision-making process by using data and artificial intelligence. Our technology centralizes an unlimited number of information, from multiple platforms and devices, and displays it in an easy-to-use and friendly interface for further analysis. We work for over 25 countries throughout LATAM. First-rate companies on both regional and worldwide levels are already trusting us with the safe handling of their data. Within the frame of a top-class working environment filled with enthusiasm, we define ourselves as trail blazers in every sense, cherishing all challenges that come our way. Strengthening the initiative and personal growth in each of our members is one of the fundamental pillars upon which we lean as an organization.
Affiliate Marketing Software
Popular Affiliate Marketing Software products used by Marketing Software
LTK
LTK is a global technology platform founded in 2011 to empower the world's premium lifestyle Creators to be a brands' power partner.
Impact
cloud automation solution
Xsolla
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
Admitad
Admitad is a leading, global provider of innovative performance marketing solutions, headquartered in Heilbronn, Germany. The company offers a wide range of monetization-, partnership-, fintech- and media buying services. The portfolio includes Partner Marketing Network, Tapfiliate, GetUniq, TakeAds, Univibes and ConvertSocial, among others.
Rakuten Advertising
Rakuten Advertising leads the affiliate and partner marketing industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. We leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them. Backed by industry-leading AI-backed technology, and the largest partner network in affiliate marketing, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.
Digistore24
Digistore24 is a full-service online sales platform with one of the world’s largest affiliate marketplaces that helps you grow & scale your business.
App Store Optimization Software
Popular App Store Optimization Software products used by Marketing Software
Poq
Leading SaaS platform for mobile app commerce in the US. Learn how our eCommerce apps can increase engagement, conversion rate & revenue for your business.
AppFollow
AppFollow is a B2B SaaS company offering a one-stop platform to help drive mobile app growth and increase customer loyalty.
SplitMetrics
SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.
MobileAction
Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Meta, Square, Zalando, Playtika, and Adidas. MobileAction lets users automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions, offers professional support and custom solutions, and gives them access to data intelligence to sharpen their competitive edge. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction enables app marketers to step into the future of app optimization.
AppTweak
AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face. AppTweak's Privacy Policy: https://www.apptweak.com/en/legal/privacy-policy AppTweak's VAT: BE0839.873.510
Appnext Ltd.
Appnext is the largest discovery platform, offering the only recommendation engine on the market, which encompasses both in-app and on-device discovery. Appnext discovery platform powers 7B daily app recommendations via over 20 interactions along users’ daily mobile journey. Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a new discovery experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the app users are likely to use next. Appnext's recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used. As of June 2020, Appnext is part of the Affle group. Affle trades on the India stock exchanges (BSE: 542752 & NSE: AFFLE)