The Top Marketing Software SaaS Companies

As of Jan 2020, these 22 SaaS companies are the largest in the Marketing Software space. (Click to apply)

This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 22 companies with combined revenues of $714.7M.

These companies have raised a total of $164.2M. Together, these Marketing Software saas companies serve 202K customers and employ over 18K on their teams.

$0 - $1M ARR
  1. Leadfwd $900.0K
  2. Directiq $450.0K
  3. Redtrack $360.0K
  4. Gatsby $120.0K
$1M - $5M ARR
  1. Rallyware $3.0M
  2. Wigzo $2.9M
  3. Snapaddy $2.2M
  4. Geni $1.6M
$5M - $10M ARR
  1. Funnel $8.0M
$10M+ ARR
  1. 247 ai $306.0M
  2. Adjust $110.5M
  3. Printful $84.0M
  4. Lob $64.8M
  5. Moz $61.2M
  1. 01
    247 ai

    247 ai

    Marketing Software

    [24]7.ai is redefining the way companies interac

    $306.0M

    $22.0M

    150

    16K

    2000

    Marketing Software

  2. 02
    Adjust

    Adjust

    Marketing Software

    Adjust is a company focused on mobile measuremen

    $110.5M

    $255.9M

    40K

    442

    2012

    Marketing Software

  3. 03
    Printful

    Printful

    Marketing Software

    Printful is an 500+ person ecommerce company tha

    $84.0M

    100K

    500

    2013

    Marketing Software

  4. 04
    Lob

    Lob

    Marketing Software

    Automate age-old business processes

    $64.8M

    $29.5M

    600

    82

    2013

    Marketing Software

  5. 05
    Moz

    Moz

    Marketing Software

    helps people do better marketing

    $61.2M

    $30.0M

    34K

    180

    2004

    Marketing Software

  6. 06
    Suzy

    Suzy

    Marketing Software

    On-Demand Human Intelligence Software

    $21.2M

    $73.0M

    250

    65

    2017

    Marketing Software

  7. 07
    Uberflip

    Uberflip

    Marketing Software

    Empower marketers creating great experiences

    $16.5M

    $32.0M

    500

    140

    2011

    Marketing Software

  8. 08
    OmniSend

    OmniSend

    Marketing Software

    Omnichannel marketing automation for ecommerce

    $16.0M

    $1.6M

    7K

    51

    2014

    Marketing Software

  9. 09
    Aurea-Software

    Aurea-Software

    Marketing Software

    Aurea is enterprise software, reimagined: every

    $10.0M

    251

    2012

    Marketing Software

  10. 10
    Funnel

    Funnel

    Marketing Software

    Collects all your marketing data

    $8.0M

    $21.0M

    700

    100

    2014

    Marketing Software

1-10 of 22

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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