- SaaS Companies
- Industries
- Marketing Software
The Top Marketing Software SaaS Companies
As of Jan 2020, these 327 SaaS companies are the largest in the Marketing Software space. (Click to apply)
This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 327 companies with combined revenues of $2.1B.
These companies have raised a total of $141.3M. Together, these Marketing Software saas companies serve 3M customers and employ over 26K on their teams.
- Wigzo $5.0M
- Chameleon Collective $4.9M
- Augure $4.8M
- BlueVenn $4.8M
- DoctorLogic $4.6M
- Anaplan $348.0M
- 247 ai $306.0M
- Printful $150.0M
- Adjust $110.5M
- RegioHelden $95.9M
- 01
Anaplan
Marketing Software
Anaplan is a provider of a cloud-based modeling and planning platform for finance and operations. The company provides applications that enable business users across organizations to dynamically test and implement their plans, manage complex multidimension
$348M
$300M
1K
2K
2006
Marketing Software
- 02
247 ai
Marketing Software
[24]7.ai is redefining the way companies interact with consumers. We help businesses attract and retain customers, and make it possible to create a personalized, predictive and effortless customer experience.|a customer acquisition and engagement software
$306M
$22M
150
6K
2000
Marketing Software
- 03
Printful
Marketing Software
Printful is an 500+ person ecommerce company that prints t-shirts and other products for online stores.
$150M
$130M
200K
1K
2013
Marketing Software
- 04
Adjust
Marketing Software
Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster ma
$111M
$257M
40K
528
2012
Marketing Software
- 05
RegioHelden
Marketing Software
Provider of online marketing services. The company helps local advertisers with search engine marketing software to reach their online audience, convert prospects to actual clients and measure the results of campaigns.
$96M
—
—
1K
2010
Marketing Software
- 06
ON24
Marketing Software
Provider of cloud-based webcasting and virtual communications technology for demand generation, product launches, user conferences, virtual trade shows, sales enablement, partner enablement, town hall meetings, recruiting and training applications.
$89M
$72M
2K
818
1998
Marketing Software
- 08
Hexonia
Marketing Software
Hexonia GmbH is a textiles company based out of 4 Heinrich-Haanen-Straße, Nettetal, North Rhine-Westphalia, Germany.
$55M
$3M
—
125
2005
Marketing Software
- 09
Sendoso
Marketing Software
The most effective way to connect and drive revenue with personalized gifts, branded swag, eGifts, Cameos, virtual experiences & more.
$45M
$253M
500
496
2016
Marketing Software
- 10
Betaout
Marketing Software
Best Marketing Automation Software For Ecommerce | All in 1 SaaS Marketing Automation Company having Email, SMS,Push, On Site, Cart Recovery, Segmentation & More
$41M
$2M
1M
32
2013
Marketing Software
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NextWhat are the fastest growing companies doing?
83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.
Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.
If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.
Which CEO’s are the most efficient capital allocators?
We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?
Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).
Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).
The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.