The Top Marketing Software SaaS Companies

As of Jan 2020, these 22 SaaS companies are the largest in the Marketing Software space. (Click to apply)

This list tracks the largest private B2B Marketing Software SaaS companies by revenue. In total, this list features 22 companies with combined revenues of $765.1M.

These companies have raised a total of $164.2M. Together, these Marketing Software saas companies serve 302K customers and employ over 19K on their teams.

$0 - $1M ARR
  1. Leadfwd $900.0K
  2. Directiq $450.0K
  3. Redtrack $360.0K
  4. Gatsby $120.0K
$1M - $5M ARR
  1. Wigzo $5.0M
  2. Rallyware $3.0M
  3. Snapaddy $2.2M
  4. Geni $1.6M
$5M - $10M ARR
  1. Funnel $8.0M
$10M+ ARR
  1. 247 ai $306.0M
  2. Printful $119.0M
  3. Adjust $110.5M
  4. Lob $64.8M
  5. Moz $61.2M
  1. 01
    247 ai

    247 ai

    Marketing Software

    [24]7.ai is redefining the way companies interact with consumers. We help businesses attract and retain customers, and make it possible to create a personalized, predictive and effortless customer experience.

    $306.0M

    $22.0M

    150

    16K

    2000

    Marketing Software

  2. 02
    Printful

    Printful

    Marketing Software

    Printful is an 500+ person ecommerce company that prints t-shirts and other products for online stores.

    $119.0M

    200K

    1K

    2013

    Marketing Software

  3. 03
    Adjust

    Adjust

    Marketing Software

    Adjust is a company focused on mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster ma

    $110.5M

    $255.9M

    40K

    528

    2012

    Marketing Software

  4. 04
    Lob

    Lob

    Marketing Software

    Automate age-old business processes

    $64.8M

    $29.5M

    600

    243

    2013

    Marketing Software

  5. 05
    Moz

    Moz

    Marketing Software

    helps people do better marketing

    $61.2M

    $30.0M

    34K

    180

    2004

    Marketing Software

  6. 06
    Uberflip

    Uberflip

    Marketing Software

    Empower marketers creating great experiences

    $25.0M

    $32.0M

    500

    161

    2011

    Marketing Software

  7. 07
    Suzy

    Suzy

    Marketing Software

    On-Demand Human Intelligence Software

    $23.0M

    $73.0M

    250

    123

    2017

    Marketing Software

  8. 08
    OmniSend

    OmniSend

    Marketing Software

    Omnichannel marketing automation for ecommerce

    $19.1M

    $1.6M

    7K

    81

    2014

    Marketing Software

  9. 09
    Aurea-Software

    Aurea-Software

    Marketing Software

    Aurea is enterprise software, reimagined: every product, available to every customer, in a library that grows exponentially every year.

    $10.0M

    251

    2012

    Marketing Software

  10. 10
    Funnel

    Funnel

    Marketing Software

    Collects all your marketing data

    $8.0M

    $47.0M

    700

    175

    2014

    Marketing Software

1-10 of 22

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.

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