How PixelMe Scaled to Their First $10k in MRR

The old adage of “you can’t manage what you don’t measure” is more true than ever in today’s marketing landscape. With a seemingly infinite number of channels and methods to get potential customer’s attention, you need to be able to manage your conversions and engagement in order to optimize performance.

PixelMe is a software solution built to help power your digital marketing attribution. Their tool helps businesses boost revenue by shortening their links with UTM tags and retargeting pixels and measuring their ROI across channels, all in one place.

How much is PixelMe doing in MRR?

PixelMe is a pure-play SaaS business that charges its customers on a subscription basis. Pricing varies based on click volume, with the average customer paying them $29 per month today.

According to CEO Maxime Berthelot, the company now serves 300 total customers and is doing approximately $10k in MRR. The business, launched in September 2017, grew from no revenue to their current mark in 12 months.

What is PixelMe’s churn?

PixelMe is currently exhibiting 4.5% gross logo churn per month, Berthelot explained. The business is driving healthy expansion revenue through increased click volume and has achieved net negative revenue churn at this point in time.

In the early stages, growth for PixelMe was catalyzed by an AppSumo deal that injected a healthy amount of cash into the business in exchange for a plethora of lifetime licenses. Today, the company is growing through affiliate marketers – of which they pay a 30% kickback of revenue in perpetuity – and content marketing.

How much has PixelMe raised?

PixelMe was launched by Berthelot on nights and weekends while he served on the growth team for Buffer. After recently leaving Buffer, Berthelot is now going all-in on PixelMe and wants to continue to grow the company has a bootstrapped entity.

PixelMe’s team of 3 co-founders is based in Paris and the south of France.