How Vonus, $60k in MRR, Landed 5k Customers in Latin America

As a retailer, your growth is very closely related to your point of sale system. This tool can quickly become your hub for valuable insights and automation that can breed incredible efficiencies in the long-term.

VONUS is a software and hardware company built to provide a cloud point of sale solution to businesses in Latin America. Their platform provides a point of sale, inventory and cash control, and reporting all in one place.

How much is VONUS doing in MRR?

While VONUS does offer hardware products, CEO Esteban Maldonado explained that the company is focused on providing their SaaS product going forward. And, at this point in time, the average customer pays VONUS around $150 annually.

With 5,000 total customers in Latin America, VONUS is now north of $60k in MRR, Maldonado confirmed on The Top Entrepreneurs podcast. The company has grown 40% year over year and is up from approximately $45k in MRR twelve months ago.

What is VONUS’ churn?

Churn is critical in any SaaS company, especially those that serve the SMB sector. VONUS has experienced some these pitfalls and is now exhibiting 10-15% gross logo churn per month, mostly due to businesses shutting down operation. Maldonado explained that the business is focused on providing training and customer success to drive activation and long-term retention.

A majority of VONUS’ customer acquisition has comes through organic channels to this point. The company has favorable search engine rankings, but also uses Facebook and Google advertising to drive acquisition. Overall, the company pays $30-40 to land a new customer today and receives payback in around four months.

How much has VONUS raised?

Launched in 2014, VONUS has grown to scaled with just $500k in outside funding from a private equity partner. Maldonado explained that the company will soon look to raise $2M on an $8M pre-money valuation, but would like to grown the business prior to doing so.

VONUS’ team of twenty full-time employees is based in Mexico and Palo Alto.